Mapping & diagramming templates

Customer Journey Map Template

A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.

Mind Map Template

We see you, visual learners. You grasp concepts and understand data easier when they're presented in well-organized, memorable graphics. Mind mapping is perfect for you. This powerful brainstorming tool presents concepts or ideas as a tree — with the central subject as the trunk and your many ideas and subtopics as the branches. This template is a fast, effective way for you to start mind mapping, which can help you and your team become more creative, remember more, and solve problems more effectively.

User Story Map Template

Popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. Whether you’re working alone or with a product team, you can leverage user story mapping to plan product releases. User story maps help teams stay focused on the business value and release features that customers care about. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.

Sitemap Template

Building a website is a complex task. Numerous stakeholders come together to create pages, write content, design elements, and build a website architecture that serves a target audience. A sitemap is an effective tool for simplifying the website design process. It allows you to take stock of the content and design elements you plan to include on your site. By visualizing your site, you can structure and build each component in a way that makes sense for your audience.

User Journey Map

A template to help you get started with building simple user journey maps.

Perceptual Map Template

To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.

Service Blueprint to connect journey & operations

Connect customer journeys with operational processes using the Service Blueprint by Essence. This template helps you map out service interactions and backend processes, ensuring seamless service delivery. Use it to align teams, identify gaps, and enhance the customer experience. Perfect for visualizing the entire service ecosystem and improving coordination between different service components.

Experience Map

Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.

Practical Customer Journey Mapping

Today, customers hold companies to high standards for product quality and user experience.

Service Blueprinting Workshop

The Service Blueprinting Workshop template helps teams visualize and improve service processes. It includes ice breakers, context canvas, empathy maps, and action plans for service transitions. Use it to align teams, identify opportunities, and prototype service delivery from a macro to microscopic level, ensuring a comprehensive understanding of service orchestration and seamless collaboration. Ideal for remote and dispersed teams.

Swim Lane Diagram with Data

The Swim Lane Diagram with Data template is a visual tool for illustrating processes or workflows with swimlanes that contain additional data or information. It provides elements for documenting process steps, timelines, and performance metrics within each swimlane. This template enables teams to analyze process efficiency, identify bottlenecks, and make data-driven decisions for process improvement. By combining visual clarity with data insights, the Swim Lane Diagram with Data empowers organizations to optimize workflows and drive continuous improvement effectively.

Organization & Process Mapping

The Organization & Process Mapping template facilitates the analysis and optimization of organizational processes. By visualizing process flows, bottlenecks, and handoffs, this template helps teams identify inefficiencies and streamline workflows. With sections for documenting process steps and improvement opportunities, this template empowers teams to implement process enhancements and drive operational excellence.

User Story Mapping with Walkthrough

The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.

Fishbone Diagram

Identify and solve problems effectively with the Fishbone Diagram by Dave Westgarth. This template helps you break down complex issues into root causes, enabling a thorough analysis and targeted solutions. Use it for quality control, process improvement, and troubleshooting in various industries. Ideal for teams focused on continuous improvement and problem-solving.

User Journey Mapping

Your guide into journey maps.

Chat-Bot

The Chat Bot template is a visual tool for designing and mapping out chatbot interactions and functionalities. It provides a structured framework for visualizing conversation flows, user inputs, and bot responses. This template enables teams to collaborate on designing chatbot experiences that are intuitive and user-friendly, driving engagement and satisfaction. By promoting clarity and alignment, the Chat-Bot template empowers organizations to create effective chatbot solutions that meet user needs and business objectives.

Service Blueprint

The Service Blueprint template is perfect for visualizing the orchestration of service components. It maps out frontstage and backstage elements, helping you analyze and enhance customer experiences. Use this template to align teams, identify pain points, and streamline processes, ensuring a seamless service delivery. It's ideal for creating a shared understanding of service dynamics among stakeholders and collaborators.

Storyboards

Simplify your story creation process with Storyboards by maad labs. This template offers a user-friendly interface for mapping out your narrative projects, making it ideal for both beginners and seasoned professionals. It includes sections for scene descriptions, character notes, and dialogue, helping you to organize your ideas and present them clearly. Use this template to enhance your storytelling workflow and bring your creative visions to life with ease

Concept Map Template

Use the concept map template to create new ideas, structure your thoughts, and bring your innovations to life. It allows you to explore connections between concepts and let your creativity flow in an organized format. As a result, you’re able to visualize how to bring your new ideas to reality and how various concepts relate to each other.

Storyboarding, Journey Mapping, and Alignment

This template has three activities that are great for workshopping in virtual team environments.

User Empathy Map

User Empathy Map template helps you visualize user experiences and needs. It’s an essential tool for teams looking to design products that resonate with their users. Use this template to build empathy and improve user satisfaction.

Family Tree Template

Family trees help you make sense of complicated family relationships, even generations back. With this Family Tree Template, you can quickly and easily add your siblings, parents, and extended family members. Plus, add extra information, notes, and even images to create a vibrant family tree.

Work Breakdown Structure Template

A work breakdown is a project management tool that lays out everything you must accomplish to complete a project. It organizes these tasks into multiple levels and displays each element graphically. Creating a work breakdown is a deliverable-based approach, meaning you’ll end up with a detailed project plan of the deliverables you must create to finish the job. Create a Work Breakdown Structure when you need to deconstruct your team's work into smaller, well-defined elements to make it more manageable.

Entity Relationship Diagram Template

Sometimes the most important relationships in business are the internal ones—between the teams, entities, and actors within a system. An entity relationship diagram (ERD) is a structural diagram that will help you visualize and understand the many complex connections between different roles. When will an ERD come in handy? It’s a great tool to have for educating and onboarding new employees or members of a team, and our template makes it so easy to customize according to your unique needs.

Dependency Diagrams Educational Board

The Dependency Diagrams Educational Board template provides a visual tool for teaching and learning about dependency relationships between components in systems. It offers a structured framework for illustrating dependencies, connections, and interactions within a system or process. This template enables educators to explain complex concepts effectively and engage learners in interactive activities. By promoting visual learning and understanding of dependencies, Dependency Diagrams empower students to grasp fundamental principles of systems thinking and analysis.

Customer Journey Mapping

Guidelines for Customer Journey Mapping.