User Story Map Framework Template
Define and arrange your user's journey in a simple and visual way.
About the User Story Map Template
First popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. But what are user story maps and how can you create one with your Product Team? Keep reading to learn more.
What is a user story map?
Quite simply, user story mapping is a framework that product teams use for release planning. It helps them stay focused on the business value and release features that customers care about. The map consists of user stories written in the following way:
As a < type of user >, I want < some goal > so that < some outcome >
It is usually a card for team conversation where success is determined by the acceptance criteria. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.
Benefits of user story mapping
User story mapping provides a visual guide for design and product development teams to use as their own roadmap in the formulation and iteration of a product.
Identify each step in the customer journey
One of the major benefits of user story mapping is that it forces you to walk through each touchpoint the customer has with your product and take a holistic view of the customer experience. As a designer or product developer, it’s easy to get lost in the backend view, so getting a firsthand view of how the customer experiences the product is critical to shaping it properly.
Visualize & manage product backlog
User story mapping also helps teams map out specific tasks that need to be completed in a dynamic and visual way. With a user story map you can identify large projects, break them down into constituent tasks, and delegate to specific team members, all with the overarching framework of the customer experience driving the process.
Brainstorm & prioritize tasks
Plotting out the user journey through your product via a user story map also helps you identify gaps in the journey that need to be filled. Your team can see the map from end-to-end and brainstorm tasks and projects to fill in any gaps, and then prioritize these tasks collaboratively.
Common challenges of user story mapping
Here are some common problems that team encounter when user story mapping, and how to fix them.
Lack of user personas
A clearly-defined user persona is the basis of a successful user story map (it’s the “user” part of “user story mapping!). Different personas may have a different journey through your product, so multiple personas may require multiple user story maps. But if you don’t have a clearly-defined user persona, you’ll struggle to understand what the goals of your users are with your product.
Lack of clear objective
User story mapping should also have a clear objective. Whether you’re trying to solve a specific problem, or identify and fix gaps within the customer journey, or find ways to reduce churn, you need to start the process with a clearly-stated goal.
Not enough stakeholders involved
A user story map should bring in various different parties at your company. Marketing and sales, UX & UI, product development, and customer service teams all have unique insights on the various touchpoints users have with your product, so all should be consulted for a holistic view.
When to use the User Story Map Template
Gone are the days when teams could easily congregate in a conference room and map user stories together on a whiteboard. They would use office supplies to tag and label their map, then take a picture to digitize it later. This User Story Map Template in Miro allows teams to save time by collaborating remotely, in real time on a digital, interactive whiteboard.
Product Managers and Scrum Masters will rejoice with this simple, easy to use tool that’ll allow their teams to map stories, automatically connect with Jira, and work side by side, even if they can’t be in the same place.
How to create your user story map board in Miro
Miro’s user story mapping tool allows you to manage stories collaboratively online, no matter your location. Never run out of whiteboard space with the infinite canvas, and work in real-time with your team. Here’s how to create your own team canvas using the User Story Map Template:
1. Add the User Story Map Template to a Miro board
Get started by clicking “Use This Template”. Or, on a blank Miro board, install a framework from the Miro Marketplace and it’ll be added to your toolbar. The template starts with three blank cards where you can add user activities, tasks and stories.
2. Identify your user persona, then describe step-by-step user tasks
Group user tasks by goals or activities for the user. Expand a card to write more text and quickly format it. Then, add valuable details by filling in due dates, assignees, tags and links.
3. Prioritize the stories for a sprint
To edit the structure of your map, drag and drop individual cards or groups of cards and the template will adjust automatically. Insert sections for upcoming releases and versions.
4. Get ready for a sprint
If you work with Jira, paste an issue URL or convert cards to Jira issues right from the board. If you work with Jira, paste an issue URL or convert cards to Jira issues right from the board.
5. Collaborate with your team
Invite teammates to contribute and work together in real-time. Refer to the user story map over time as you create new iterations of the product and add new functionality, and update it based on new data or findings as users try the product.
Customer Journey Map
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
SAFe Roam Board
A SAFe ROAM Board is a framework for making risks visible. It gives you and your team a shared space to notice and highlight risks, so they don’t get ignored. The ROAM Board helps everyone consider the likelihood and impact of risks, and decide which risks are low priority versus high priority. The underlying principles of SAFe (Scaled Agile Framework) are: drive cost-effective solutions, apply systems thinking, assume that things will change, build incrementally, base milestones on evaluating working systems, and visualize and limit works in progress.
Customer Journey Map (Timeline)
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer journey map (CJM) helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
The digital world requires collaboration, and better collaboration leads to better results. A workflow is a project management tool that allows you to sketch out the various steps, resources, timeline and roles necessary to complete a project. It can be used on any multi-step project, whether it’s a business process or otherwise, and is ideal for plotting out the tangible actions you’ll need to take to achieve a goal and the order in which you need to complete those actions.
Change Control Process
You can predict, research, and plan for every detail of a project to go a certain way—then along comes the unforeseen and modifications are needed. That’s when a change control process comes into play. It helps define the right steps to take, gives stakeholders full visibility, and reduces the chances of errors and disruption. And this template is easy to use and highly effective—for ensuring that proposed changes are reviewed before they’re implemented, and empowering teams to veto changes that might prove unnecessary or disruptive.
Pique their curiosity. Get them excited. Inspire them to keep reading, diving further into your proposal details. That’s what a good executive summary has the power to do—and why it’s a crucial opening statement for business plans, project plans, investment proposals, and more. Use this template to create an executive summary that starts building belief, by answering high-level questions that include: What is your project? What are the goals? How will you bring your skills and resources to the project? And who can expect to benefit?