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A collaborative customer journey mapping tool

Easily plan and build your user journey with Miro’s customer journey mapping tool. Exercise empathy, understand your customer’s wants and needs, and build stellar experiences.

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Over 50M users love Miro.

Ready-made customer journey map templates

Design a customer journey map with templates to help your team quickly visualize, collaborate, and iterate on your user journeys, bringing in data and research to make the best-informed decisions.

Create a shared understanding, faster

Build custom boards with dynamically populated input, feedback and data from a variety of sources, like Amplitude, dscout, CoMADO, Dcipher, Clusterizer, UserTesting.

Easy to share and change

Give your team access to your customer journey maps in Miro so they can leave feedback, ask questions, and make changes directly on the board. You can also export your customer journey map as an image or pdf file to use in presentations.

Why people love Miro for customer journey mapping

Uncover possibilities

Miro’s infinite canvas gives you the ability to collaborate on user journeys across product teams and cross-functional stakeholders. It serves as a team hub for mapping and research, where you can plot your customer’s path, visualize their journey, and gather insights all in one tool.

Empathy made easy

Make sure all voices are heard and tap into your team’s collective imagination to identify customer pain points, cultivate empathy, wireframe solutions, and ship innovative products  — all with Miro’s customer journey map software.

Be the voice of the customer

Map your user journey step-by-step and truly understand the people using your product. Bring your team with you in this process and share your customer journey map across your organization. Become the customer advocate and ensure you add value to your product.

Quickly get started

Miro’s customer journey map tool helps accelerate your team’s processes by clearly visualizing journeys, touchpoints, personas, and more. Save time by crafting your customer journey map using one of our pre-made frameworks, or build one from scratch with our many editing tools.

Deliver better results

Make better-informed decisions by getting instant feedback and craft experiences that people will remember. Tag team members, receive comments, and gain more insights with Miro’s collaborative customer journey mapping tool.

Share it with everyone

Share your insights and be proactive by running customer workshops inside your organization. Use Miro’s collaborative features, such as the timer and voting, to help lead interactive sessions and engage your team. Offer the space and tools needed for blue-sky thinking.

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More than just a customer journey map

Miro’s customer journey map maker brings the perfect blend of structure and flexibility so your team can visualize, collaborate, and iterate on your user journeys seamlessly. From workshops with product teams to presentations to clients, focus on what matters and build great customer experiences.

UX & Design

From brainstorming with your cross-functional squad to gathering feedback for iteration and reiteration, create product experiences that people love.

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Strategic planning

Propel your plans from strategy through execution. Run engaging remote planning sessions, build visual presentations, and manage and track progress collaboratively.

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Bring teams together and create everything you need to develop campaigns that delight customers and drive business forward — all in one place.

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Create quick app and website wireframes, ideate on sticky notes, map user flows, and collect references. Do it all in real time with your team on one board.

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How to create a customer journey map with Miro


Start your session

Present the goals and objectives of the customer journey map.


Define personas

Identify your target customer. Use our ready-made template or freely map them out on the board.


Map your customer journey

List the brand customer touchpoints.


Find opportunities

Test ways to iterate and improve the customer journey map. When ready, present to stakeholders and collaboratively draft an action plan to implement your findings.

Customer journey mapping FAQs

What makes a good customer journey?

To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.

Read more


The ultimate list of templates for understanding your customers


A field guide to customer journey mapping


3 steps to go from customer interviews to a customer journey map

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