Collaborative customer journey mapping
Easily plan and create customer journey maps in Miro. Exercise empathy, understand your user’s wants and needs, and build exceptional customer experiences.
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Ready-made customer journey map templates
Design transformative customer journeys with templates for persona building, touchpoint maps, service blueprints, and more. Help your team quickly visualize, collaborate, and iterate on your customer experience, bringing in data and research to make the best-informed decisions.
Create a shared understanding, faster
Build highly visual and accurate maps that bring a customer’s humanity and experience to life with dynamically populated input, feedback, and data from various sources, like Amplitude, Looker, Blossom, Loom, and UserTesting. Record interactive walkthroughs with Talktrack so everyone can engage on their own time, with all the context on the board.
Easy to share and change
Give your team easy access to customer journey maps so they can leave feedback, ask questions, and make immediate changes as needed. Keep customer-centricity top of mind by embedding it everywhere your teams work (like Confluence) and it’ll always be synced to the latest version, or export your customer journey map as an image or PDF file for presentations.
Why people love Miro for customer journey mapping
Uncover possibilities
Miro’s infinite canvas gives you the ability to collaborate across product teams and cross-functional stakeholders on customer journeys. It serves as a team hub for mapping and research, where you can plot your customer’s paths, visualize their journey, and gather insights all in one tool.
Empathy made easy
Make sure all voices are heard and tap into your team’s collective imagination to identify customer pain points, cultivate empathy, wireframe solutions, and ship innovative products — all with Miro’s customer journey map tools.
Be the voice of the customer
Map your user journey step-by-step and truly understand the people using your product. Bring your team with you in this process and share your customer journey map across your organization. Become the customer advocate and ensure you add value to your product.
Quickly get started
Miro’s customer journey map tool helps accelerate your team’s processes by clearly visualizing journeys, touchpoints, personas, and more. Save time by crafting your customer journey map using one of our pre-made frameworks, or build one from scratch with our many editing tools.
Deliver better results
Make better-informed decisions by getting instant feedback and craft experiences that people will remember. Tag team members, receive comments, and gain more insights with Miro’s collaborative customer journey mapping tool.
Share it with everyone
Share your insights and be proactive by running customer workshops inside your organization. Use Miro’s collaborative features, such as the timer and voting, to help lead interactive sessions and engage your team. Offer the space and tools needed for blue-sky thinking.
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More than just a customer journey map
Customer journey mapping in Miro is the perfect blend of structure and flexibility, so your team can seamlessly visualize, collaborate, and iterate on your user journeys. From workshops with product teams to client presentations, focus on what matters and build great customer experiences.
UX & Design
From brainstorming with your cross-functional squad to gathering feedback for iteration and reiteration, create product experiences that people love.
Research and Design
Embrace design thinking and collaborate on design sprints, customer journey maps, wireframes, and more. Transform the way your team builds products.
Strategic planning
Propel your plans from strategy through execution. Run engaging remote planning sessions, build visual presentations, and manage and track progress collaboratively.
Marketing
Bring teams together and create everything you need to develop campaigns that delight customers and drive business forward — all in one place.
Wireframing
Create quick app and website wireframes, ideate on sticky notes, map user flows, and collect references. Do it all in real time with your team on one board.
Obeya Room
Bring teams closer together and execute faster in a hybrid, collaborative Obeya room.
How to create a customer journey map with Miro
1
Define personas
Determine which specific customer segments or personas you want to focus on. Collect data and insights about their needs, behaviors, and preferences.
2
Identify touchpoints
Identify key stages of the customer journey listing the touchpoints. Detail the specific actions, emotions, and pain points customers experience at each stage.
3
Add context and insights
Integrate data from customer surveys, interviews, analytics, and other sources to enrich your understanding of customer behaviors and preferences.
4
Share and find opportunities
Identify opportunities to improve the customer experience. When ready, share with stakeholders for feedback and collaboratively draft an action plan to implement the findings.
5
Iterate and update
Embed the map where teams and stakeholders can easily find it. Regularly review and evolve the customer journey map as you gain more data, insights, and feedback.
Customer journey mapping FAQs
What makes a good customer journey?
To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.
What are the components of a customer journey map?
In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.
Can I download or share my customer journey map?
Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.
Read more
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The ultimate list of templates for understanding your customers
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A field guide to customer journey mapping
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3 steps to go from customer interviews to a customer journey map
GUIDE
Service blueprint vs. journey maps
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