Experience Mapping Template
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Trusted by 65M+ users and leading companies
About the Experience Map Template
Josh Zak, a product strategist and Turtle Design co-founder, created this Experience Map Template to show clients how their customers interact with their brands. When prototyping or planning a product, this template helps you to uncover customer’s actions, feelings, and ways of thinking throughout their journey.
What’s the Experience Map Template?
The Experience Map Template describes how your customer feels when in touch with your brand. The experience map comprises one frame detailing the customer journey, containing their key actions, feelings, and emotions. It also defines the customer journey stages, touchpoints, and opportunities when interacting with a brand or product.
Benefits of the Experience Map Template
Product managers, designers, and marketers can profit significantly from the experience map. When building a brand strategy, the customer experience map helps you to validate assumptions and guides your design and the strategy behind it.
Here are a few of the benefits of having an experience map:
Set stakeholder expectations
When building a product, design needs to be validated and assumptions tested. The Experience Map Template helps uncover your customer needs and pain points.
Find opportunities
The customer journey reveals the weaknesses and strengths of your product. Uncover opportunities to gain customers or to improve their existing experience when in touch with your brand.
Set the metrics for success
What does success look like? With the experience map, you can define success metrics bringing together business needs and customer satisfaction.
Discover critical points in your customer journey
Find the flaws in your strategy and prioritize what needs to be worked on.
How to use Experience Map Template?
Select the ready-made Experience Map Template and add it to your board. The experience map will guide your design and product decisions. Here are the main sections of the template:
User purpose: add a quote describing your ideal user and demographics.
Stages: Define the stages of your customer journey.
Key Actions: What do you want them to do at each customer journey stage?
Doing: Describe exactly what actions your ideal user performs at each stage.
Touchpoints: What are the customer touchpoints? Define each touchpoint according to customer journey stages.
Questions: Add any questions your user might have at each stage.
Emotions: How does your ideal user feel? Track their emotions at every stage.
Opportunities: Analyze their feelings and see the patterns. Identify what could be improved.
System: Which systems are used for every touchpoint? Describe in detail.
What is the difference between an experience map and a journey map?
The experience map is not tied to any product or service and often shows the generic user experience when in contact with a given brand or service. On the other hand, the customer journey is more specific, mapping out their journey when in touch with a particular feature, service, or product.
Get started with this template right now.
Executive Summary Template
Works best for:
Leadership, Project Management, Documentation
Pique their curiosity. Get them excited. Inspire them to keep reading, diving further into your proposal details. That’s what a good executive summary has the power to do—and why it’s a crucial opening statement for business plans, project plans, investment proposals, and more. Use this template to create an executive summary that starts building belief, by answering high-level questions that include: What is your project? What are the goals? How will you bring your skills and resources to the project? And who can expect to benefit?
Service Blueprint to the Metaverse
Works best for:
Research & Design
Explore the future of service design with the Service Blueprint to the Metaverse. This template helps you map out service experiences within virtual environments. Use it to visualize interactions, identify opportunities, and plan seamless service delivery in the metaverse. Ideal for teams looking to innovate and expand their services into virtual and augmented reality spaces, enhancing customer engagement and satisfaction.
Empathy Map [Research]
Works best for:
Market Research, Research & Design
Empathy Map Research template helps you gather in-depth user insights. It’s designed for teams who want to understand user behaviors and needs better. Use this template to inform your design decisions and create user-centered products.
Parallel Universes Template
Creative ideas often come from exploring ordinary things from unique perspectives. The key to success is borrowing and adapting. The Parallel Universes Template encourages you to examine how a successful organization from a different field would tackle a specific problem.
Empathy Map by Voltage Control
Works best for:
Market Research, Research & Design
Empathy Map 1-2 captures detailed user insights by focusing on their thoughts, feelings, and behaviors. This template helps you create user-centered products by ensuring you understand and address the real needs of your users.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.