Product Vision Template
Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.
Trusted by 65M+ users and leading companies
About the Product Vision Template
Product manager Merissa Silk developed the Product Vision Template to help teams bring a product mindset to their projects, where products are developed with a customer-centric approach. This template helps teams to run product workshops, and in the end, you’ll craft a robust and consistent product vision statement to guide your product decisions.
What’s the Product Vision Template?
The Product Vision Template is a great tool to use when running workshops to develop new product features, ideas, and goals, envisioning your product roadmap for the next three years.
The template is divided into nine areas:
Problem Statement
Target Audience
Needs
Features
Unique Value Proposition (UVP)
Goals & Metrics
Voice of the Customer
Experience Principles
Product Vision Statement
In the template you’ll also find facilitation tips and other resources on how to run the workshop in a remote or hybrid setting. If you prefer to create your own from scratch, Miro's is the perfect vision board maker giving you an infinite canvas in which to work.
Benefits of the Product Vision Template
The product vision board is a great way to center your product discussions around the users and develop better strategies to bring them value. After you run a product vision workshop, you will be able to:
Adjust product scope and timeframe.
Explore product concepts.
Explore new feature ideas.
Define a three-year company-wide product vision.
How to use Product Vision Template?
Select the Product Vision Template and add it to your workshop board. Then, follow the steps below:
Facilitation
Run an async brainstorm so people add their ideas before the workshop. This will prevent group thinking bias and bring agility to your session.
After the brainstorming, cluster ideas and add an Affinity Map Template to your board.
Share the board before your workshop and give people enough time to read it before the session.
The canvas
Below are the nine sections of the project vision canvas:
Problem: What are you trying to solve?
Build your problem statement here. Follow the template on the board to craft your problem statement.
Audience: Whose problem are you solving?
Who will use your product? Identify two personas or archetypes. If you want, use our Buyer Persona Template.
Needs: What do they need?
Use here the Jobs to be Done framework.
Features: What features would solve these needs?
Brainstorm as a team and write down features that can solve user pain points.
UVP: What’s unique about your product?
Have a competitor's analysis in hand and identify why your product stands out.
Metrics: What does success look like?
Define how you’ll measure if your product is doing well.
VoC (voice of the customer): What does a happy user sound like?
Use a User Personas Template to help you define your ideal customer.
Experience: What are the core values of your product experience?
Use a brand proposition, research, and any other artifact that helps you understand your business needs and positioning.
Product vision: What does your product aim to do or represent?
Write an aspirational but also actionable product vision statement. It should show the why behind your product.
Pro tip:
Check out the template's facilitation extras to learn more about crafting a product vision board.
Run a second workshop after user research and further developments took place.
Ask for feedback and share this board with your team so they can consult it later.
How do I start a product vision session?
When facilitating a product vision session, ensure everyone did the prep work so you can be agile while running this workshop. Share the board beforehand, and when running the session, break people into small groups, so they can brainstorm and discuss ideas together. Repeat the process for each template section until you reach the workshop conclusion. Remember to create a safe space where people can add ideas freely and use artifacts to direct your workshop better, achieving the session's desired outcomes.
What teams should be involved in defining and writing the product vision statement?
As a product owner, involve your direct team to craft your product vision statement. Other marketing, brand, and development stakeholders can also participate in your workshop as consultants.
Get started with this template right now.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Burndown Chart Template
Works best for:
Project Management, Agile Workflows, Mapping
Whoa whoa whoa, pace yourself! That means knowing how much work is left—and, based on the delivery date, how much time you’ll have for each task. Perfect for project managers, Burndown Charts create a clear visualization of a team’s remaining work to help get it done on time and on budget. These charts have other big benefits, too. They encourage transparency and help individual team members be aware of their work pace so they can adjust or maintain it.
Mad Sad Glad Retrospective
Works best for:
Brainstorming, Ideation
It's tempting to measure a sprint’s success solely by whether goals and timelines were met. But there’s another important success metric: emotions. And Mad Sad Glad is a popular, effective technique for teams to explore and share their emotions after a sprint. That allows you to highlight the positive, underline the concerns, and decide how to move forward as a team. This template makes it easy to conduct a Mad Sad Glad that helps you build trust, improve team morale, and increase engagement.
Technology Roadmap Template
Works best for:
Agile Methodology, Roadmaps, Agile Workflows
A technology roadmap helps teams document the rationale of when, why, how, and what tech-related solutions can help the company move forward. Also known as IT roadmaps, technology roadmaps show teams what technology is available to them, focusing on to-be-scheduled improvements. They allow you to identify gaps or overlap between phased-out tech tools, as well as software or programs soon to be installed. From a practical point of view, the roadmap should also outline what kinds of tools are best to spend money on, and the most effective way to introduce new systems and processes.
User Story Map Template
Works best for:
Marketing, Desk Research, Mapping
Popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. Whether you’re working alone or with a product team, you can leverage user story mapping to plan product releases. User story maps help teams stay focused on the business value and release features that customers care about. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.
Requirements Gathering Template
Works best for:
Product , Strategy and Planning
The Requirements Gathering Template is an indispensable tool for project teams. It is the perfect solution for those who want to ensure their objectives are crystal clear and prioritize them efficiently. The three-category hierarchy created by this template - must-haves, should-haves, and good-to-haves - is an excellent way to streamline project requirements and allocate resources effectively. Any project team looking to optimize their workflow should consider this tool a must-have. It is a shining example of organized foresight, which is critical in today's world, where clarity is crucial.