App Development Canvas Template
Communicate the big picture view of what’s important while developing an app.
About the App Development Canvas template
What is an app development canvas?
When building a mobile application, you have to juggle a lot of moving parts: UX design, UI design, content, marketing, engineering, product management, and much more—all while maintaining your team’s overall vision and serving your customers.
An app development canvas allows you to take an overview of what’s important while developing an app. It helps optimize the custom mobile application development process by implementing customer feedback and maximizing customer value. Read on to find out more about how it can help your development team.
Advantages of using an app development canvas
An app development canvas provides an overview of every aspect of your team’s process while giving you a big-picture look at how the project is proceeding. This allows you to fine-tune processes and address potential problems early, improving your product along the way.
When to use an app development canvas
The app development canvas is a useful tool at every stage of the development process. Whether your team has already started working on your app or you’re about to start work in the future, the app development canvas combines big-picture perspective with fine-grained detail.
Use it in any of the following scenarios:
When you want to create a prototype to engage in mobile testing
When mobile app development requires collaboration with customers or stakeholders
To minimize continuous testing you will have to do during product launch
To develop your app in a cost-effective way
To engage customers throughout the app development lifecycle
To minimize the time and financial risk involved in developing an app
To measure how customers respond to an app
Create your own app development canvas
The app development canvas contains 18 boxes, which you should fill out to get the big picture of what you are doing with your app. The boxes cover the most important aspects of the app development process.
Generally, it helps to think about the canvas in two parts:
Problem: First, fill out the boxes describing the problem your app seeks to solve. What do customers need? Why aren’t they getting it? What are competitors doing wrong or not doing at all?
Solution: Second, articulate your unique value proposition. How will your app solve your customers’ and prospective customers’ problems? How is your app different from that of your competitors?
Creating your own app development canvas is easy, using Miro’s simple template tool. Select this App Development Canvas template to start, then customize according to your team’s needs. Miro’s template is the perfect canvas for creating and sharing across your team.
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. Conduct a SWOT analysis whenever you want to explore opportunities for new businesses and products, decide the best way to launch a product, unlock your company’s potential, or use your strengths to develop opportunities.
Want to truly understand your consumers’ mindset? Take a look at things from their perspective — by identifying the “jobs” they need to accomplish and exploring what would make them “hire” or “fire” a product or service like yours. Ideal for UX researchers, job mapping is a staged process that gives you that POV by breaking the “jobs” down step by step, so you can ultimately offer something unique, useful, and different from your competitors. This template makes it easy to create a detailed, comprehensive job map.
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
With so many day-to-day decisions to make—and each one feeling high-stakes—it’s easy for all the choices to weigh a business or organization down. You need a systematic way to analyze the risks and rewards. A cost benefit analysis gives you the clarity you need to make smart decisions. This template will let you conduct a CBA to help your team assess the pros and cons of new projects or business proposals—and ultimately help your company preserve your precious time, money, and social capital.
What makes a great company great? They know that greatness needs to be fostered and maintained — meaning they never stop working to improve. If you’re one of those companies (or aspire to be), a kaizen report is an ideal tool. It creates a simple visual guide to continuous improvement activities on a team, departmental, and organizational level. Using a kaizen report approach, every employee in an organization audits their own processes and understands what they might have overlooked, making this a powerful tool for increasing accountability at all levels.
To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.