startup-canvas-webstartup-canvas-web

Startup Canvas Template

Share all your important start-up activities and information on a single page.

About the Startup Canvas Template

Startup Canvases are a useful visual map for founders who want to judge their new business idea’s strengths and weaknesses. 

By articulating factors like success, viability, vision, and value to the customer, founders can make a concise case for why a new product or service should exist and get funded. 

Need a Canvas that helps you map out the profitability of your startup idea? That sounds like a Lean Canvas. If you have an existing business model you’d like to visualize, try out the Business Model Canvas.

Keep reading to learn more about Startup Canvases.

What is a Startup Canvas

A Startup Canvas helps founders express and map out a new business idea in a less formal format than a traditional business plan. 

This Canvas can be used as a framework to quickly articulate your business idea’s value proposition, problem, solution, market, team, marketing channels, customer segment, external risks, and Key Performance Indicators.

When to use a Startup Canvas

The Startup Canvas can be a useful alternative to an executive summary, slide deck, or elevator pitch. 

The segments in the canvas help you prioritize key elements of your idea. Beyond serving as an alignment tool between yourself and your team, you can share this canvas with potential investors who may need a way to understand the details at a glance. 

Create your own Startup Canvas

Making your own Startup Canvas is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting the Startup Canvas Template, then take the following steps to make one of your own.

  1. Name your business and confirm your team.

  2.  Even if you haven’t registered a business name yet, the company name segment can be a space to brainstorm what you’ll call your new venture. Assemble the name of your dream team and 

  3.  on the details with you too.

  4. Fill in each customer-related segment.

  5.  From what your company stands for to your vision, values, each piece will help clarify your idea. Use each “statement” to start drafting key points based on understanding your customer’s key problems – and how your business idea offers a genuine solution. 

  6. Add at least two to three points for each customer-related segment.

  7.  Each segment can contain at least three relevant ideas. For example, what are three market research insights or statistics that prove your business idea’s viability?

  8. Check the confidence of your language.

  9.  A startup canvas helps you turn broad ideas into a research-backed concept. Use clear, concise language instead of hedging statements (such as “but” or “however”). Your goal is to turn unaware investors into engaged business prospects. 

  10. Share the canvas with your team or investors to get feedback and keep refining your business idea.

  11.  After you’ve filled in all the segments, 

  12.  via public or private links, Slack, or email. You can also export to PDF if anyone prefers to view it as a static canvas.

Startup Canvas Template

Get started with this template right now. It’s free

Related Templates
product-positioning-thumb-webproduct-positioning-thumb-web
PreviewMore info

Product Positioning

For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.

Product Positioning
Go to Market Strategy ThumbnailGo to Market Strategy Thumbnail
PreviewMore info

Go to Market Strategy

It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.

Go to Market Strategy
Technology Product Canvas ThumbnailTechnology Product Canvas Thumbnail
PreviewMore info

Technology Product Canvas

Originally created by Prem Sundaram, the Technology Product Canvas allows product and engineering teams to achieve alignment about their shared roadmap. The canvas combines agile methodologies with UX principles to help validate product solutions. Each team states and visualizes both product and technology goals, then discusses each stage of the roadmap explicitly. This exercise ensures the teams are in sync and everyone leaves with clear expectations and direction. By going through the process of creating a Technology Product Canvas, you can start managing alignment between the teams -- in under an hour.

Technology Product Canvas
funding-tracker-template-thumb-web (1)funding-tracker-template-thumb-web (1)
PreviewMore info

Funding Tracker

For many organizations, especially non-profits, funding is their lifeblood—and meeting fundraising goals is a crucial part of carrying out their mission. A funding tracker gives them a powerful, easy-to-use tool for measuring their progress and staying on course. And beyond helping you visualize milestones, this template will give you an effective way to inspire the public to donate, and help you keep track of those donors. It’s especially useful when you have multiple donations coming from a variety of sources.

Funding Tracker
Team Charter ThumbnailTeam Charter Thumbnail
PreviewMore info

Team Charter

A team charter is a document that outlines your team’s purpose and objectives, as well as steps you will take to reach your goals. The team charter illustrates the focus and direction for all team members. When created collaboratively, the team charter is a great way for individuals to feel even more connected to one another within the group. A team charter template is useful when you’re first establishing a new team, adding new members to an existing team, or when you need to better align regardless of your team’s tenure.

Team Charter
Example Mapping ThumbnailExample Mapping Thumbnail
PreviewMore info

Example Mapping

To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.

Example Mapping