Startup Canvas Template
Share all your important start-up activities and information on a single page.
About the Startup Canvas Template
Startup Canvases are a useful visual map for founders who want to judge their new business idea’s strengths and weaknesses.
By articulating factors like success, viability, vision, and value to the customer, founders can make a concise case for why a new product or service should exist and get funded.
Need a Canvas that helps you map out the profitability of your startup idea? That sounds like a Lean Canvas. If you have an existing business model you’d like to visualize, try out the Business Model Canvas.
Keep reading to learn more about Startup Canvases.
What is a Startup Canvas
A Startup Canvas helps founders express and map out a new business idea in a less formal format than a traditional business plan.
This Canvas can be used as a framework to quickly articulate your business idea’s value proposition, problem, solution, market, team, marketing channels, customer segment, external risks, and Key Performance Indicators.
When to use a Startup Canvas
The Startup Canvas can be a useful alternative to an executive summary, slide deck, or elevator pitch.
The segments in the canvas help you prioritize key elements of your idea. Beyond serving as an alignment tool between yourself and your team, you can share this canvas with potential investors who may need a way to understand the details at a glance.
Create your own Startup Canvas
Making your own Startup Canvas is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting the Startup Canvas Template, then take the following steps to make one of your own.
Name your business and confirm your team.
Even if you haven’t registered a business name yet, the company name segment can be a space to brainstorm what you’ll call your new venture. Assemble the name of your dream team and
on the details with you too.
Fill in each customer-related segment.
From what your company stands for to your vision, values, each piece will help clarify your idea. Use each “statement” to start drafting key points based on understanding your customer’s key problems – and how your business idea offers a genuine solution.
Add at least two to three points for each customer-related segment.
Each segment can contain at least three relevant ideas. For example, what are three market research insights or statistics that prove your business idea’s viability?
Check the confidence of your language.
A startup canvas helps you turn broad ideas into a research-backed concept. Use clear, concise language instead of hedging statements (such as “but” or “however”). Your goal is to turn unaware investors into engaged business prospects.
Share the canvas with your team or investors to get feedback and keep refining your business idea.
After you’ve filled in all the segments,
via public or private links, Slack, or email. You can also export to PDF if anyone prefers to view it as a static canvas.
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Go to Market Strategy
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
Technology Product Canvas
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For many organizations, especially non-profits, funding is their lifeblood—and meeting fundraising goals is a crucial part of carrying out their mission. A funding tracker gives them a powerful, easy-to-use tool for measuring their progress and staying on course. And beyond helping you visualize milestones, this template will give you an effective way to inspire the public to donate, and help you keep track of those donors. It’s especially useful when you have multiple donations coming from a variety of sources.
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