Lean Canvas Template
Build a business plan concisely and practically with the Lean Canvas Template. Present your business idea clearly and precisely.
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About the Lean Canvas Template
The Lean Canvas Template helps you quickly build a business plan without the complexity usually involved in business plan templates. It’s a practical and concise way to present your business idea.
What is a Lean Canvas?
A Lean Canvas is a 1-page business plan invented by Ash Maurya to provide a more straightforward business opportunity evaluation. It’s a simplified version of the business model canvas template and helps your team break down your idea into key assumptions, replacing cumbersome, time-consuming business plans.
How to use the Lean Canvas template
The Lean Canvas template consists of boxes you must fill out to complete the plan. Go through each prompt in turn, doing your best to articulate the answers in a simple, straightforward way. Don’t be afraid to iterate on your Lean Canvas.
Begin by selecting this Lean Canvas Template. You can edit any of these sections, changing them as necessary. You can fill the blocks with sticky notes, links, and files such as photos, videos, and PDFs. Share your board with others and invite them to collaborate with you.
In the Lean Business Model Canvas Template, you will find:
In the first row:
The questions you should ask:
What problem does your product or service seek to solve?
How common is this problem, and how many people have it?
How much would people be willing to pay to fix this problem?
What are the top three features of your product or service that work toward solving the problem?
Describe what makes your business innovative and creative inside your field or industry.
Unique value proposition
What are you bringing to the table that your competition is not?
How many competitors in this space are there, and what can you do to separate your business from theirs?
How can you ensure people will not copy your product?
What steps are you taking to maintain a competitive advantage?
Who are your prospects, and how do they connect to the problem?
In this step, you should identify specific personas among your potential customer base, how they perceive the problem you’re solving, and the unique value prop you can offer.
In the second row:
Are there any products or services that solve your business problem?
What are the current solutions available today?
Map out your competitor’s landscape and how people are currently adopting or not their solutions.
What indicators can you use to determine whether your product or service is working correctly and your business is succeeding?
Your key metrics can mix engagement statistics, revenue, and customer satisfaction scores.
Explain your idea in a simple X for Y analogy (e.g., “Vegan meat options for vegans”).
What paths do you need to take to reach customers?
Understanding your customer segments is critical to informing this step. Know where your audience is and how to reach them. It can be over social media, content marketing, billboards, etc.
Here is where you describe your ideal customer and who will adopt your product or service right away. They might help with spreading the word.
In the bottom row:
List all operational costs here.
What is the cost of customer acquisition?
What about distribution cost?
Identify key partners in your venture and look up costs of potential suppliers or manufacturers, shipping, and other logistical partners to get at the true cost of operating.
What is your revenue model?
What is the lifetime value of your product or service?
Make sure not just to model how much you will earn initially but recurring revenue and how much value you expect from each customer over time.
How to review your Lean Canvas template
Step back and consider everything you’ve mapped, and share with your team for alignment. Use this information to spot your business’s weaknesses and strengths and hone your overall strategy.
Remember, the biggest difference between the Business Model Canvas and the Lean Canvas is that the first focuses on a specific product while the latter focuses on a specific problem.
Benefits of using the Lean Canvas Template
A Lean Canvas is an easy way to brainstorm the various factors in determining the potential profitability of a business model.
1. Easy to complete: One of the significant advantages of the Lean Canvas Template is that it’s very simple and low-cost to create, unlike many other business tools. The most important thing is that you bring in all the relevant parties in your business to inform each canvas step.
2. A high-level overview of your business: It’s easy to get caught up in the day-to-day minutia of running a business and lose sight of the overall picture and goals. Using a Lean Canvas example keeps you focused on overall strategy and potential threats and opportunities to your business.
3. Incorporate internal and external factors: The Lean Canvas Template explores the internal strengths of your business and potential external threats and factors that may affect profitability. Then, you can use it to improve and update internal processes according to external factors.
Can I use a Lean Canvas template for existing businesses, or is it only for startups?
Although startups commonly use Lean Canvas, it can also be implemented by existing businesses, particularly when introducing new products, penetrating new markets, or pivoting the business model.
How often should I update my Lean Canvas?
The frequency of updates depends on the stage of your business. Startups may update it more frequently as they iterate through ideas, while established businesses might update it when undergoing significant changes or launching new initiatives.
Can I share my Lean Canvas with investors or stakeholders?
Sharing your Lean Canvas with investors or stakeholders is common. It provides a quick overview of your business concept and can be a discussion starting point.
Startup Canvas Template
Works best for:
Leadership, Documentation, Strategic Planning
A Startup Canvas helps founders express and map out a new business idea in a less formal format than a traditional business plan. Startup Canvases are a useful visual map for founders who want to judge their new business idea’s strengths and weaknesses. This Canvas can be used as a framework to quickly articulate your business idea’s value proposition, problem, solution, market, team, marketing channels, customer segment, external risks, and Key Performance Indicators. By articulating factors like success, viability, vision, and value to the customer, founders can make a concise case for why a new product or service should exist and get funded.
Website Flowchart Template
Works best for:
Flowcharts, Mapping, User Experience
A website flowchart, also known as a sitemap, maps out the structure and complexity of any current or future website. The flowchart can also help your team identify knowledge gaps for future content. When you’re building a website, you want to ensure that each piece of content gives users accurate research results based on keywords associated with your web content. Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
Works best for:
Education, Ideation, Brainstorming
Brainstorming is such a big part of ideation. But not everyone does their best work out loud and on the spot, yelling out thoughts and building on others’ ideas. Brainwriting is a brilliant solution for them—creative thinkers who happen to be more introverted. This approach and template invites participants to reflect quietly and write out their ideas, and then pass them to someone else who will read the idea and add to it. So you’ll get creative ideas from everyone—not just the loudest few.
Voice of the Customer Template
Works best for:
Marketing, Desk Research, User Experience
Identifying the voice of the customer is a crucial part of any customer experience strategy. Your Voice of Customer is simply a framework for understanding your customers’ needs, wants, preferences, and expectations as they interact with your brand. Evaluating your Voice of Customer allows you to dive into what your customers are thinking, feeling, and saying about your products and services, so you can build a better customer journey. Use the Voice of Customer template to record answers to key questions about your customer, including: What are they saying about our product? What do they need? How can we fulfill that need? And who is this persona?
Brand Guidelines Template
Works best for:
Design, Marketing, Documentation
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.