Lean Canvas

Lean Canvas Template

Build a business plan concisely and practically with the Lean Canvas Template. Present your business idea clearly and precisely.

About the Lean Canvas template

The Lean Canvas Template helps you quickly build a business plan without the complexity usually involved in business plan templates. It’s a practical and concise way to present your business idea.

What is a Lean Canvas?

A Lean Canvas is a 1-page business plan invented by Ash Maurya to provide a more straightforward business opportunity evaluation. It’s a simplified version of the business model canvas template and helps your team break down your idea into key assumptions, replacing cumbersome, time-consuming business plans.

Benefits of the Lean Canvas Template

A Lean Canvas is an easy way to brainstorm the various factors in determining the potential profitability of a business model.

Easy to complete

One of the significant advantages of the Lean Canvas Template is that it’s very simple and low-cost to create one, unlike many other business tools. The most important thing is that you bring in all the relevant parties in your business to inform each canvas step.

A high-level overview of your business

It’s easy to get caught up in the day-to-day minutia of running a business and lose sight of the overall picture and goals. A Lean Canvas Template keeps you focused on overall strategy and potential threats and opportunities to your business.

Incorporates internal and external factors

The Lean Canvas Template explores the internal strengths of your business and potential external threats and factors that may affect profitability. Then, you can use it to improve and update internal processes according to external factors.

How to use the Lean Canvas Template

The Lean Canvas Template consists of boxes you must fill out to complete the plan. Go through each prompt in turn, doing your best to articulate the answers in a simple, straightforward way. Don’t be afraid to iterate on your Lean Canvas.

Begin by selecting this Lean Canvas Template. You can edit any of these sections, changing them as necessary. You can fill the blocks with sticky notes, links, and other file types such as photos, videos, and PDFs. Share your board with others and invite them to collaborate with you.

In the Lean Canvas Template, you will find:

In the first row:

Problem

The questions you should ask:

What problem does your product or service seek to solve?

How common is this problem, how many people have it?

How much would people be willing to pay to fix this problem?

Solution

What top three features does your product or service have that work toward solving the problem?

Describe what makes your business innovative and creative inside your field or industry.

Unique value proposition

What are you bringing to the table that your competition is not? How many competitors in this space are there, and what can you do to separate your business from theirs?

Unfair advantage

How can you ensure people will not copy your product? What steps are you taking to maintain a competitive advantage?

Customer segments

Who are your prospects, and how do they connect to the problem?

In this step, you should identify specific personas among your potential customer base, how they perceive the problem you’re solving, and the unique value prop you can offer.

In the second row:

Existing alternatives

Are there any products or services which solve your business problem? What are the current solutions available today? Map out your competitor’s landscape and how people are currently adopting or not their solutions.

Key metrics

What indicators can you use to determine whether your product or service is working correctly and your business is succeeding? Your key metrics can be a mix of engagement statistics, revenue, and customer satisfaction scores.

High-level concept:

Explain your idea in a very simple X for Y analogy (e.g., “Vegan meat options for vegans”).

Channels

What paths do you need to take to reach customers? Understanding your customer segments is critical to informing this step. Know where your audience is, and how to reach them. It can be over social media, content marketing, billboards, etc.

Early adopters:

Here is where you describe your ideal customer and who will adopt your product or service right away. They might help with spreading the word.

In the bottom row:

Cost structure

List all operational costs here.

What is the cost of customer acquisition?

What about distribution cost?

Identify key partners in your venture and look up costs of potential suppliers or manufacturers, shipping, and other logistical partners to get at the true cost of operating.

Revenue streams

What is your revenue model? Gross margins? The lifetime value of your product or service?

Make sure not just to model how much you will earn initially but recurring revenue and how much value you expect from each customer over time.

How to review your Lean Canvas

Step back and consider everything you’ve mapped, and share with your team for alignment.

Use all of this information to spot your business’s weaknesses and strengths and hone in on your overall strategy.

Remember, the biggest difference between the Business Model Canvas and the Lean Canvas is that the first focuses on a specific product while the latter focuses on a specific problem.

Lean Canvas Template

Get started with this template right now.

Related Templates
productvision-thumb-web
Preview

Product Vision Template

Works best for:

Product Management

Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.

Product Vision Template
sailboat-retrospective-thumb-web
Preview

Sailboat Template

Works best for:

Agile Methodology, Meetings, Retrospectives

The Sailboat Retrospective is a low-pressure way for teams to reflect on how they handled a project. By defining your risks (the rocks), delaying issues (anchors), helping teams (wind), and the goal (land), you’ll be able to work out what you’re doing well and what you need to improve on for the next sprint. Approaching team dynamics with a sailboat metaphor helps everyone describe where they want to go together by figuring out what slows them down and what helps them reach their future goals.

Sailboat Template
Presentation Thumbnail
Preview

Presentation Template

Works best for:

Presentations, Education

At some point during your career, you’ll probably have to give a presentation. Presentations typically involve speaking alongside an accompanying slide deck that contains visuals, texts, and graphics to illustrate your topic. Take the stress out of presentation planning by using this presentation template to easily create effective, visually appealing slides. The presentation template can take the pressure off by helping your audience stay focused and engaged. Using simple tools, customize a slide deck, share slides with your team, get feedback, and collaborate.

Presentation Template
User Story Map Framework
Preview

User Story Map Template

Works best for:

Marketing, Desk Research, Mapping

Popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. Whether you’re working alone or with a product team, you can leverage user story mapping to plan product releases. User story maps help teams stay focused on the business value and release features that customers care about. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.

User Story Map Template
Website Wireframing Thumbnail
Preview

Website Wireframing Template

Works best for:

Wireframes, User Experience

Wireframing is a method for designing a website at the structural level. A wireframe is a stylized layout of a web page showcasing the interface elements on each page. Use this Wireframe Template to iterate on web pages quickly and cheaply. You can share the wireframe with clients or teammates and collaborate with stakeholders. Wireframes allow teams to get stakeholder buy-in without investing too much time or resources. They help ensure that your website’s structure and flow will meet user needs and expectations.

Website Wireframing Template
Infographic Thumbnail
Preview

Infographic Template

Works best for:

Marketing, Desk Research, Documentation

As we bet you’ve experienced, data can get pretty dense and dry. But you need it to be compelling, memorable, and understandable. The solution? Infographics. These are tools that let you present information in a visually striking way and turn quantitative or qualitative data into stories that engage and resonate. Whoever you’ll be presenting to — customers, donors, or your own internal teams — our template will let you design an infographic that combines text and visuals to break down even the most complicated data.

Infographic Template