Product Canvas

Product Canvas Template

Create products that are easy to use and prioritize the right features.

About the Product Canvas Template

Product canvases help product managers define a prototype. The canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product. 

Keep reading to learn more about product canvases.

What is a product canvas

Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. This simple, powerful tool helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts.

A product canvas enables you to create a business case for a product, and sell your idea to clients and investors in a single image. If you work in a large organization, it can help teams agree on what their product actually does. The canvas is also designed to work with Scrum, Lean Startup, and Kanban. It should also align with your Business Model Canvas , which you may have created earlier.

When to use product canvas

A product canvas  allows you to do more than just articulate a vision. It can also help you build a product increment or Minimum Viable Product, get feedback or collect data from stakeholders and users, analyze data, and help your product owner learn from new findings to update the canvas as needed. 

This canvas can also be used during regular product canvas workshops, where a product owner and their team identify high priorities and update sections either before or during product development sprints.

Create your own product canvas

Making your own product canvas is easy. Miro’s whiteboard tool is the perfect canvas to create and share it. Get started by selecting the Product Canvas Template, then take the following steps to make one of your own.

  1. Name your product. Your product name will help you define how it is strategically positioned. If the name isn’t straightforward, consider adding the product’s purpose or version to the name.

  2. Set your goals. What is the product or release goal? If you have a product roadmap , you can copy over this template's goals and metrics.

  3. Define your metrics. These are either qualitative or quantitative measures to help you understand if your goals have been met.

  4. Identify your personas. Users most likely to buy and use the product will help you prioritize what features to ship. These are your customers for whom you’ll be creating a great user experience.

  5. Figure out the big-picture strategy. This can include broad user stories, an outline of the user journey, and high-level visual design of the product.

  6. Add product details for the next iteration. You’ll need just enough action items to reach the next goal: to address potential risks, get new knowledge, or ship a new feature.

  7. Use your product canvas to inform the product roadmap and product backlog. Roadmaps help you figure out how your product will evolve to not only realize your vision, but achieve the balance between user goals and business needs. A backlog is more goal-oriented, containing items that need to be accomplished as outlined in the roadmap. Connect your product canvas to other templates to evolve and gain new value.

Product Canvas Template

Get started with this template right now.

Related Templates
4Ls Retrospective Thumbnail
Preview

4 L's Retrospective Template

Works best for:

Retrospectives, Decision Making

So you just completed a sprint. Teams busted their humps and emotions ran high. Now take a clear-eyed look back and grade the sprint honestly—what worked, what didn’t, and what can be improved. This approach (4Ls stand for liked, learned, lacked, and longed for) is an invaluable way to remove the emotion and look at the process critically. That’s how you can build trust, improve morale, and increase engagement—as well as make adjustments to be more productive and successful in the future.

4 L's Retrospective Template
Strategic Diamond Thumbnail
Preview

Strategy Diamond

Works best for:

Leadership, Operations, Strategic Planning

To achieve key objectives, every business assembles a series of strategies. But what elements should you consider when building a strategy? A strategy diamond is a collection of elements forming a coherent business strategy. These elements include: Arenas, Differentiators, Vehicles, Staging, and Economic Logic. Most strategic plans focus on just one or two of these elements, creating gaps that might cause problems for your business later on. A strategy diamond can help you stay focused and ensure you’re fulfilling all of your business’s needs rather than one or two.

Strategy Diamond
Status Report Thumbnail
Preview

Status Report Template

Works best for:

Project Management, Documentation, Strategic Planning

A status report provides a snapshot of how something is going at a given time. You can provide a status report for a project, a team, or a situation, as long as it emphasizes and maps out a project’s chain of events. If you’re a project manager, you can use this report to keep historical records of project timelines. Ideally, any project stakeholder should be able to look at a status report and answer the question, “Where are we, and how did we get here?” Use this template as a starting point to summarize how something is progressing against a projected plan or outcome.

Status Report Template
Agenda-web-thumb
Preview

Agenda Template

Works best for:

Project Management, Meetings, Workshops

Even when you’ve hosted meetings for years, hosting them online is different. Keeping them structured, purposeful, and on-task is key. That all starts with having a detailed agenda, and this template makes it so easy for you to create one.

Agenda Template
Gap Analysis Thumbnail
Preview

Gap Analysis Template

Works best for:

Marketing, Strategic Planning, Business Management

Consider your team’s or organization’s ideal state. Now compare it to your current real-world situation. Want to identify the gaps or obstacles that stand between your present and future? Then you’re ready to run a gap analysis. This easy-to-customize template will let your team align on what obstacles are preventing you from hitting your goals sooner, collaborate on a plan to achieve those goals, and push your organization toward growth and development. You can focus on specific gap analyses — including for skills, candidates, software, processes, vendors, data, and more.

Gap Analysis Template
priority-matrix-thumb-web
Preview

Priority Matrix Template

Works best for:

Business Management, Strategic Planning, Prioritization

If you need a little more than a basic to-do list, then you’d probably benefit from a Priority Matrix. The Priority Matrix template is designed to help you determine which tasks are critical so you can focus on the most urgent needs. In a 2x2 matrix, input your priorities based on whether they must be completed with high or low urgency and are of high or low importance. Applicable to project management and personal management alike, use the Priority Matrix template to improve business processes, create efficiency, remove blockers, and reduce operational waste.

Priority Matrix Template