Product Canvas Template
Create products that are easy to use and prioritize the right features.
About the Product Canvas Template
Product canvases help product managers define a prototype. The canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
Keep reading to learn more about product canvases.
What is a product canvas
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. This simple, powerful tool helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts.
A product canvas enables you to create a business case for a product, and sell your idea to clients and investors in a single image. If you work in a large organization, it can help teams agree on what their product actually does. The canvas is also designed to work with Scrum, Lean Startup, and Kanban. It should also align with your Business Model Canvas , which you may have created earlier.
When to use product canvas
A product canvas allows you to do more than just articulate a vision. It can also help you build a product increment or Minimum Viable Product, get feedback or collect data from stakeholders and users, analyze data, and help your product owner learn from new findings to update the canvas as needed.
This canvas can also be used during regular product canvas workshops, where a product owner and their team identify high priorities and update sections either before or during product development sprints.
Create your own product canvas
Making your own product canvas is easy. Miro’s whiteboard tool is the perfect canvas to create and share it. Get started by selecting the Product Canvas Template, then take the following steps to make one of your own.
Name your product. Your product name will help you define how it is strategically positioned. If the name isn’t straightforward, consider adding the product’s purpose or version to the name.
Set your goals. What is the product or release goal? If you have a product roadmap , you can copy over this template's goals and metrics.
Define your metrics. These are either qualitative or quantitative measures to help you understand if your goals have been met.
Identify your personas. Users most likely to buy and use the product will help you prioritize what features to ship. These are your customers for whom you’ll be creating a great user experience.
Figure out the big-picture strategy. This can include broad user stories, an outline of the user journey, and high-level visual design of the product.
Add product details for the next iteration. You’ll need just enough action items to reach the next goal: to address potential risks, get new knowledge, or ship a new feature.
Use your product canvas to inform the product roadmap and product backlog. Roadmaps help you figure out how your product will evolve to not only realize your vision, but achieve the balance between user goals and business needs. A backlog is more goal-oriented, containing items that need to be accomplished as outlined in the roadmap. Connect your product canvas to other templates to evolve and gain new value.
Add new features or improve existing features—those are the two paths toward improving a product. But which should you take? A features audit will help you decide. This easy, powerful product management tool will give you a way to examine all of your features, then gather research and have detailed discussions about the ones that simply aren’t working. Then you can decide if you should increase those features’ visibility or the frequency with which it’s used—or if you should remove it altogether.
Three-Hour Brand Sprint
Before customers will believe in your brand, your team has to believe. That’s where brand sprints work wonders. Popularized by the team at Google Ventures, a brand sprint will help your team sort through all different ideas about your brand and align on your brand’s fundamental building blocks—your values, audience, personality, mission statement, roadmap, and more. Whether you’re building a new brand or revamping an existing one, brand sprints are ideal for trigger events such as naming your company, designing a logo, hiring an agency, or writing a manifesto.
Objectives and Key Results (OKRs)
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.
Whenever you need to define your goals and figure out the steps you’ll need to take to accomplish them, you’ll benefit from a Strategic Planning template. The Strategic Planning template guides you and your team through exercises to help you assess your current situation, determine their goals for the future, and develop a plan to help them get there. Generally, strategy considers the goals or reasons for doing something while planning refers to the specific actions you’ll take in order to achieve a specific goal. But with strategic planning, you’re considering both at the same time.
PI planning stands for “program increment planning.” Part of a Scaled Agile Framework (SAFe), PI planning helps teams strategize toward a shared vision. In a typical PI planning session, teams get together to review a program backlog, align cross-functionally, and decide on next steps. Many teams carry out a PI planning event every 8 to 12 weeks, but you can customize your planning schedule to fit your needs. Use PI planning to break down features, identify risks, find dependencies, and decide which stories you’re going to develop.
A Startup Canvas helps founders express and map out a new business idea in a less formal format than a traditional business plan. Startup Canvases are a useful visual map for founders who want to judge their new business idea’s strengths and weaknesses. This Canvas can be used as a framework to quickly articulate your business idea’s value proposition, problem, solution, market, team, marketing channels, customer segment, external risks, and Key Performance Indicators. By articulating factors like success, viability, vision, and value to the customer, founders can make a concise case for why a new product or service should exist and get funded.