Capture relevant information about your user personas to make informed decisions.
Easy to use
Save time by using our pre-made personas template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.
Invite your team members to collaborate on your new personas template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.
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The idea of a customer persona is to give you a better understanding of what you are doing and who you are doing it for. Personas are not real people or average users, but user models described in detail. They have the key attributes of the social group they represent. They comprise not only demographic characteristics, but also their needs, values, lifestyle, culture, and personal background. The process of clearly defining personas and better understanding your customers helps you to make better product and marketing decisions.
About the personas template
How do you use the personas template?
You can use the personas template to store all the information you gather and learn about your customers. This can include a photo, name, and any relevant information about their motivations, interests, thoughts, and feelings. You may also want to include quotes from customer or user interviews that help illustrate these points.
What should you add to the persona template?
You can add any other supplementary information to your persona template that you think will be valuable to your team. On Miro, you can upload various file types including photos, videos, and documents.
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