Create target user profiles to better understand how to sell to them.
About the Personas template
What are personas?
Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways.
That’s why people use personas. A persona is a tool for representing, summarizing, and communicating about a target you have researched or observed. By distilling your knowledge about a user, you create a model for the person you hope to target.
To illustrate, let’s say you want to market a movie streaming app. Based on your market research, you learn that your app appeals to three target audiences: men under 35 interested in sports, women under 35 interested in the outdoors, and men over 45 interested in food. You can use this research to build three personas: John the Jock, a 27-year-old who plays hockey; Olivia the Outdoorsperson, a 25-year-old wilderness guide; and Fred the Foodie, a 50-year-old restaurant critic.
When to use personas
It can be difficult to figure out how to approach your target users without a complete understanding of who they are. You can create personas anytime you want a clearer idea of your audience, which will allow you to improve your products and services.
Advantages of using personas
By creating and using personas to represent your users, you can gain a richer understanding of your audience. Clearly defining personas gives your team the fuller understanding of your customers that then helps you make better product and marketing decisions.
Get started with the Personas Template
Miro’s simple template is the ideal tool for creating and sharing your team’s personas. You can use the Personas template to store all the information you gather and learn about your customers. This can include photos, names, and any relevant information about motivations, interests, thoughts, and feelings. You may also want to include customer quotes or user interviews that help illustrate these points.
You can add any other supplementary information to your Personas template that you think will be valuable to your team. Get started by selecting this Personas template. With Miro, you can upload various file types including photos, videos, and documents.
Easy to use
Save time by using our premade Personas template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.
Invite your team members to collaborate on your new Personas template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.
Need to share your Personas template with others? Miro has multiple exporting options, like saving to PDF.
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