Choose website language
2x2-Prioritization-matrix-web2x2-Prioritization-matrix-web

2x2 Prioritization Matrix Template

Help your team base important decisions on weighted criteria.

About the 2x2 Prioritization Matrix Template

The 2x2 prioritization matrix, or lean prioritization approach, is a tool that helps teams decide what to tackle next in their product backlog. 

The method is a quick, efficient way for your team to focus on features most likely to be valuable to your customers versus effort actually taken to deliver those features. 

Any team applying lean start-up methodologies can also use this matrix to make decisions and figure out where to focus their efforts in relation to where the risk is, or where the most valuable opportunities are. 

If you need a matrix that accommodates different phases or iterations, and granularity of effort versus value (from high to low), you may be looking for a 

.

Keep reading to learn more about the 2x2 prioritization matrix.

What is a 2x2 prioritization matrix

This model is a 

 that can help product managers determine priorities, and is also suitable for anyone leading projects and initiatives who needs help deciding what their team should focus on. A 2x2 prioritization matrix typically has 4 segments representing varying levels of effort and value:

  • Big bets, aka “do it next”: 

  • product features or tasks that are valuable but difficult to implement

  • Quick wins, or “do it now”: 

  • product features or tasks that are valuable and easy to implement

  • Time sinks, aka “don’t do it”: 

  • product features or tasks that aren’t worth investing in right now

  • Maybes, or “do if or when there’s time”:

  •  low-value tasks that can be returned to later on

The value parameter considers the business value of your product feature or idea. The effort parameter considers resources (like time, money, people) that may be needed to finish the tasks outlined.

When to use the 2x2 prioritization matrix

Agile development teams can use the 2x2 prioritization matrix to decide which features, fixes, and upgrades to work on next. This framework can help you decide the least amount of features you need to launch a 

, or prioritize tasks for an upcoming 
.

Whether you’re a product manager or leading a new business initiative, it’s worth considering how each idea informs each of these elements:

  • Acquisition (gaining new customers)

  • Activation (when customers understand the value of the product or feature)

  • Reach (how many customers are impacted)

  • Revenue (the profitability of a product or feature)

  • Retention (returning, active customers)

  • Virality (influence or “stickiness” of the product or service)

Teams can also use the matrix to make business decisions such as:

  • New markets worth pursuing and prioritizing 

  • Campaigns and messaging to invest in 

  • Departments, functions, or capabilities worth building or expanding on next

Ideally, a 2x2 prioritization matrix helps your team create boundaries around what is realistic to tackle, and develop clarity and consensus around what’s most important for success, versus nice-to-have or unnecessary. 

Create your own 2x2 prioritization matrix

Making your own 2x2 prioritization matrix is easy. Miro’s whiteboard tool is the perfect canvas to create and share it. Get started by selecting the 2x2 Prioritization Matrix Template, then take the following steps to make one of your own.

  1. Define your business value.

  2. Ideally, tie the value of a product feature or initiative to how your organization drives value. Discuss with your team whether you’re looking at strategic, customer, or financial value. Edit the value parameter text as needed. 

  3. Define your risks.

  4. Risks usually come in the form of implementation (complexity, cost, or effort) and business-related (failure to adapt to change, compliance needs, or operational issues). Consider both. Discuss with your team which are more likely to impact plans. Edit the risks text as needed. 

  5. Edit your priority categories as needed

  6. You can also label the quadrants “Challenge,” “Implement,” “Reconsider,” and “Possible.” Brainstorm with your team about what action words best fit your product or initiative. 

Confirm and reach consensus on priorities. The matrix brings reason and logic to a team dynamic. Everyone may have different opinions when first planning, but ideally you want to end sessions with shared language: “low hanging fruit,” “hot zone,” “special investments,” “possible but low-value,” “more research before committing,” “only if extra budget and time are available,” and “not right now.” Think of these phrases as a spectrum between effort and value. Make decisions and investments accordingly.

2x2 Prioritization Matrix Template

Get started with this template right now.

Related Templates
Ideas Parking Lot Matrix ThumbnailIdeas Parking Lot Matrix Thumbnail
Preview

Parking Lot Matrix Template

When the creative energy is flowing, a workshop or meeting will yield a lot of new ideas — but not all are on-topic or currently feasible. Roll them right onto a parking lot matrix, a simple, effective tool for separating the best ideas from those that are promising but could use more research or discussion. This template will let you easily make your own parking lot matrix, which will come in especially handy during long meetings (and when you have teammates who tend to go off-topic).

Parking Lot Matrix Template
idea-funnel-backlog-thumb-webidea-funnel-backlog-thumb-web
Preview

Idea Funnel Backlog

An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.

Idea Funnel Backlog
Product Roadmap Basic-thumb-webProduct Roadmap Basic-thumb-web
Preview

Product Roadmap Template

Product roadmaps help communicate the vision and progress of what’s coming next for your product. It’s an important asset for aligning teams and valuable stakeholders – including executives, engineering, marketing, customer success, and sales – around your strategy and priorities. Product roadmapping can inform future project management, describe new features and product goals, and spell out the lifecycle of a new product. While product roadmaps are customizable, most contain information about the products you’re building, when you’re building them, and the people involved at each stage.

Product Roadmap Template
soar-analysis-thumb-websoar-analysis-thumb-web
Preview

SOAR Analysis Template

The SOAR Analysis template prompts you to consider your organization’s strengths and potential to create a shared vision of the future. The SOAR Analysis is unique in that it encourages you to focus on the positive rather than solely identifying areas for growth. SOAR stands for Strengths, Opportunities, Aspirations, and Results. To use the template, examine each category through a positive lens. Perform a SOAR Analysis whenever you want to bring people together and encourage action.

SOAR Analysis Template
Moscow Matrix ThumbnailMoscow Matrix Thumbnail
Preview

MoSCoW Matrix Template

Keeping track of your priorities is a big challenge on big projects, especially when there are lots of deliverables. The MoSCoW method is designed to help you do it. This powerful technique is built on a matrix model divided into four segments: Must Have, Should Have, Could Have, and Won’t Have (which together give MoSCoW its name). Beyond helping you assess and track your priorities, this approach is also helpful for presenting business needs to an audience and collaborating on deliverables with a group of stakeholders.

MoSCoW Matrix Template
user-flow-thumb-webuser-flow-thumb-web
Preview

User Flow Template

User flows are diagrams that help UX and product teams map out the logical path a user should take when interacting with a system. As a visual tool, the user flow shows the relationship between a website or app’s functionality, potential actions a user could take, and the outcome of what the user decides to do. User flows help you understand what a user does to finish a task or complete a goal through your product or experience.

User Flow Template