This or That Template
Create eye-catching This or That visuals for your social media, website, or blog.
About the This or That Template
This or That is a fun way for your social media followers to get to know you. Whether you use social media personally or professionally, as a casual user or as a brand, This or That helps put you in touch with people who share your interests.
Keep reading to learn more about This or That
What is This or That
If you’re a social media manager, a designer, or just someone who loves photography, then you’ve probably seen the “This or That” game on Instagram. The premise is simple:
You make two parallel lists that pit a series of choices against each other, like “apples or oranges” or “pizza or hot dogs”.
The Instagram user chooses between the various options by circling the one that they prefer. Then they share the completed game with their followers.
Although it was popularized on Instagram, you can use This or That on other social media platforms too, or even your website or blog. The template makes it easy to quickly create and save This or That games, dressing them up with graphics or colors that are eye-catching and brand-appropriate.
When to use This or That
Businesses, influencers, and bloggers use This or That to engage with their audience. It’s a fun way to get your followers engaged, and it’s an opportunity to socialize your brand content without sounding too salesy.
Many brands put This or That games in their Instagram stories to put their audience in touch with the person behind the phone. Others use the game to socialize a new product. Use This or That any time you’d like to share fun, interesting content with your followers .
Create your own This or That game
Making your own This or That game is easy with this free tool. Get started by selecting the This or That Template, then take the following steps to make one of your own.
Decide on a goal. What do you want to get out of the game? Are you using it so your followers can get to know your brand? Do you intend for them to share it on their own profiles?
Pick a theme. This or That is fun because it’s infinitely customizable. Food, holidays, music, desserts… These are just some of the many themes you can use to create the game.
List the sets of choices. The template is divided into two columns. You’ll put the parallel choices on either side of the center line. If your theme is Desserts, for example, you might list out “cake or pie,” “ice cream or cheesecake,” and so on.
Dress it up. Choose graphics, colors, images, and fun fonts that fit the theme.
Share on social media! Share your This or That to get your followers engaged.
Get started with this template right now. It’s free
User Interview
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
Daily Standup
The entire team meets to review the day before and discuss the day ahead. These daily meetings, also known as “scrums,” are brief but powerful — they identify roadblocks, give each team member a voice, foster collaboration, keep progress on track, and ultimately keep teams working together effectively. This template makes it so easy for you to plan daily standups for your sprint team. It all starts with picking a date and time, creating an agenda, and sticking with the same format throughout the sprint.
Icebreaker
There’s no better way to kickoff a meeting or workshop than by building comfort and familiarity between your guests — to put them at ease and get them ready to participate and collaborate. That’s just the kind of human connection that ice breakers create, which make them great for remote gatherings or introducing new team members. There are many ice breakers to choose from, including: Describe yourself in one word. Share a photo of yourself as a baby. And if you were an animal, what would you be?
Dot Voting
Dot voting, also known as “sticker voting,” “dotmocracy,” or “voting with dots”, allows teams to point out issues in a series of potential solutions or to prioritize tasks when presented with various options. Dot voting is different from the default “one-share” or “one-vote” rule. Instead, each person in the group is given as many votes (or “points”) as can be filled. Those votes can either all be cast for one idea, or distributed among many ideas. You can use dot voting any time your team prioritizes options or agrees on a direction to take for a high-stakes project.
Brainwriting
Brainstorming is such a big part of ideation. But not everyone does their best work out loud and on the spot, yelling out thoughts and building on others’ ideas. Brainwriting is a brilliant solution for them—creative thinkers who happen to be more introverted. This approach and template invites participants to reflect quietly and write out their ideas, and then pass them to someone else who will read the idea and add to it. So you’ll get creative ideas from everyone—not just the loudest few.
HEART
Happiness, Engagement, Adoption, Retention, and Task Success. Those are the pillars of user experience — which is why they serve as the key metrics in the HEART framework. Developed by the research team at Google, this framework gives larger companies an accurate way to measure user experience at scale, which you can then reference throughout the product development lifecycle. While the HEART framework uses five metrics, you might not need all five for every project — choose the ones that will be most useful for your company and project.