Miro Templates Strategy Strategy Map Template

Strategy Map Template

Identify and prioritize key strategy goals for your company.

How do individual or team goals relate to an organization’s overall strategy? A Strategy Map provides a clear visual guide to how these various elements work together. You can also use a strategy map to keep track of different perspectives and priorities such as finance, the customer/user, and internal operational excellence. 

About the Strategy Map template

What is a Strategy Map?

A Strategy Map is a stylized picture of your organization's strategy and objectives. The diagram is designed to lay out your entire strategy on a single, easily digestible page. Each strategy in your map is represented by a shape. Most people like to use ovals, but you can customize the look and feel of the map based on your organization's needs. 

All businesses have goals. But for teams and individual contributors, it can be difficult to see how those broad goals map to specific strategies. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create an action plan and set actionable, relevant KPIs.  

Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.

How do you create a Strategy Map?

Step 1: Decide on your strategic objectives

Most strategy maps contain no more than 20 objectives. Tracking too many objectives makes it difficult to keep track of your overall focus and to communicate your strategy to stakeholders. Make a list of your objectives and get buy-in from your collaborators. Once you have decided on your objectives, draw a series of ovals at the top of the page and write one objective in each oval.

Step 2: Group your objective ovals into themes

For example “Growth” or “Product”. Most collaborators prefer to create strategy maps with 4 perspectives, but you may choose to have more or fewer.

Step 3: Draw arrows to link cause and effect across themes

For example, let’s say one of your themes is “Product” and another is “Growth”. You can draw an arrow between the two to showcase the relationship between shipping products and growing your business. Arrows are an intuitive way of displaying the causal impact of your objectives.

Take advantage of the causal arrows to drive home the importance of your themes. It can be difficult for your employees and teammates to conceptualize how their work feeds into overall company goals. By populating your strategy map with arrows, you make it easy for them to understand and appreciate their impact.

Step 4: Share your strategy map

You can use your strategy map to answer stakeholders’ questions about their role and responsibilities. You might also use the map when building out a strategy for the next quarter or year. Strategy maps are constructive starting points for brainstorming sessions, collaboration, training, and feedback.

3 benefits of creating a Strategy Map

A Strategy Map can help keep your team and organization aligned on your big picture strategy, goals, and the steps you’re taking to achieve them. The simplicity of a Strategy Map means that you can quickly review it to remind yourself and your team of your top priorities. 


One of the major benefits of creating a strategy map is that it gives you an opportunity to organize different perspectives, duties, and goals into a single easily interpreted visualization of your business strategy. Oftentimes, these goals remain unstated or informal; by putting them in a strategy map, you are forced to clarify them and lay out ways to accomplish them.


With your goals and objectives established, a strategy map also services the critical function of communicating these goals to various stakeholders and team members. This will make sure everyone understands what you’re trying to accomplish.


Finally, a strategy map is a helpful tool for ensuring each team and team member understands how their own goals and objectives align with overall team goals and objectives. For each member of a team to stay committed, they need to be able to draw a specific connection between their efforts and overall team efforts. Strategy maps help accomplish this.

How do you use the Strategy Map template?

Start with our pre-made template, making any changes you’d like to suit your particular needs. Invite team members to join your board and collaborate. Use the @mention or video chat if you need to get input from others. You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place. 

FAQs about strategy maps

How do you create a strategy map?

You create a strategy map by first laying out the overall goals, objectives, values, and mission of your team. Then, you take a fresh look at each of these factors through the various different perspectives of the analysis: financial perspective, customer perspective, internal processes, and learning and growth.

What are the benefits of strategy mapping?

Strategy mapping allows all team members to align on a single goal or set of goals, define what exactly those goals are, and then assess these goals through the lens of the most important perspectives for a business to keep in mind. 

Strategy Map Template

Strategy Map Template

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Easy to use

Easy to use

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Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new Strategy Map template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your Strategy Map template with others? Miro has multiple exporting options, like saving to PDF.

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