Strategy Map Template
Identify and prioritize key strategy goals for your company.
How do individual or team goals relate to an organization’s overall strategy? A Strategy Map provides a clear visual guide to how these various elements work together. You can also use a strategy map to keep track of different perspectives and priorities such as finance, the customer/user, and internal operational excellence.
About the Strategy Map template
What is a Strategy Map?
All businesses have goals. But for teams and individual contributors, it can be difficult to see how those broad goals map to specific strategies. Strategy Maps can help clarify that mapping.
A Strategy Map is a stylized picture of your organization’s strategic objectives. The diagram is designed to lay out your entire strategy on a single, easily digestible page. Each strategy in your map is represented by a shape. Most people like to use ovals, but you can customize the look and feel of the map based on your organization’s needs.
How do you create a Strategy Map?
Step 1: Decide on your strategic objectives
Most strategy maps contain no more than 20 objectives. Tracking too many objectives makes it difficult to keep track of your overall focus and to communicate your strategy to stakeholders. Make a list of your objectives and get buy-in from your collaborators. Once you have decided on your objectives, draw a series of ovals at the top of the page and write one objective in each oval.
Step 2: Group your objective ovals into themes
For example “Growth” or “Product”. Most collaborators prefer to create strategy maps with 4 perspectives, but you may choose to have more or fewer.
Step 3: Draw arrows to link cause and effect across themes
For example, let’s say one of your themes is “Product” and another is “Growth”. You can draw an arrow between the two to showcase the relationship between shipping products and growing your business. Arrows are an intuitive way of displaying the causal impact of your objectives.
Take advantage of the causal arrows to drive home the importance of your themes. It can be difficult for your employees and teammates to conceptualize how their work feeds into overall company goals. By populating your strategy map with arrows, you make it easy for them to understand and appreciate their impact.
Step 4: Share your strategy map
You can use your strategy map to answer stakeholders’ questions about their role and responsibilities. You might also use the map when building out a strategy for the next quarter or year. Strategy maps are constructive starting points for brainstorming sessions, collaboration, training, and feedback.
Why are Strategy Maps important?
A Strategy Map can help keep your team and organization aligned on your big picture strategy, goals, and the steps you’re taking to achieve them. The simplicity of a Strategy Map means that you can quickly review it to remind yourself and your team of your top priorities.
How do you use the Strategy Map template?
Start with our pre-made template, making any changes you’d like to suit your particular needs. Invite team members to join your board and collaborate. Use the @mention or video chat if you need to get input from others. You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place.
Strategy Map Template
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