SWOT Analysis Template
Analyze your company’s strengths, weaknesses, opportunities, and threats.
About the SWOT Analysis template
What is a SWOT analysis?
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats, by contrast, are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends.
When to conduct SWOT analysis
Your team can conduct a SWOT analysis in various situations, such as when you want to explore opportunities for new businesses and products, decide the best way to launch a product, determine what you can change in an existing business, unlock your company’s potential, or use your strengths to develop opportunities. The analysis is a useful tool whenever you need to develop a business strategy.
Benefits of doing SWOT analysis
A SWOT analysis organizes the strengths, weaknesses, opportunities, and threats elements into a simple two-by-two grid. You can then zero in and develop areas needing work and bolster those areas where you’re already strong.
Create your own SWOT analysis
SWOT analysis is easy, using Miro’s simple template. When conducting a SWOT analysis, your team will look at ways to develop strengths (SO), minimize weaknesses (WO), prevent threats (ST), and track potential dangers (WT).
Miro’s whiteboard tool is the perfect canvas to create and share your SWOT analysis. Get started by selecting this SWOT Analysis template. Then, follow these steps:
List your organization’s Strengths: what do users like best about your product or process? What do you do better than competitors? What unique advantages does your organization have?
Find your company’s Weaknesses: what problems or complaints do you hear most from customers? What do you see as your biggest current obstacles? What advantages do your competitors have that your company does not yet have?
Next, list Opportunities you can potentially pursue: how can you improve your customer service? What messaging resonates most with your users? Are there resources or tools you could further leverage to your advantage?
Threats can be wide ranging: specific or emerging competitors, high staff turnover, or market volatility, for instance.
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Social Media Calendar
Most businesses have a social media presence, but many of them aren’t using social media as a competitive differentiator. The Social Media Calendar template allows you to plan, schedule, and craft posts for LinkedIn, Twitter, Facebook, Instagram, and Pinterest, so you can leverage social media as a strategic tool to promote your brand. Use the Social Media Calendar template to plan out your social content a week, month, or quarter in advance. Collaborate with the marketing team, prepare for product launches and major initiatives, and share draft social posts.
Three-Hour Brand Sprint
Before customers will believe in your brand, your team has to believe. That’s where brand sprints work wonders. Popularized by the team at Google Ventures, a brand sprint will help your team sort through all different ideas about your brand and align on your brand’s fundamental building blocks—your values, audience, personality, mission statement, roadmap, and more. Whether you’re building a new brand or revamping an existing one, brand sprints are ideal for trigger events such as naming your company, designing a logo, hiring an agency, or writing a manifesto.
At some point during your career, you’ll probably have to give a presentation. Presentations typically involve speaking alongside an accompanying slide deck that contains visuals, texts, and graphics to illustrate your topic. Take the stress out of presentation planning by using this presentation template to easily create effective, visually appealing slides. The presentation template can take the pressure off by helping your audience stay focused and engaged. Using simple tools, customize a slide deck, share slides with your team, get feedback, and collaborate.
A big step in keeping your company on a secure path is to know how different elements and factors might affect you, in the near term and in the future. These include political, economic, social, and technological factors — and a PEST Analysis helps you identify and prepare for them. With this easy-to-use template, you can conduct a PEST Analysis, then use the results to shape your strategic planning, budget allocation, marketing, product updates, and organizational change initiatives.
Objectives and Key Results (OKRs)
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.