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SWOT Analysis Template

Analyze your company’s strengths, weaknesses, opportunities, and threats.

About the SWOT Analysis template

What is a SWOT analysis?

When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. 

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats, by contrast, are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. 

When to conduct SWOT analysis

Your team can conduct a SWOT analysis in various situations, such as when you want to explore opportunities for new businesses and products, decide the best way to launch a product, determine what you can change in an existing business, unlock your company’s potential, or use your strengths to develop opportunities. The analysis is a useful tool whenever you need to develop a business strategy.

Benefits of doing SWOT analysis

A SWOT analysis organizes the strengths, weaknesses, opportunities, and threats elements into a simple two-by-two grid. You can then zero in and develop areas needing work and bolster those areas where you’re already strong.

Create your own SWOT analysis

SWOT analysis is easy, using Miro’s simple template. When conducting a SWOT analysis, your team will look at ways to develop strengths (SO), minimize weaknesses (WO), prevent threats (ST), and track potential dangers (WT).

Miro’s whiteboard tool is the perfect canvas to create and share your SWOT analysis. Get started by selecting this SWOT Analysis template. Then, follow these steps:

  1. List your organization’s Strengths: what do users like best about your product or process? What do you do better than competitors? What unique advantages does your organization have?

  2. Find your company’s Weaknesses: what problems or complaints do you hear most from customers? What do you see as your biggest current obstacles? What advantages do your competitors have that your company does not yet have?

  3. Next, list Opportunities you can potentially pursue: how can you improve your customer service? What messaging resonates most with your users? Are there resources or tools you could further leverage to your advantage?

  4. Threats can be wide ranging: specific or emerging competitors, high staff turnover, or market volatility, for instance.

SWOT Analysis Template

Get started with this template right now. It’s free

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