SWOT Analysis Template
Analyze your company’s strengths, weaknesses, opportunities, and threats.
About the SWOT Analysis template
The SWOT Analysis template is where you can map out the strengths, weaknesses, opportunities, and threats of your business, project, or product launch. This tool is perfect for exploring more profound aspects of your business and for you to inform decisions better when it comes to strategies, action plans, and your project's next steps.
Keep reading to know more about the SWOT Analysis template.
What is a SWOT analysis?
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis template helps you hone in on key factors.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats, by contrast, are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends.
How to use a blank SWOT Analysis template
The blank SWOT Analysis template will consist of four blocks of content, built in a simple two-by-two grid, each containing one key analysis area. To organize your work visually, you can color code the blocks, so you and your team can quickly identify them.
Suppose you want to deepen your SWOT analysis. In that case, you can also have additional blocks containing more details about the strategies you want to develop to tackle the weaknesses or keep your team’s strengths.
Create your own SWOT analysis template
SWOT analysis is easy, using Miro’s simple template. When conducting a SWOT analysis, your team will look at ways to develop strengths (SO), minimize weaknesses (WO), prevent threats (ST), and track potential dangers (WT).
Miro’s whiteboard tool is the perfect canvas to create and share your SWOT analysis. Get started by selecting this SWOT Analysis template. Then, follow these steps:
List your organization’s Strengths: what do users like best about your product or process? What do you do better than competitors? What unique advantages does your organization have?
Find your company’s Weaknesses: what problems or complaints do you hear most from customers? What do you see as your biggest current obstacles? What advantages do your competitors have that your company does not yet have?
Next, list Opportunities you can potentially pursue: how can you improve your customer service? What messaging resonates most with your users? Are there resources or tools you could further leverage to your advantage?
Threats can be wide-ranging: specific or emerging competitors, high staff turnover, or market volatility, for instance.
What is an example of a SWOT analysis template in Miro?
The SWOT analysis template in Miro has an easy-to-use format, and it can be customizable according to your needs. You can keep it simple by adding the key four areas of the SWOT analysis, or you can add more blocks and deep dive into your organization’s weaknesses and strengths.
How do I write a SWOT Analysis?
Determine the objectives of your SWOT analysis: what do you want to get out of it? What problem are you trying to solve? Who are the stakeholders, and how can you address the issues that might come to the surface? After you defined your overall objective, you can go into detail and perform the SWOT analysis focusing on the four key areas: Strengths, Weaknesses, Opportunities, and Threats.
What's on Your Radar
Do you or your team feel overburdened by tasks? Having trouble focusing on particular problems? What’s on Your Radar is a thought exercise in which you plot ideas according to their importance or relevance. Designers and teams use what’s on your radar to ensure that their ideas are within the scope of a given project. They also rely on the method to assess whether a given solution is likely to solve the problem at hand. But even if you’re not a designer, the method can help assign priorities and ground your ideas in reality.
Whenever you need to define your goals and figure out the steps you’ll need to take to accomplish them, you’ll benefit from a Strategic Planning template. The Strategic Planning template guides you and your team through exercises to help you assess your current situation, determine their goals for the future, and develop a plan to help them get there. Generally, strategy considers the goals or reasons for doing something while planning refers to the specific actions you’ll take in order to achieve a specific goal. But with strategic planning, you’re considering both at the same time.
App Development Canvas
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Put simply, a concept map creates “ah, I get it now” moments for how complex ideas or concepts — specifically how they relate to each other. It’s a super simple visual tool. Typically, concepts are written in boxes or circles, and then label arrows are used to connect them with related ideas or information in a downward-branching hierarchical structure. Whether you’re learning (and teaching your team) a new subject or mapping out a user flow, this template will help you make progress and have breakthroughs.
Go to Market Strategy
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
Maybe you’re planning a big occasion or event. Or maybe you’re arranging seating structures and traffic flows that are more permanent. Either way, creating a floor plan—an overhead scaled diagram of the space—is equal parts functional and fun. This template will let you visualize how people will move about the space and know quickly if the space will do what you need, before you commit time, money, or resources. And you’ll be able to get as detailed as you want—finding the right measurements and dimensions, and adding or removing appliances and furniture.