SWOT analysis template

Analyze your company’s strengths, weaknesses, opportunities, and threats.

SWOT is a classic analysis tool that helps determine a company’s strengths and weaknesses, potential external threats, and possible ways to further develop. This analysis is helpful in determining the relationships between the components of the SWOT matrix. SWOT analysis is an approach that is widely used in every type of field from business to education.

About the SWOT analysis template

What does SWOT stand for?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses represent internal factors while Opportunities and Threats are external factors. When conducting a SWOT analysis, you’ll look at ways to develop strengths (SO), minimize weaknesses (WO), prevent threats (ST), and track potential dangers (WT).

When should you conduct a SWOT analysis?

You can conduct a SWOT analysis in various situations, such as when you want to explore opportunities for new businesses and products, make decisions about the best way to launch a product, determine what you can change in an existing business, unlock your company’s potential, or use your strengths to develop opportunities.

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