PEST analysis template

Analyze how internal and external factors may impact your company’s performance.

Easy to use

Easy to use

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Built-in collaboration

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Seamlessly share

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PEST analysis is a well-known analytical tool that’s used to examine a company’s internal resources, industry factors, and macro-economic factors that can have a significant impact on the company in question. It’s often used in tandem with other analytical tools such as the SWOT analysis or Porter’s Five Forces.

About the PEST analysis template

What does PEST stand for?

PEST stands for Political, Economic, Social, and Technological factors. This represents both internal and external factors that may impact a company’s performance.

Why do a PEST analysis?

A PEST analysis helps you evaluate how your strategy fits into the broader environment and encourages strategic thinking. By conducting a PEST analysis, you’ll be better prepared to plan initiatives for marketing, product, organizational change, and more.   

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