Opportunity canvas template

Facilitate discussions about new features or capabilities.

Easy to use

Easy to use

Save time by using our pre-made Opportunity Canvas template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new Opportunity Canvas template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your Opportunity Canvas template with others? Miro has multiple exporting options, like saving to PDF.

The Opportunity Canvas was originally created by Jeff Patton to help teams discuss new features or capabilities. Jeff writes, “Because we’ve got so many good ideas for features we could add, we should consider the specific user’s problems we’re solving, and how we think they would use your solution to solve them. And, since it’s not only about users, you should discuss how users being challenged hurts your business, and how helping them helps your business.” The Opportunity Canvas facilitates these discussions.

About the Opportunity Canvas template

When should you use an Opportunity Canvas?

Use the Opportunity Canvas when you already have a product and you’d just like to examine new features or capabilities. If you don’t have a product or revenue model in place yet, you may find a Business Model Canvas or Lean Canvas more helpful.

How do you use the Opportunity Canvas template?

The pre-made Miro Opportunity Canvas is completely customizable—make any changes you’d like and invite your teammates to collaborate. Any changes they make will be reflected in real-time. Encourage people to add sticky notes (which can be color-coded so it’s easy to organize your ideas) and mention others to get their feedback. You can also have a video chat to work through the activities on the canvas with a distributed team.

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