Opportunity Canvas Template
Facilitate discussions about new features or capabilities.
Trusted by 65M+ users and leading companies
About the Opportunity Canvas template
What is an Opportunity Canvas?
An Opportunity Canvas is a one-pager that helps facilitate discussion about a product’s features or capabilities. Much like the Business Model Canvas or Lean Canvas, the Opportunity Canvas helps you walk through how customers will use your solution, potential setbacks, strategies, challenges, and metrics. But unlike those other models, the Opportunity Canvas is designed for scenarios in which you have already built a product, so you don’t need to consider the operational or revenue model.
When should you use an Opportunity Canvas?
Use the Opportunity Canvas when you already have a product and you’d just like to examine new features or capabilities. If you don’t have a product or revenue model in place yet, you may find a Business Model Canvas or Lean Canvas more helpful.
How do you use the Opportunity Canvas template?
The pre-made Miro Opportunity Canvas is completely customizable—make any changes you’d like and invite your teammates to collaborate. Any changes they make will be reflected in real-time. Encourage people to add sticky notes (which can be color-coded so it’s easy to organize your ideas) and mention others to get their feedback. You can also have a video chat to work through the activities on the canvas with a distributed team.
How do you create an opportunity canvas?
Step 1: Fill in your solution ideas. What product, features, or enhancements might solve a problem for your target audience?
Step 2: Consider your users and customers. What users or customers might have the problem that your solution seeks to address? What are their goals? Can you parse them into separate categories with various sub-goals?
Step 3: How are these users solving that problem today? Think about how they might use your product or service to do so, but also your competitors’.
Step 4: Consider the way in which these users’ challenges impact your business. If you don’t solve these problems for your customers, how will it hurt your business?
Step 5: If your customers already have your solution, then think about how and whether they are using it. What are they doing differently? How does it benefit them?
Step 6: Now brainstorm metrics. How can you tell whether your users are benefiting from your product or service? What measures might indicate that your business is succeeding?
Step 7: How will users adopt your product or service? Think about your adoption strategy: what you’re doing right and what you might do better.
Step 8: With that information in hand, it’s time to consider success. How will success move the needle for your business?
Step 9: Finally, think about your budget. What will it cost your organization if you are successful? What about if you are not?
Get started with this template right now.
Competitive Analysis Template
Works best for:
Marketing, Decision Making
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.
Organizational Chart Template
Works best for:
Org Charts, Operations, Mapping
Who makes up the team? What roles do they play? Who does each member report to? An organizational chart, or org chart, can answer it all at a glance. Ideal for onboarding new employees, these visual diagrams plot out company structure and the chain of command to help your team members understand reporting relationships, their role, and how they fit into the broader organization. Our template lets you choose your own chart structure and easily plot the connections between employees, roles, and departments.
Crowd Sourced Cause and Effect
Works best for:
Fishbone Diagram, Problem solving
The Crowd Sourced Cause and Effect template leverages collective intelligence to identify root causes of problems. By involving multiple team members, you can gather diverse perspectives and uncover insights that might be overlooked. This collaborative approach ensures a comprehensive analysis and fosters team engagement.
Syllabus Template
Works best for:
Education
A Syllabus is a brief guide to your course, including expectations for your students, readings they will complete throughout the course, and a mission statement or course description. The Syllabus outlines any policies your students should follow during the course, rules and regulations that apply to them, and anything else your students should know. A Syllabus is a valuable tool for orienting your students, and it’s important the syllabus be clear and easy to follow. Use the Syllabus template to streamline the process of creating a simple, intuitive syllabus for your course.
Strategy Map Template
Works best for:
Leadership, Strategic Planning, Mapping
How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.
Product tone of voice
Works best for:
Product Management, Planning
The Tone of Voice Workshop template helps product teams define and align on brand tone and messaging. By facilitating collaborative workshops, exploring brand personality traits, and defining tone guidelines, this template ensures consistent and impactful communication. With sections for identifying target audience personas, articulating brand values, and crafting messaging principles, it enables teams to create authentic and compelling brand voices. This template serves as a foundation for building strong brand identities and resonating with customers across all touchpoints.