Create a visual guide to different scenarios, collaboratively and creatively.
About the Storyboard template
Storyboarding is a technique that’s traditionally used to plan the scenes in a movie, TV show, or commercial, but in recent years it’s gained popularity in the business world. You can use the storyboarding technique to imagine various scenarios and visualize how a customer/user will think, feel, and act.
What is Storyboarding for business?
A storyboard is a sequence of illustrations that are used to develop a story. Traditionally, animators and designers have used storyboarding to design scenes for television, video games, or movies. But many businesses now use storyboarding to understand and map customer experiences. Storyboarding is instrumental for aligning your team, pitching an idea, understanding the customer journey, and much more.
When should you use the Storyboard UX template?
You can use the Storyboard template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard how things are now and how you’d like them to be in the future. You might also want to storyboard before you launch a new product, feature, or service in order to anticipate what is likely to happen.
How do you write a Storyboard for a product?
Start with our pre-made Storyboard template, making any changes you’d like to suit your particular needs.
Here below you can see some of the steps you can take to write a Storyboard for a product with Miro's template:
1. Set the main actor of your storyboard
Discuss with your team who is the main actor of your story. Think of the personas you want to target with your product or business and try to describe their scenario, their needs and key activities. Add details and context to your main actor.
2. Map out your storyboard journey
Draw the journey of your main actor, from what triggered them to discover your product to the end of their experience. Sketch all moments that lead the actor from the initial struggling moment to their happy ending. Show how your solution helps them get there. Add details in each step with the following information: who, where and what.
3. Understand the main actor
After you mapped out your actor's journey, it's time to understand how they feel. Is your actor happy? Are their struggles over? Can you visualize how was their journey and draw insights?
Invite team members to join your board and collaborate. Use the @mention or video chat if you need to get input from others. You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place.
What are the benefits of the Storyboard UX template?
Empathize with your customers. Storyboarding empowers you to get inside your customers’ heads. What are their challenges? What needs are you filling? What could you do better? How could you make their lives easier? By drawing out your customers’ interaction with your products or services, you can better understand how to reach them.
Map the customer journey. For many organizations, the customer journey can feel like a black box. They log onto your site...and then what? They open your app...and then what? Use the storyboarding template to dig into your customers’ step-by-step experience of your product or service.
Find your customers’ most meaningful moments. Once you’ve mapped the customer journey, you can drill down and find your customers’ most impactful interactions with your product. That helps you ensure they’re getting the most delightful and efficient experience possible.
Uncover gaps. Just as you can uncover your customers’ meaningful moments, you can also discover any gaps in your product or service. Is there something that your customers might want but that you do not provide? Is there a missing element or step that would improve their experience? Storyboarding can sharpen and clarify these points.
What is a storyboard in UX design?
Storyboards in UX design use a narrative or story to communicate concepts and show user interactions. It's a way to bring a more human-centered approach to the product or service, moving beyond the functional view and gathering more insights into the user problem and experience.
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