Create a visual guide to different scenarios, collaboratively and creatively.
About the storyboard template
What is Storyboarding for business?
A storyboard is a sequence of illustrations that are used to develop a story. Traditionally, animators and designers have used storyboarding to design scenes for television, video games, or movies. But many businesses now use storyboarding to understand and map customer experiences. Storyboarding is instrumental for aligning your team, pitching an idea, understanding the customer journey, and much more.
When should you use the Storyboarding template?
You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard how things are now and how you’d like them to be in the future. You might also want to storyboard before you launch a new product, feature, or service in order to anticipate what is likely to happen.
How do you use the Storyboarding template?
Start with our pre-made template, making any changes you’d like to suit your particular needs. Invite team members to join your board and collaborate. Use the @mention or video chat if you need to get input from others. You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place.
What are the benefits of Storyboarding for business?
Empathize with your customers. Storyboarding empowers you to get inside your customers’ heads. What are their challenges? What needs are you filling? What could you do better? How could you make their lives easier? By drawing out your customers’ interaction with your products or services, you can better understand how to reach them.
Map the customer journey. For many organizations, the customer journey can feel like a black box. They log onto your site...and then what? They open your app...and then what? Use the storyboarding template to dig into your customers’ step-by-step experience of your product or service.
Find your customers’ most meaningful moments. Once you’ve mapped the customer journey, you can drill down and find your customers’ most impactful interactions with your product. That helps you ensure they’re getting the most delightful and efficient experience possible.
Uncover gaps. Just as you can uncover your customers’ meaningful moments, you can also discover any gaps in your product or service. Is there something that your customers might want but that you do not provide? Is there a missing element or step that would improve their experience? Storyboarding can sharpen and clarify these points.
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
For most any organization, throwing a big deal event is…a big deal. An event can bring in publicity, new clients, and revenue. And planning it can require a substantial chunk of your overall resources. That’s why you’ll want to approach it like a high-stakes project, with clearly outlined goals, stakeholders, timelines, and budget. An event brief combines all of that information in a single source of truth that guides the events team, coordinator, or agency—and ensures the event is well-planned and well-executed.
When you manage a team, you often have to estimate how much time and effort tasks will take to complete. Try what often works for Agile teams all over the world: Turn to the Fibonacci Scale for guidance. Based on the Fibonacci sequence, where each number is the summation of the two previous numbers (0, 1, 2, 3, 5, 8, 13, 21, etc.), this template can help you build timelines like a champ—by helping make sure that work is distributed evenly and that everyone is accurate when estimating the work and time involved in a project.
Change Control Process
You can predict, research, and plan for every detail of a project to go a certain way—then along comes the unforeseen and modifications are needed. That’s when a change control process comes into play. It helps define the right steps to take, gives stakeholders full visibility, and reduces the chances of errors and disruption. And this template is easy to use and highly effective—for ensuring that proposed changes are reviewed before they’re implemented, and empowering teams to veto changes that might prove unnecessary or disruptive.
Want to keep your company secure and performing soundly? You have to first know how you’ll be affected by outside elements and factors — especially those that are political, economic, social, technological, legal and environmental in nature. A PESTLE Analysis helps you identify them and prepare for them. With this easy-to-use template, you can conduct a PESTLE Analysis, then use the results to shape your strategic planning, budget allocation, marketing, product updates, and organizational change initiatives.
What's on Your Radar
Do you or your team feel overburdened by tasks? Having trouble focusing on particular problems? What’s on Your Radar is a thought exercise in which you plot ideas according to their importance or relevance. Designers and teams use what’s on your radar to ensure that their ideas are within the scope of a given project. They also rely on the method to assess whether a given solution is likely to solve the problem at hand. But even if you’re not a designer, the method can help assign priorities and ground your ideas in reality.