Create a visual guide to different scenarios, collaboratively and creatively.
Storyboarding is a technique that’s traditionally used to plan the scenes in a movie, TV show, or commercial, but in recent years it’s gained popularity in the business world. You can use the storyboarding technique to imagine various scenarios and visualize how a customer/user will think, feel, and act.
About the storyboard template
What is Storyboarding for business?
A storyboard is a sequence of illustrations that are used to develop a story. Traditionally, animators and designers have used storyboarding to design scenes for television, video games, or movies. But many businesses now use storyboarding to understand and map customer experiences. Storyboarding is instrumental for aligning your team, pitching an idea, understanding the customer journey, and much more.
When should you use the Storyboarding template?
You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard how things are now and how you’d like them to be in the future. You might also want to storyboard before you launch a new product, feature, or service in order to anticipate what is likely to happen.
How do you use the Storyboarding template?
Start with our pre-made template, making any changes you’d like to suit your particular needs. Invite team members to join your board and collaborate. Use the @mention or video chat if you need to get input from others. You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place.
What are the benefits of Storyboarding for business?
Empathize with your customers. Storyboarding empowers you to get inside your customers’ heads. What are their challenges? What needs are you filling? What could you do better? How could you make their lives easier? By drawing out your customers’ interaction with your products or services, you can better understand how to reach them.
Map the customer journey. For many organizations, the customer journey can feel like a black box. They log onto your site...and then what? They open your app...and then what? Use the storyboarding template to dig into your customers’ step-by-step experience of your product or service.
Find your customers’ most meaningful moments. Once you’ve mapped the customer journey, you can drill down and find your customers’ most impactful interactions with your product. That helps you ensure they’re getting the most delightful and efficient experience possible.
Uncover gaps. Just as you can uncover your customers’ meaningful moments, you can also discover any gaps in your product or service. Is there something that your customers might want but that you do not provide? Is there a missing element or step that would improve their experience? Storyboarding can sharpen and clarify these points.
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Invite your team members to collaborate on your new Storyboard template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.
Need to share your online Storyboard template with others? Miro has multiple exporting options, like saving to PDF.
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