Perceptual Map Template
Visually represent customers’ perceptions of your company, brand, product, or service.
About the perceptual map template
What is a perceptual map?
A perceptual map is a visual representation of customers’ or potential customers’ perceptions. Perceptual maps are used to assess organizations, brands, products, ideas, goods, or services.
Perceptual mapping is a powerful diagrammatic technique. To create a perceptual map, you must first draw two or more axes. The axes display your company’s product, brand, or service relative to your competition. Many marketers and product managers choose to use different size circles to represent sales volume or market share of competing products, though this is optional. You can then ask participants to rank competing products relative to each other along these axes. The resulting map gives you insight into how customers feel about competing products in a given market.
What can you use a perceptual map to assess?
You can use a perceptual map to assess a wide range of attributes such as price, performance, safety, and reliability. There are a variety of benefits to using a perceptual map.
Benefit 1 - Gain a better understanding of your product is positioned in a given market. If you’re operating in a dynamic, crowded market, it can be hard to know how your product measures up to the competition. If you’re operating in a small, new market, it can be equally difficult. Perceptual maps are vital for gaining insight into your relative strengths and weaknesses.
Benefit 2 - Discover how customers and potential customers perceive your brand. Many businesses ship goods or services without any view into why their customers bought them -- or why potential customers failed to do so. Perceptual mapping puts you in touch with your customers’ decision-making processes.
Benefit 3 - Assess your competition’s strengths and weaknesses. Since perceptual maps situate your business relative to your competition, it can help you figure out what your competitors are doing right and wrong.
Benefit 4 - Help your business understand gaps in the market. When your business is successful, it can be easy to keep shipping the same (or similar) products year after year without iterating. Perceptual maps help you explore the market and probe for unseen gaps, which might be ripe for exploitation.
Benefit 5 - Understand changes in customer behavior and purchasing decisions. Maybe your customers suddenly stopped buying a certain product, or maybe they started buying that product en masse. Either way, it’s crucial to understand why so you can make decisions going forward. A perceptual map gets at the heart of customer behavior.
Why use a perceptual map?
You can use a perceptual map to understand what your customers think about you and your competitors. This can help you track market trends, identify gaps in the market, and develop your branding and marketing strategies.
Get started with this template right now.
Working Backwards Template
Works best for:
Desk Research, Strategic Planning, Product Management
Find out how to use the Working Backwards template to plan, structure, and execute the launch of a new product. Using the template, you’ll figure out if the product is worth launching in the first place.
Executive Summary Template
Works best for:
Leadership, Project Management, Documentation
Pique their curiosity. Get them excited. Inspire them to keep reading, diving further into your proposal details. That’s what a good executive summary has the power to do—and why it’s a crucial opening statement for business plans, project plans, investment proposals, and more. Use this template to create an executive summary that starts building belief, by answering high-level questions that include: What is your project? What are the goals? How will you bring your skills and resources to the project? And who can expect to benefit?
Growth Experiments Template
Works best for:
Leadership, Desk Research, Strategic Planning
Many ambitious companies are eying the future and aiming to grow. But growth decisions can be leaps of faith that are risky and costly. That’s why growth experiments make so much sense. They offer a systematic six-step method that reveals which strategies are most effective, how they’ll affect your revenue, and how they compare to your past approaches. By helping you test out your strategies for scaling your business before you fully commit, growth experiments can save you serious time, resources, and money.
Empathy Map Template
Works best for:
Market Research, User Experience, Mapping
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.
Epic & Feature Roadmap Planning
Epic & Feature Roadmap Planning template facilitates the breakdown of large-scale initiatives into manageable features and tasks. It helps teams prioritize development efforts based on business impact and strategic objectives. By visualizing the relationship between epics and features, teams can effectively plan releases and ensure alignment with overall project goals and timelines.
PI Planning Template
Works best for:
PI Planning, Product Management
The Miro PI Planning Template streamlines the Program Increment planning process for Agile teams. It facilitates a collaborative environment, enabling teams to efficiently align on strategies, identify dependencies, and convert decisions into actionable tasks. With features like real-time collaboration, Jira integration, and a centralized workspace, the template supports teams in enhancing efficiency, engagement, and decision-making.