Competitive Analysis Template
Get a leading edge over the competition by using the competitor analysis template. Identify the other companies you're competing with and how your product or service compares.
Trusted by 65M+ users and leading companies
About the Competitive Analysis Template
The competitive analysis template is where you will analyze and evaluate the competitive landscape for products, services, and companies.
With a simple competitive analysis template, you will be able to answer these questions:
Who are the other companies you’re competing with?
How does your product or service compare?
What makes you stand out?
What are your competitors doing well that you can learn from?
The benefits of the competitive analysis template
When you use a competitive landscape template, you will gain knowledge that can inform your product, marketing, sales strategies, and potentially your business strategy for the future.
By conducting a competitor analysis, you can learn about the market, what’s working and not working for your customers or potential customers, and where there are areas of opportunity for your company.
When you use Miro’s competitive analysis template, you will be able to see everything in one shared space, where you can easily make notes, add stickies, and invite your team to collaborate in real-time or asynchronously.
How to use the competitive analysis template
There are many different competitive analysis examples, and you may want to perform one for each use case. For instance, you can do one for your digital marketing strategy, one for your website, and one for in-person events, to name just a few.
You may want to make adjustments to the competitive analysis template depending on the specific use case, but here are a few common elements you will have in all of them:
Step 1: Start by filling out your company information.
You may wish to include some high-level information about your company, such as your mission, values, value proposition, etc., as well as an overview of your main competitors.
The competitors you list here will often be your direct competitors who offer a comparable product or service.
Step 2: Describe your product/service information.
This can include various price points of your main offerings and your channels to acquire new customers. If you know this information about your competitors, you can list it here, too.
Step 3: Gather information about the market.
This may include your percentage of market share (and the respective percentages of the competitors you’ve listed), your competitors’ social media and web presence, and how your company is positioned in the market.
Step 4: Perform a SWOT analysis.
Determine your strengths, weaknesses, opportunities, and threats in comparison with the competitors you’ve identified.
Step 5: Define your competitive advantage.
With all the information you’ve gathered in the previous steps, you can now define your competitive advantage.
What areas separate you from the competition, and how can you continue to make the most of them?
Can I customize the template to include additional competitors or specific criteria?
The template can be tailored to your specific needs by allowing you to add more competitors or criteria relevant to your industry or market. This customization feature enables you to create a highly valuable competitor analysis report that is relevant to your business needs.
How frequently should I update the competitive analysis using this template?
To stay competitive in your industry, it is crucial to continuously monitor your competition. The competitive analysis process should be ongoing, and your template should be updated regularly to ensure you have the most accurate and up-to-date information. At a minimum, you should aim to update the competitive landscape template once a year, but it's important to also update it when there are any significant changes in your industry or market. By doing so, you can identify emerging trends or threats and make informed decisions to stay ahead of the competition.
Is there a recommended format for presenting the information within the template?
There is no specific format for presenting the information within the template. However, presenting the information clearly and concisely is always good practice, using headings and subheadings wherever necessary. Consider using bullet points or numbered lists to make the information more readable. Ultimately, the format you choose will depend on the type of information you're presenting and the intended audience.
Get started with this template right now.
Project Proposal Template
Works best for:
Project Management, Documentation, Project Planning
For any type of project, the Project Proposal template can be a crucial step toward clarifying the context, goals, and scope of a project to get stakeholder buy-in. A project proposal outlines what you want to accomplish, your goals, and how you plan to achieve them. Generally, a project proposal gives the reader some context on the project, explains why it is important, and lists the actions that you will take to complete it. Project proposals have myriad uses. Often, businesses use project proposals to get external buy-in from a donor or outside stakeholder. But many companies draw up project proposals for internal buy-in too.
Project Scope Template
Works best for:
Project Management, Decision Making, Project Planning
A project scope helps you plan and confirm your project’s goals, deliverables, features, functions, tasks, costs, and deadlines. A project manager and team should develop a project scope as early as possible, as it will directly influence both the schedule and cost of a project as it progresses. Though project scopes will vary depending on your team and objectives, they generally include goals, requirements, major deliverables, assumptions, and constraints. Aim to include the whole team when you create a project scope to ensure everyone is aligned on responsibilities and deadlines.
Product Backlog Template
Works best for:
Agile Methodology, Kanban Boards, Product Management
Development teams are often juggling many products at once. A product backlog is a project management tool that helps teams keep track of projects in flight as they build and iterate, so you can store everyone's ideas, plan epics, and prioritize tasks. The highest-priority tasks are at the top of the product backlog, so your team knows what to work on first. Product backlogs make it easier for teams to plan and allocate resources, but it also provides a single source of truth for everyone to know what development teams are working on.
Workflow Template
Works best for:
Project Management, Workflows
The digital world requires collaboration, and better collaboration leads to better results. A workflow is a project management tool that allows you to sketch out the various steps, resources, timeline and roles necessary to complete a project. It can be used on any multi-step project, whether it’s a business process or otherwise, and is ideal for plotting out the tangible actions you’ll need to take to achieve a goal and the order in which you need to complete those actions.
RAID Log Template
Works best for:
Agile Methodology, Project Management, Agile Workflows
Use the RAID Log template to better understand potential risks, assumptions, issues, and dependencies relating to an upcoming project. With this information, you can make effective contingency plans and prepare your resources accordingly. You’ll know what could go wrong throughout the project and how to fix the problem.
Visual Story Map Template
Works best for:
Marketing, Desk Research, Mapping
Some people like to think of a visual story map as a stylized to-do list, but it’s a lot more powerful than that. Visual story mapping allows your product management team to visualize multiple dimensions of information.