Visual Story Mapping Template

Use CAST methodology template to build stories that move mountains
Service and Product design
Create my Visual Story Map
A story map is a visual depiction of the settings or the sequence of major events and actions
of story characters. We added a template from the book called ‘Stories that move mountains’.
As a result of years of practice, study, and fine-tuning, the authors have invented the CAST method. This template includes four rows: Content, Audience, Story and Tell.

Content row. A lot of presentations have too much content that is not relevant to the decision or to the aim of the presentation. The content must lead the audience to understand why and what they must do.

Audience row. You need to understand your audience needs and motivation. What do they need to know? How can you motivate them to take the desired action?

Story row. When you are clear about the content and your audience, you can focus on the story structure. Using the format of a story, rather than simply adding text to your presentation, makes it easy for your audience to listen to you and become involved.

Tell row. Create the words and visuals to focus on the telling of the story. Work out how the story will be conveyed in different formats and test that it has the intended impact.

CAST is understandable for everyone, and breaks down the effort needed to produce a visual story into discrete steps that any professional can follow. Try it!
Tip: Use some pictures and videos for inspiration. Get back to the whole story and review it, when the map is finished.
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