Evaluate marketing activities in relation to reach, engagement, activation, and nurture.
About the REAN template
What is a REAN model?
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. It helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is infinitely flexible. It can be adapted to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.
What does REAN stand for?
REAN stands for: Reach, Engage, Activate, and Nurture. These cover each of the main stages a marketer’s audience goes through on their journey to becoming a customer.
How do you use REAN?
REAN is a flexible framework that can be applied to a range of problems, such as defining a digital strategy, outlining which metrics to measure, and deciding on team or project goals.
The 4 factors of the REAN model
1. Reach - Reach measures the effectiveness of the measures you use to attract people to your site. To increase reach, you often have to put an ad or marketing materials in front of your customers or potential customers. For that reason, many teams measure reach in terms of impression metrics, which count the number of times that a given ad or piece of content was viewed.
2. Engage - Engage helps you understand the ways in which customers or prospects are interacting with your brand. Marketing teams are particularly interested in Engage because it helps them create better content marketing strategies. If your goal is to generate website traffic, then you will probably measure Engage in terms of clocks. A high click through rate is a good indication that your customers and prospects find your ads and marketing strategy relevant.
3. Activate - Activate measures whether users are taking certain actions on your website, or following a certain path. Many teams choose to measure Activate through conversion metrics -- that is, when someone clicks on an ad and then takes an action that’s valuable to your business, such as starting a free trial of your service.
4. Nurture - Nurture captures whether you’re encouraging your visitors to return to your site and consume more of your content. Remarketing helps marketers keep customers and prospects in your funnel so they’re always coming back for more. By measuring Nurture, you can see whether your remarketing efforts are working.
Sticky notes are a popular feature of any virtual, hybrid, or in-person brainstorming session. Participants can use sticky notes to submit, sort, or vote for ideas -- and much more. Use the Stickies Packs template to customize groups of sticky notes for your participants. You can then break your participants into groups according to the color of their sticky notes, or categorize ideas based on color, and so on. The Stickies Packs template empowers you to create brainstorming sessions that fit your needs and align with your goals.
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Technology Product Canvas
Originally created by Prem Sundaram, the Technology Product Canvas allows product and engineering teams to achieve alignment about their shared roadmap. The canvas combines agile methodologies with UX principles to help validate product solutions. Each team states and visualizes both product and technology goals, then discusses each stage of the roadmap explicitly. This exercise ensures the teams are in sync and everyone leaves with clear expectations and direction. By going through the process of creating a Technology Product Canvas, you can start managing alignment between the teams -- in under an hour.
Features and capabilities — they make or break a product, which is why companies spend so much time and effort focusing on them. Sound like you? Try it with an Opportunity Canvas. This streamlined one-pager gives you and your team the power to improve your product by exploring the use cases, potential setbacks, strategies, challenges, and metrics. An Opportunity Canvas is ideal if you’ve already built a product, because you don’t need to consider the operational or revenue model.
Want to keep your company secure and performing soundly? You have to first know how you’ll be affected by outside elements and factors — especially those that are political, economic, social, technological, legal and environmental in nature. A PESTLE Analysis helps you identify them and prepare for them. With this easy-to-use template, you can conduct a PESTLE Analysis, then use the results to shape your strategic planning, budget allocation, marketing, product updates, and organizational change initiatives.
Sometimes called “Pirate Metrics” because of the name (go ahead, say it, it’s fun), AARRR is a valuable approach for startups to consider. That’s because AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue—five key types of user behavior that are highly measurable and drive growth. Ask and answer the right questions around each of these five factors, and you’ll be able to establish clear goals and identify the best steps to help reach them.