Evaluate marketing activities in relation to reach, engagement, activation, and nurture.
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The REAN template can help you evaluate marketing activities—whether you’re considering a strategy, approach to measurement, defining your goals, or activating new channels. By guiding you to consider four categories—Reach, Engage, Activate, and Nurture—this template will help you come up with a comprehensive strategy across all marketing disciplines.
About the REAN template
What does REAN stand for?
REAN stands for: Reach, Engage, Activate, and Nurture. These cover each of the main stages a marketer’s audience goes through on their journey to becoming a customer.
How do you use REAN?
REAN is a flexible framework that can be applied to a range of problems, such as defining a digital strategy, outlining which metrics to measure, and deciding on team or project goals.
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