creative-brief-previewcreative-brief-preview

Creative Brief Template

Define requirements, goals and resources for creative projects to promote alignment.

About the Creative Brief template

What is a creative brief?

Marketing and advertising campaigns are often massive, complex projects. There are a variety of stakeholders and moving parts, a budget that is stretched to its limit, and a complicated review process. If you succeed, you can win new customers and expand your business. If you don’t, you risk burning precious resources and undoing hard-won progress. With so much at stake, it’s important to get it right on the first try. That’s where the creative brief comes in.

A creative brief is the foundation of any marketing or advertising campaign. Whenever someone requests a creative project, it’s important to include a creative brief that establishes guidelines for the project. A creative brief is the first step in the process of building websites, videos, ads, banners, and much more.

Most creative briefs are a maximum of two pages long. They are designed to outline the objective of the project, establish direction, define the audience, and nail down the message. It states the communication strategy for the duration of the project, timeline, budget, and scope.

When do you use a creative brief?

A creative brief is generally prepared before kicking off a project to ensure that all stakeholders are aligned and the creative person (designer, writer, videographer, etc.) has all the information they need before they begin working.

Who should use a creative brief?

Creative briefs are often used in design and advertising agencies, but they can also be used by marketing departments, executives, or any other group that is requesting creative work. Freelancers may also ask their clients to prepare a creative brief to streamline their collaboration.

What are the benefits of a creative brief?

1 - Clarify your goal and objectives. The brief ensures that everyone is aligned on what you are trying to accomplish. This increases efficiency and reduces the need for redundant meetings.

2- Articulate facts and assumptions. Build a foundation for your project so your design team is on the same page as your marketing team.

3 - Allow space for all stakeholders to provide input.

4 - Provide metrics for success and criteria for evaluation. Your marketing and design teams can refer to the brief throughout the project lifecycle to ensure they’re on track to achieve their goals.

5 - Increase ownership and accountability.

6 - Allow the design team to uncover insights about the brand. The brief is an excellent way for the design team to get better acquainted with your company, brand voice, marketing style, and aesthetic. It creates opportunities for key conversations early in the project, saving you time and money down the line.

7 - Help avoid scope creep.

8 - Keep all members of the team informed. The brief should lay out the budget, timeline, and preferred communication style so everyone stays aligned.

Creative Brief Template

Get started with this template right now. It’s free

Related Templates
use-case-diagram-thumb-webuse-case-diagram-thumb-web
PreviewMore info

Use Case Diagram

A use case diagram is a visual tool that helps you analyze the relationships between personas and use cases. Use case diagrams typically depict the expected behavior of the system: what will happen and when. A use case diagram is helpful because it allows you to design a system from the perspective of the end user. It’s a valuable tool for communicating your desired system behavior in the language of the user, by specifying all externally visible system behavior.

Use Case Diagram
Agile Board ThumbnailAgile Board Thumbnail
PreviewMore info

Agile Board

Part of the popular Agile framework, an Agile Board is a visual display that allows you to sync on tasks throughout a production cycle. The Agile Board is typically used in the context of Agile development methods like Kanban and Scrum, but anyone can adopt the tool. Used by software developers and project managers, the Agile Board helps manage workload in a flexible, transparent and iterative way. The Agile template provides an easy way to get started with a premade layout of sticky notes customizable for your tasks and team.

Agile Board
product-backlog-thumb-webproduct-backlog-thumb-web
PreviewMore info

Product Backlog

Development teams are often juggling many products at once. A product backlog is a project management tool that helps teams keep track of projects in flight as they build and iterate, so you can store everyone's ideas, plan epics, and prioritize tasks. The highest-priority tasks are at the top of the product backlog, so your team knows what to work on first. Product backlogs make it easier for teams to plan and allocate resources, but it also provides a single source of truth for everyone to know what development teams are working on.

Product Backlog
sipoc-thumb-websipoc-thumb-web
PreviewMore info

SIPOC

A SIPOC diagram maps a process at a high level by identifying the potential gaps between suppliers and input specifications and between customers and output specifications, and thereby defines the scope of process improvement activities. The acronym SIPOC stands for Suppliers (sources), Input, Process, Output, and Customers. SIPOC identifies feedback and feed-forward loops between customers, suppliers, and the processes, and jump-starts the team to think in terms of cause and effect. Use this visual tool to document the working process from beginning to end.

SIPOC
Weekly Planner ThumbnailWeekly Planner Thumbnail
PreviewMore info

Weekly Planner

In our hectic world, it can be hard to plan out a schedule and stick to it. Whether you’re rigorous about scheduling or you struggle to keep your calendar updated, you’ll benefit from a weekly planner. A weekly planner is a schedule of your plans and activities over a week. It enables you to manage your time, track tasks, and organize your team by day. Unlike most paper planners, which are not personalizable, you can change up this weekly planner to create an agenda that fits your needs.

Weekly Planner
Customer Problem Statement ThumbnailCustomer Problem Statement Thumbnail
PreviewMore info

Customer Problem Statement

A company of any size or kind needs to be able to make its case—by clearly articulating how its product will meet customers’ needs. A customer problem statement will help make that case a compelling one. How? You’ll dive into your customers’ thoughts and feelings, which ups your odds of creating something they will find valuable. And a problem statement does more than deliver big for your customers—it helps your teams align around a common, clearly defined goal, and feel invested in achieving it.

Customer Problem Statement