Creative brief

Define requirements, goals and resources for creative projects to promote alignment.

Easy to use

Easy to use

Save time by using our pre-made creative brief template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new creative brief template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your creative brief template with others? Miro has multiple exporting options, like saving to PDF.

A creative brief provides the relevant information for any sort of creative project, including the target audience, goals, timeline, budget, and guidelines or specifications of the project itself. The goal of this document is to anticipate any questions the creator might have about the project and confirm that everyone agrees on the scope and purpose before the creative work begins.

About the creative brief template

When do you use a creative brief?

A creative brief is generally prepared before kicking off a project to ensure that all stakeholders are aligned and the creative person (designer, writer, videographer, etc.) has all the information they need before they begin working.

Who should use a creative brief?

Creative briefs are often used in design and advertising agencies, but they can also be used by marketing departments, executives, or any other group that is requesting creative work. Freelancers may also ask their clients to prepare a creative brief to streamline their collaboration.

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