Define requirements, goals and resources for creative projects to promote alignment.
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A creative brief provides the relevant information for any sort of creative project, including the target audience, goals, timeline, budget, and guidelines or specifications of the project itself. The goal of this document is to anticipate any questions the creator might have about the project and confirm that everyone agrees on the scope and purpose before the creative work begins.
About the creative brief template
When do you use a creative brief?
A creative brief is generally prepared before kicking off a project to ensure that all stakeholders are aligned and the creative person (designer, writer, videographer, etc.) has all the information they need before they begin working.
Who should use a creative brief?
Creative briefs are often used in design and advertising agencies, but they can also be used by marketing departments, executives, or any other group that is requesting creative work. Freelancers may also ask their clients to prepare a creative brief to streamline their collaboration.