Kano Model template
Assess how customers feel across two dimensions: satisfaction and functionality.
The Kano model helps you assess features across two dimensions: satisfaction and functionality. Satisfaction can range from total satisfaction (also called delight or excitement) to total dissatisfaction or frustration. Functionality ranges from none to best.
About the Kano Model template
How does the Kano model work?
The Kano model uses two axes: satisfaction and functionality. The axes create a quadrant with four values: attractive, performance, indifferent, and must-be. Teams can use this model to understand, prioritize, and integrate the main categories of customer requirements into the products they develop. When teams understand which requirements are most valuable to customers, they can plan and use resources wisely.
Who should use the Kano model?
The Kano model is generally used by product managers and UX designers to determine which features lead to more satisfied customers and guide their decision-making. User researchers may also find the Kano model helpful when planning out areas of focus and questions to ask customers.
Easy to use
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