Kano Model Template
Map which product attributes which are perceived to be important to customers.
About the Kano model template
What is the Kano model?
The Kano model is a method for prioritizing features on a product roadmap. Prioritization is assigned based on the likelihood that a given feature will satisfy your customers. Product teams can use the Kano model to weigh a high-satisfaction feature against the costs of implementation, making it easier to decide whether they should add this feature to the roadmap. Many product managers prioritize features by grouping them into categories based on whether they are likely to disappoint, satisfy, or delight customers.
The Kano model is generally used by product managers and UX designers to determine which features lead to more satisfied customers and guide their decision-making. User researchers may also find the Kano model helpful when planning out areas of focus and questions to ask customers.
How does the Kano model work?
The Kano model uses two axes: satisfaction and functionality. The axes create a quadrant with four values: attractive, performance, indifferent, and must-be. Teams can use this model to understand, prioritize, and integrate the main categories of customer requirements into the products they develop. When teams understand which requirements are most valuable to customers, they can plan and use resources wisely.
What are the four categories in the Kano model?
The Kano model classifies features into four categories based on how customers might react to them.
Performance: These features directly impact whether the product is good at performing its intended function. Put another way: the more of this feature you receive, the greater your satisfaction will be. Gas mileage is the most common example. When you’re buying a car, you treat gas mileage as a Performance attribute.
Must-be: Customers expect these features. If your product doesn’t have one, then your customers will consider your project bad or incomplete. For example, you expect your car to have brakes. If it doesn’t have brakes, you’re not buying it.
Attractive: Although these features aren’t strictly necessary, they cause a positive reaction. A leather interior doesn’t make a car work any better, but it’s nice to have and increases the value of the car.
Indifferent: The presence or absence of this feature does not impact you in any way. Organizations typically avoid working on features that fall into this category because they are a waste of resources.
Create your own
Now that you know how to create your own Kano model, get started with this free template. It’s easy to create and share it with your teammates.
The BPMN template helps you track and get an overview of your business processes. It’s a great way to identify any bottlenecks and make your operations more efficient. The BPMN methodology became a universal language when managing business processes, and multiple industries use it as a management tool. Project managers, business analysts, and IT administrators use the BPMN process flow diagram to manage projects, visually communicate the process flows, and keep track of process constraints. Try it for yourself and see improvements in your organization’s agility.
So you just completed a sprint. Teams busted their humps and emotions ran high. Now take a clear-eyed look back and grade the sprint honestly—what worked, what didn’t, and what can be improved. This approach (4Ls stand for liked, learned, lacked, and longed for) is an invaluable way to remove the emotion and look at the process critically. That’s how you can build trust, improve morale, and increase engagement—as well as make adjustments to be more productive and successful in the future.
Business Model Canvas
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
A status report provides a snapshot of how something is going at a given time. You can provide a status report for a project, a team, or a situation, as long as it emphasizes and maps out a project’s chain of events. If you’re a project manager, you can use this report to keep historical records of project timelines. Ideally, any project stakeholder should be able to look at a status report and answer the question, “Where are we, and how did we get here?” Use this template as a starting point to summarize how something is progressing against a projected plan or outcome.
For any type of project, the Project Proposal template can be a crucial step toward clarifying the context, goals, and scope of a project to get stakeholder buy-in. A project proposal outlines what you want to accomplish, your goals, and how you plan to achieve them. Generally, a project proposal gives the reader some context on the project, explains why it is important, and lists the actions that you will take to complete it. Project proposals have myriad uses. Often, businesses use project proposals to get external buy-in from a donor or outside stakeholder. But many companies draw up project proposals for internal buy-in too.