Kano Model template

Assess how customers feel across two dimensions: satisfaction and functionality.

Easy to use

Easy to use

Save time by using our pre-made Kano model template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new Kano model template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your Kano model template with others? Miro has multiple exporting options, like saving to PDF.

The Kano model helps you assess features across two dimensions: satisfaction and functionality. Satisfaction can range from total satisfaction (also called delight or excitement) to total dissatisfaction or frustration. Functionality ranges from none to best.

About the Kano Model template

How does the Kano model work?

The Kano model uses two axes: satisfaction and functionality. The axes create a quadrant with four values: attractive, performance, indifferent, and must-be. Teams can use this model to understand, prioritize, and integrate the main categories of customer requirements into the products they develop. When teams understand which requirements are most valuable to customers, they can plan and use resources wisely.

Who should use the Kano model?

The Kano model is generally used by product managers and UX designers to determine which features lead to more satisfied customers and guide their decision-making. User researchers may also find the Kano model helpful when planning out areas of focus and questions to ask customers.

Miro
Open in app