product-market-fit-canvas-web

Product/Market Fit Canvas Template

Check your Product/Market Fit to identify how your product matches its user and market needs. This Canvas Fit can take something from a raw idea and turn it into a business opportunity.

About the Product/Market Fit Template

Use the Product/Market Fit Survey Template to identify market demand and make sure that your product offering meets customer needs. Find out more about your future customers, what they want, and how you can help them overcome their challenges.  

How would you describe product/market fit? 

Product/market fit measures how well a product matches the market and the user’s need for that product. This combined metric looks at how customers use a product and how this fits with overall market demand. 

A product/market fit analysis forces you to put the customer at the heart of your product design and innovation. You look at everything from their perspective, including your product features, usability, pricing, and more. As a result, you’ll create something that’s more likely to achieve product/market fit. 

When to use the product/market fit survey

You can use the product/market fit canvas at various stages of your company’s growth. Let’s take a look at some examples. 

  • To identify your target audience. If you want to know who you should target with your new or existing product, a product/market fit survey is a good idea. Using this framework, you’ll be able to identify where your product fits in the market and the types of people who will want to buy it. 

  • To define your minimum viable product (MVP).Using the product/market fit framework, you can identify your minimum viable product. This is a version of a product with just enough features to be usable by early customers. It’s a chance for you to get feedback for future product development, which helps product designers refine product features and saves them time in the long run. 

  • To create a better product or service. The goal of any product/market analysis is to create a better product or service for your customers. This model helps guide this process, allowing you to identify the best features and pricing within the competitive landscape. 

How to use the Product/Market Fit Survey Template 

Miro’s digital workspace is perfect for brainstorming ideas, collaborating with your team, and storing all your notes. When you’re ready to start your product/market fit analysis, follow these steps. 

Step 1: Start by selecting this template. It’s free and easy to use, so you can start creating your analysis as soon as you sign up.

Step 2: Add the customer and product information. Use sticky notes to add relevant information to the template. The template itself has two columns — customer and product. For the customer column, add their pain points, information about their user experience, and anything else relevant to who they are and what they want. For the product column, outline your key features, metrics, and any other information that relates to product design. 

Step 3: Collaborate with your team. With your key information in the template, you can now share it with your product team. This is a chance to collaborate with your colleagues to make sure your analysis is heading in the right direction. You might consider running a brainstorming session to work through any new ideas that arise. 

Step 4: Make any changes. You might need to make changes to your template after your collaborative session. Fortunately, it’s easy to make changes with Miro. Our template is cloud-based, so you can easily change the content and structure. When the changes have been made, everyone that has access to the template will instantly be able to see it. 

Step 5: Plan your product launch (if you’ve found a viable product). If your analysis shows that you’re heading in the right direction with your new or updated product, it’s time to think about how you can bring it to market. A product roadmap or a go-to-market strategy are great ways to tackle this. 

Product/Market Fit Canvas Template

Get started with this template right now.

Related Templates
Project Planning Thumbnail
Preview

Project Planning Template

Works best for:

Project Management, Project Planning

A project plan is a single source of truth that helps teams visualize and reach project milestones. Project plans are most useful when you outline the project’s “what” and “why” to anyone who needs to give you project buy-in. Use a project plan to proactively discuss team needs; expectations; and baselines for timeline, budget, and scope. The plan will also help you clarify available resources before you kick off a project, as well as expected deliverables at the end of the project.

Project Planning Template
voice-of-the-customer-thumb-web
Preview

Voice of the Customer Template

Works best for:

Marketing, Desk Research, User Experience

Identifying the voice of the customer is a crucial part of any customer experience strategy. Your Voice of Customer is simply a framework for understanding your customers’ needs, wants, preferences, and expectations as they interact with your brand. Evaluating your Voice of Customer allows you to dive into what your customers are thinking, feeling, and saying about your products and services, so you can build a better customer journey. Use the Voice of Customer template to record answers to key questions about your customer, including: What are they saying about our product? What do they need? How can we fulfill that need? And who is this persona?

Voice of the Customer Template
Stakeholder Analysis Thumbnail
Preview

Stakeholder Analysis Template

Works best for:

Project Management, Strategic Planning, Project Planning

Managing stakeholders is integral to completing a project on time and meeting expectations, so here’s how to use a stakeholder analysis to help. A stakeholder analysis empowers you to meet expectations and complete projects on time by identifying individuals, groups, and organizations with a vested interest in a program or process. In a typical stakeholder analysis, you’ll prioritize stakeholders based on their influence on a project and seek to understand how best to interface with them throughout the course of the project.

Stakeholder Analysis Template
Disney Creative Strategy Thumbnail
Preview

Disney Creative Strategy Template

Works best for:

Business Management, Ideation, Brainstorming

Know who knew a little something about coming up with ideas that set imaginations alight? Walt Disney. And he inspired the Disney Creative Strategy, an approach that establishes three types of thinkers—dreamers, realists, and critics—and gives each the space to do clear thinking. Your team will go through an engaging exercise of adopting the three mindsets, where they’ll focus on a specific aspect of the idea. The Disney Creative Strategy has a way of yielding brilliant ideas and great products. That’s why it’s used successfully by organizations of all kinds and sizes.

Disney Creative Strategy Template
Jobs to be Done Thumbnail
Preview

Jobs to be Done template

Works best for:

Ideation, Design Thinking, Brainstorming

It’s all about a job done right — customers “hire” a product or service to do a “job,” and if it's not done right, the customer will find someone to do it better. Built on that simple premise, the Jobs To Be Done (JTBD) framework helps entrepreneurs, start-ups, and business managers define who their customer is and see unmet needs in the market. A standard job story lets you see things from your customers’ perspective by telling their story with a “When I…I Want To…So That I …” story structure.

Jobs to be Done template
ansoff-matrix-thumb-web
Preview

Ansoff Matrix Template

Works best for:

Leadership, Operations, Strategic Planning

Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.

Ansoff Matrix Template