Go to Market StrategyGo to Market Strategy

Go-to-market Strategy Template

Outline how your company will bring a product to market.

About the Go-to-Market (GTM) Strategy template

When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your Go-to-Market Strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy. 

What is a go-to-market strategy template?

A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company, but it generally includes a business plan detailing the target audience, marketing plan, and sales strategy. 

Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.

What should you include in your go-to-market strategy template?

Your go-to-market strategy template should contain relevant information about your target audience, marketing plan, and sales strategy. This can include elements such as guides to the buying center and user personas, values, the buyer’s journey, the sales funnel, and your approach to demand generation. 

While each GTM strategy template is different, they generally aim to answer the following questions.

1. What are your buyer personas?

2. What is your value matrix and how does it impact your messaging?

3. What does your buyer’s journey look like?

4. What is your sales strategy?

5. How can you generate demand?

6. How can you create content that supports demand generation?

7. How can you optimize your growth using key performance indicators and other metrics?

8. What is your value proposition for your new product?

9. Is your target market a market you’re already in, or a new market?

10. What is your action plan for executing your go-to-market plan roadmap?

Why is it so important to have a go-to-market strategy in place?

An effective go-to-market strategy is important for any startup. Startups grow fast, so you have to make split-second decisions that can have long-lasting impacts. When resources are tight, your teams can’t afford to be out of sync. If one team is working from a different playbook than the others, you risk burning precious time and resources.

A go-to-market strategy template helps you align your teams so that everyone across sales, marketing, product, and engineering is working toward the same goals.

How do you use the go-to-market strategy template?

Start with our pre-made GTM strategy template, making any changes you’d like to suit your particular needs. Then, follow the steps below to work on your GTM strategy framework in Miro: 

  • Invite team members to join your board and collaborate. 

  • Use the @mention or video chat if you need to get input from others. 

  • You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place. 

  • You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.

FAQs about the go-to-market template

How do you write a go-to-market plan?

A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If using a GTM strategy template, you’re able to easily visualize the key components of your strategy. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.

What is a GTM strategy?

A GTM strategy, also known as a go-to-market plan, is a strategic roadmap for bringing a new product to market. This involves deep market analysis, understanding your buyer personas, understanding the business case for your product, what is your competitive advantage, and what your pricing strategy will be. Effective GTM strategies identify the pain points you're solving, and develop executable product roadmaps to reach your strategic objectives.

What are the elements of a go-to-market strategy?

The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM strategy template or adapt and adjust it according to your organization’s needs or client’s requirements.

Go-to-market Strategy Template

Get started with this template right now. It’s free

Related Templates
idea-funnel-backlog-thumb-webidea-funnel-backlog-thumb-web
PreviewMore info

Idea Funnel Backlog

An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.

Idea Funnel Backlog
Design Brief ThumbnailDesign Brief Thumbnail
PreviewMore info

Design Brief

For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.

Design Brief
Visual Story Map ThumbnailVisual Story Map Thumbnail
PreviewMore info

Visual Story Map

Some people like to think of a visual story map as a stylized to-do list, but it’s a lot more powerful than that. Visual story mapping allows your product management team to visualize multiple dimensions of information. In doing so, you can identify how these parts will come together to create a successful whole. Use the visual story map template to make sure your product managers are aligned and to create a single source of truth about your projects.

Visual Story Map
Action Plan ThumbnailAction Plan Thumbnail
PreviewMore info

Action Plan

Why create an action plan? Long-term business strategies and goals are only good if you can make them a reality—by accomplishing every small task along the way. An action plan lists those tasks and lays them out in clear detail. It helps you keep everything in order, make sure nothing is missed, and get stakeholders on the same page to complete a project quickly and effectively. This template will help you write an action plan that’s SMART: Specific, Measurable, Actionable, Realistic, and Time-bound.

Action Plan
Kanban ThumbnailKanban Thumbnail
PreviewMore info

Kanban Framework

Optimized processes, improved flow, and increased value for your customers — that’s what the Kanban method can help you achieve. Based on a set of lean principles and practices (and created in the 1950s by a Toyota Automotive employee), Kanban helps your team reduce waste, address numerous other issues, and collaborate on fixing them together. You can use our simple Kanban template to both closely monitor the progress of all work and to display work to yourself and cross-functional partners, so that the behind-the-scenes nature of software is revealed.

Kanban Framework
Impact Effort Matrix ThumbnailImpact Effort Matrix Thumbnail
PreviewMore info

Impact/Effort Matrix

Growing organizations have countless to-do’s and only so many hours in a day (or weeks before a big launch) to get them done. That’s where an impact effort matrix comes in. It gives you a quick visual guide to help prioritize your tasks and know exactly what’s worth doing. Using our template, you can create a matrix that organizes your activities into four main categories: quick wins that are low effort, effort-intensive projects that provide long-term returns, fill-ins that are low effort but low value, and time-wasters.

Impact/Effort Matrix