Go-to-Market GTM Template | Miro
Strategically outline how your company will bring a product to market with a Go-to-Market Strategy Template. Align teams and company goals in one shared space.
About the Go-to-Market (GTM) Strategy Template
When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your go-to-market strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy.
What is a go-to-market strategy template?
A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company but generally includes a business plan detailing the target audience, marketing plan, and sales strategy.
Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.
How to use the go-to-market strategy template
Start with our pre-made GTM strategy template, making any changes you’d like to suit your needs. Then, follow the steps below to work on your go-to-market strategy framework in Miro:
A good starting point is to answer the questions in the respective sections:
Preparation: What’s the goal of your strategy? Discovery: What are the potential markets? Determination: Where should you compete? Design: What is the best Go-to-Market? Recommendation: How will you determine success?
Then, follow the steps below to work on your go-to-market strategy framework together with your team:
Invite team members to join your board and collaborate.
Use the @mention or video chat if you need input from others.
You can upload other file types, such as documents, photos, videos, and PDFs, to store all the relevant information in one place.
You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.
When to use a go-to-market strategy template
A GTM template is needed when you launch a new product or service in an existing market or launch a new product or service in an entirely new market.
A go-to-market strategy ensures you target the correct audience with the right positioning. The goal of the GTM strategy is to have an action plan to ensure that potential customers understand the value-added value of your product or service.
To ensure the success of your launch, you need to do the upfront research and strategic planning. This is crucial for startups with limited resources and established companies that operate in a competitive environment. A go-to-market template is meant to help you achieve a competitive advantage.
Discover more marketing strategy templates to jumstart your success!
How do you write a go-to-market plan?
A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If you use a Go to Market Strategy template, you can visualize your strategy’s key components easily. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.
What are the elements of a Go-to-Market strategy?
The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM template or adapt and adjust it according to your organization’s needs or client’s requirements.
Is it possible to personalize a go-to-market strategy template to suit the needs of my product or service?
Yes, many go-to-market strategy templates are customizable, allowing you to tailor them to your product or service's specific characteristics and requirements. In Miro, you can add or remove sections of the template, tailoring to your specific needs.
How can I ensure that a GTM strategy remains relevant and effective?
Regularly reviewing and updating the GTM strategy is key to adapting to changing market conditions, competition, and customer preferences. Flexibility is crucial in remaining relevant and effective.
Can I work with others while using a GTM strategy template?
Yes, collaboration is often encouraged, particularly when developing a go-to-market strategy. Input from various team members, including marketing, sales, and product development, can contribute to a more comprehensive and effective strategy.
Get started with this template right now.
Product Roadmap Template
Works best for:
Product Management, Roadmaps
Product roadmaps help communicate the vision and progress of what’s coming next for your product. It’s an important asset for aligning teams and valuable stakeholders – including executives, engineering, marketing, customer success, and sales – around your strategy and priorities. Product roadmapping can inform future project management, describe new features and product goals, and spell out the lifecycle of a new product. While product roadmaps are customizable, most contain information about the products you’re building, when you’re building them, and the people involved at each stage.
Product Positioning Template
Works best for:
Marketing, Product Management, Desk Research
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Meeting Organizer Template
Works best for:
Meetings, Workshops, Project Planning
When it comes to ideas generated during a meeting, you want quantity AND quality. So why choose? Our meeting organizer template will maximize your meeting’s chances of yielding lots of great ideas. It will give you a simple, efficient way to design any activity (including meetings and daily planning) and make sure remote teammates know just what the meeting aims to accomplish. And you can give your meeting organizer power by connecting Miro to your favorite apps and services: Atlassian’s JIRA, Google Drive, Slack, Trello, DropBox and OneDrive.
Outcome Mapping Template
Works best for:
Diagrams, Mapping, Project Management
Use Miro’s outcome mapping template to improve your operational efficiency. Outcome mapping will help you visualize all the possible strategic outcomes for your upcoming project, allowing you to see into the black box to identify any potential challenges along the way.
Product Development Gantt Chart
Works best for:
Gantt Chart, Planning
Developing a new product involves many steps and stakeholders. The Product Development Gantt Chart template helps you manage this complex process efficiently. Use it to outline each phase of development, set timelines, and assign responsibilities. Track progress and make adjustments as needed to stay on schedule. This template provides a clear visual representation, coordinating tasks for a successful product launch.
Monthly Schedule Template
Works best for:
Planning, Project Management
The Monthly Schedule Template is a flexible tool for long-term planning. It allows you to organize events, projects, and personal activities. You can easily adjust to accommodate changing priorities, unforeseen events, or long-term goals. This ensures sustained productivity and goal achievement.