Go to Market StrategyGo to Market Strategy

Go-to-market Strategy Template

Outline how your company will bring a product to market.

About the Go-to-Market (GTM) Strategy template

When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your Go-to-Market Strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy. 

What is a go-to-market strategy template?

A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company, but it generally includes a business plan detailing the target audience, marketing plan, and sales strategy. 

Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.

What should you include in your go-to-market strategy template?

Your go-to-market strategy template should contain relevant information about your target audience, marketing plan, and sales strategy. This can include elements such as guides to the buying center and user personas, values, the buyer’s journey, the sales funnel, and your approach to demand generation. 

While each GTM strategy template is different, they generally aim to answer the following questions.

1. What are your buyer personas?

2. What is your value matrix and how does it impact your messaging?

3. What does your buyer’s journey look like?

4. What is your sales strategy?

5. How can you generate demand?

6. How can you create content that supports demand generation?

7. How can you optimize your growth using key performance indicators and other metrics?

8. What is your value proposition for your new product?

9. Is your target market a market you’re already in, or a new market?

10. What is your action plan for executing your go-to-market plan roadmap?

Why is it so important to have a go-to-market strategy in place?

An effective go-to-market strategy is important for any startup. Startups grow fast, so you have to make split-second decisions that can have long-lasting impacts. When resources are tight, your teams can’t afford to be out of sync. If one team is working from a different playbook than the others, you risk burning precious time and resources.

A go-to-market strategy template helps you align your teams so that everyone across sales, marketing, product, and engineering is working toward the same goals.

How do you use the go-to-market strategy template?

Start with our pre-made GTM strategy template, making any changes you’d like to suit your particular needs. Then, follow the steps below to work on your GTM strategy framework in Miro: 

  • Invite team members to join your board and collaborate. 

  • Use the @mention or video chat if you need to get input from others. 

  • You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place. 

  • You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.

FAQs about the go-to-market template

How do you write a go-to-market plan?

A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If using a GTM strategy template, you’re able to easily visualize the key components of your strategy. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.

What is a GTM strategy?

A GTM strategy, also known as a go-to-market plan, is a strategic roadmap for bringing a new product to market. This involves deep market analysis, understanding your buyer personas, understanding the business case for your product, what is your competitive advantage, and what your pricing strategy will be. Effective GTM strategies identify the pain points you're solving, and develop executable product roadmaps to reach your strategic objectives.

What are the elements of a go-to-market strategy?

The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM strategy template or adapt and adjust it according to your organization’s needs or client’s requirements.

Go-to-market Strategy Template

Get started with this template right now. It’s free

Related Templates
Annual Calendar ThumbnailAnnual Calendar Thumbnail
Preview

Annual Calendar (2021)

Plenty of calendars help you focus on the day-to-day deadlines. With this one, it’s all about the big picture. Borrowing from the grid structure of 12-month wall calendars, this template shows you your projects, commitments, and goals one full year at a time. So you and your team can prepare to hunker down during busy periods, move things around as needed, and celebrate your progress. And getting started is so easy—just name your calendar’s color-coded streams and drag stickies onto the start date.

Annual Calendar (2021)
UML Diagram ThumbnailUML Diagram Thumbnail
Preview

UML Diagram

Originally used as a modeling language in software engineering, UML has become a popular approach to application structures and documenting software. UML stands for Unified Modeling Language, and you can use it to model business processes and workflows. Like flowcharts, UML diagrams can provide your organization with a standardized method of mapping out step-by-step processes. They allow your team to easily view the relationships between systems and tasks. UML diagrams are an effective tool that can help you bring new employees up to speed, create documentation, organize your workplace and team, and streamline your projects.

UML Diagram
Sitemap ThumbnailSitemap Thumbnail
Preview

Sitemap

Building a website is a complex task. Numerous stakeholders come together to create pages, write content, design elements, and build a website architecture that serves a target audience. A sitemap is an effective tool for simplifying the website design process. It allows you to take stock of the content and design elements you plan to include on your site. By visualizing your site, you can structure and build each component in a way that makes sense for your audience.

Sitemap
feature-planning-thumb-webfeature-planning-thumb-web
Preview

Feature Planning

Features are what make a product or service fun, but adding new ones is no walk in the park. It takes many steps—ideating, designing, refining, building, testing, launching, and promoting—and just as many stakeholders. Feature Planning lets you put a smooth, sturdy process in place, so you can add a feature successfully, and spend less time and resources doing it. That makes our Feature Planning Template a smart starting point for anyone looking to add new product features, especially members of product, engineering, marketing, and sales teams.

Feature Planning
Buyer Persona ThumbnailBuyer Persona Thumbnail
Preview

Buyer Persona

You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.

Buyer Persona
Competitive Analysis ThumbnailCompetitive Analysis Thumbnail
Preview

Competitive Analysis

Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.

Competitive Analysis