Go-to-market Strategy Template
Outline how your company will bring a product to market.
About the Go-to-Market (GTM) Strategy template
When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your Go-to-Market Strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy.
What is a go-to-market strategy template?
A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company, but it generally includes a business plan detailing the target audience, marketing plan, and sales strategy.
Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.
What should you include in your go-to-market strategy template?
Your go-to-market strategy template should contain relevant information about your target audience, marketing plan, and sales strategy. This can include elements such as guides to the buying center and user personas, values, the buyer’s journey, the sales funnel, and your approach to demand generation.
While each GTM strategy template is different, they generally aim to answer the following questions.
1. What are your buyer personas?
2. What is your value matrix and how does it impact your messaging?
3. What does your buyer’s journey look like?
4. What is your sales strategy?
5. How can you generate demand?
6. How can you create content that supports demand generation?
7. How can you optimize your growth using key performance indicators and other metrics?
8. What is your value proposition for your new product?
9. Is your target market a market you’re already in, or a new market?
10. What is your action plan for executing your go-to-market plan roadmap?
Why is it so important to have a go-to-market strategy in place?
An effective go-to-market strategy is important for any startup. Startups grow fast, so you have to make split-second decisions that can have long-lasting impacts. When resources are tight, your teams can’t afford to be out of sync. If one team is working from a different playbook than the others, you risk burning precious time and resources.
A go-to-market strategy template helps you align your teams so that everyone across sales, marketing, product, and engineering is working toward the same goals.
How do you use the go-to-market strategy template?
Start with our pre-made GTM strategy template, making any changes you’d like to suit your particular needs. Then, follow the steps below to work on your GTM strategy framework in Miro:
Invite team members to join your board and collaborate.
Use the @mention or video chat if you need to get input from others.
You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place.
You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.
How do you write a go-to-market plan?
A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If using a GTM strategy template, you’re able to easily visualize the key components of your strategy. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.
What is a GTM strategy?
A GTM strategy, also known as a go-to-market plan, is a strategic roadmap for bringing a new product to market. This involves deep market analysis, understanding your buyer personas, understanding the business case for your product, what is your competitive advantage, and what your pricing strategy will be. Effective GTM strategies identify the pain points you're solving, and develop executable product roadmaps to reach your strategic objectives.
What are the elements of a go-to-market strategy?
The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM strategy template or adapt and adjust it according to your organization’s needs or client’s requirements.
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Bang for the Buck
The name pretty much says it—this Agile framework is all about helping you maximize efficiency by powering collaboration between product managers and dev teams. Together you can go over each to-do on the project agenda and evaluate them in terms of costs and benefits. That way you can prioritize tasks based on how much bang for your buck they deliver. This template is great for teams and organizations that want to make a strategic plan to tackle an upcoming sprint.
Idea Funnel Backlog
An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.
To-do lists are simple, yet effective tools that can break down large tasks into smaller, concrete steps. They can range from individual daily tasks to broader group goals. You can make a to-do list for any project or deliverable that your team is responsible for. Breaking down tasks into concrete steps helps your team reach your goals with ease. With the To-Do List template, you can customize your to-do list to include photos, images, videos, color-coding, and documents.
Simplicity, clarity, and power — that’s what make Gantt charts such a popular choice for organizing and displaying a project plan. Built upon a horizontal bar that represents the project progress over time, these charts break down projects by task, allowing the whole team to see the task status, who it’s assigned to, and how long it will take to complete. Gantt charts are also easily shareable among team members and stakeholders, making them great tools for collaboration.
A SIPOC diagram maps a process at a high level by identifying the potential gaps between suppliers and input specifications and between customers and output specifications, and thereby defines the scope of process improvement activities. The acronym SIPOC stands for Suppliers (sources), Input, Process, Output, and Customers. SIPOC identifies feedback and feed-forward loops between customers, suppliers, and the processes, and jump-starts the team to think in terms of cause and effect. Use this visual tool to document the working process from beginning to end.