Go to Market Strategy

Go-to-Market Strategy Template

Strategically outline how your company will bring a product to market with a Go-to-Market Strategy Template. Align teams and company goals in one shared space.

About the Go-to-Market (GTM) Strategy template

When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your Go-to-Market Plan template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy. 

What is a Go-to-Market Strategy template?

A Go-to-Market template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company, but it generally includes a business plan detailing the target audience, marketing plan, and sales strategy. 

Every product and market presents different challenges and opportunities, so it’s important to map out your Go-to-Market strategy thoroughly for each.

When do you need a Go-to-Market Strategy?

A Go-to-Market Strategy is needed when you plan to launch a new product or service in an existing market or launch a new product or service in an entirely new market. Having a Go-to-Market Strategy ensures that you are targeting the correct audience with the right positioning. The goal of the GTM strategy is to have an action plan in place to make sure that potential customers understand the value-add of your product or service.

In order to ensure the success of your launch, you need to do the upfront research and planning. This is crucial for both startups that have limited resources and established companies that operate in a competitive environment. A GTM Strategy framework is meant to help you achieve a competitive advantage. 

What should you include in your Go-to-Market Strategy template?

Your Go-to-Market Strategy template should contain relevant information about your target audience, marketing plan, and sales strategy. This can include elements such as guides to the buying center and user personas, values, the buyer’s journey, the sales funnel, and your approach to demand generation. 

While each Go-to-Market Plan template is different, they generally aim to answer the following questions.

1. What are your buyer personas?

2. What is your value matrix and how does it impact your messaging?

3. What does your buyer’s journey look like?

4. What is your sales strategy?

5. How can you generate demand?

6. How can you create content that supports demand generation?

7. How can you optimize your growth using key performance indicators and other metrics?

8. What is your value proposition for your new product?

9. Is your target market a market you’re already in, or a new market?

10. What is your action plan for executing your Go to Market plan roadmap?

Why is it so important to have a Go-to-Market Strategy in place?

An effective Go-to-Market strategy is important for any startup. Startups grow fast, so you have to make split-second decisions that can have long-lasting impacts. When resources are tight, your teams can’t afford to be out of sync. If one team is working from a different playbook than the others, you risk burning precious time and resources.

A Go-to-Market template helps you align your teams so that everyone across sales, marketing, product, and engineering is working toward the same goals.

How do you use the Go-to-Market Strategy template?

Start with our pre-made GTM strategy template, making any changes you’d like to suit your particular needs. Then, follow the steps below to work on your Go-to-Market Strategy framework in Miro: 

A good starting point is to answer the questions in the respective sections:  Preparation: What’s the goal of your strategy?  Discovery: What are the potential markets? Determination: Where should you compete? Design: What is the best Go-to-Market?  Recommendation: How will you determine success? 

Then, follow the steps below to work on your Go-to-Market strategy framework together with your team: 

  • Invite team members to join your board and collaborate. 

  • Use the @mention or video chat if you need to get input from others. 

  • You can upload other file types such as documents, photos, videos, and PDFs to store all the relevant information in one place. 

  • You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.

FAQs about the Go-to-Market template

How do you write a Go to Market plan?

A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If using a GTM strategy template, you’re able to easily visualize the key components of your strategy. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.

What is a GTM strategy?

A GTM strategy, also known as a Go to Market plan, is a strategic roadmap for bringing a new product to market. This involves deep market analysis, understanding your buyer personas, understanding the business case for your product, what is your competitive advantage, and what your pricing strategy will be. Effective GTM strategies identify the pain points you're solving and develop executable product roadmaps to reach your strategic objectives.

What are the elements of a Go-to-Market strategy?

The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM strategy template or adapt and adjust it according to your organization’s needs or client’s requirements.

Go-to-Market Strategy Template

Get started with this template right now.

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