Brand Guidelines Template
Identify and communicate your brand’s unique visual style and personality.
About the Brand Guidelines Template
What are brand guidelines?
When you think of your favorite companies, what do they have in common? For most of us, our favorite companies are defined by winning brands. The best brands are unique and instantly recognizable. They have a clear voice that informs the look and feel of their website, products and services, marketing copy, and even how problems are solved.
But brands don’t appear out of thin air. Every great brand starts with documenting your unique brand guidelines to ensure consistency across the entire organization. These guidelines help flesh out the components that give your business its unique character. Brand guidelines should be flexible so your designers can have room to play but rigid enough to make your brand easily recognizable.
When to use Brand Guidelines
There’s never a wrong time to figure out your brand guidelines. For new businesses, brand guidelines are crucial to ensure consistency, establish trust, and foster brand recognition.
But not only new businesses can benefit from established brand guidelines. Treat them like a living document, and revisit your brand guidelines any time your brand needs refreshing: when you’re pushing into a new market, rebranding the organization, growing your business, or pivoting your product offerings.
Create your own brand guidelines
Making your own brand guidelines is easy using our simple template. Miro’s whiteboard tool is the perfect canvas to create and share it. Get started by selecting the Brand Guidelines Template, then take the following steps to make one of your own.
Articulate your brand story and positioning statements.
Your brand story is the narrative stream that runs through all of your marketing materials. It helps your customers connect with your brand by taking them through a journey: how you got here, what problem your brand is solving, what motivates you, and what you hope to achieve.
Connect with your customers.
Customers respond to brands on an emotional level. What emotions do you want your customers to feel when they interact with your brand? Does your brand inspire loyalty? Creativity? Excitement?
Study your competitors.
What do their brands look like? Dig into their voice and tone; how they present their brand; and what their products, services, websites, and marketing materials look like. Your goal here isn’t to copy competitors but to keep in mind that potential customers will be consistently comparing you to similar businesses and seeing how you measure up.
Define your brand personality.
Think of your brand as a person. What are they like? How would you describe them to your friends? This brand personality will permeate everything you create. Once you nail it down, you can choose colors, fonts, photos, or other visual elements that align with your personality. Miro makes it easy to collaborate on your brand’s visual characteristics. Share graphics, talk through ideas, and iterate as a team.
Market Segmentation Matrix Template
Successful, compelling marketing begins and ends with knowing your audience — who they are, where they are, and what they want and expect. A market segmentation matrix will help you understand them on a deeper level. This business tool divides your target market into subsets based on demographics, geography, needs, interests, psychographics, or behavioral characteristics. You can then use these insights and data to hit it out of the park, by building better product, sales, and marketing strategies. Our template lets you set up and populate a Market Segmentation Matrix with ease.
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Go-to-market Strategy Template
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
Use Case Diagram Template
A use case diagram is a visual tool that helps you analyze the relationships between personas and use cases. Use case diagrams typically depict the expected behavior of the system: what will happen and when. A use case diagram is helpful because it allows you to design a system from the perspective of the end user. It’s a valuable tool for communicating your desired system behavior in the language of the user, by specifying all externally visible system behavior.
Social Media Calendar Template
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Competitive Analysis Template
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.