3 Horizons of Growth3 Horizons of Growth

3 Horizons of Growth Template

Concurrently manage current and future opportunities for growth.

About the 3 Horizons of Growth template

What is the 3 Horizons of Growth model?

As companies grow, it can be difficult to keep innovating at the same pace. Innovation is often discarded in favor of inertia. To keep up their momentum, organizations have to balance their existing business with potential growth opportunities. That’s where the 3 Horizons framework comes in.

First introduced in The Alchemy of Growth, the 3 Horizons of Growth model helps companies assess potential growth opportunities while finding ways to maintain existing business. C-suite leaders use the 3 Horizons model as a blueprint for investing in current products and services while looking to the future. But its use is not confined to the C-suite. Teams across the organization can make use of the 3 Horizons model to ensure their projects map to the organization’s goals.

What are the 3 Horizons?

The 3 Horizons represent current opportunities, future opportunities that require substantial investment, and ideas for future opportunities that can be used as experiments, pilots, or minority stakes in new businesses.

How do you use the 3 Horizons of Growth template?

Use the 3 Horizons of Growth template when you want to strategically think about your business currently and in the future. The x-axis represents time, but keep in mind that it’s not an indication of what you should be thinking about now vs. later. You should be thinking about all three horizons at the same time. You will always want to cycle between where your business is strong now, which opportunities you believe will be successful in the future, and which opportunities you’d like to explore further.   

What are the benefits of the Horizons of Growth model?

Benefit 1 - Take stock of current opportunities. To start, the Horizons of Growth model requires you to make a note of all current opportunities. This exercise helps frame the rest of the model and ensure you’re aligned with your team.

Benefit 2 - Identify future opportunities for investment. The Horizons model empowers you to pinpoint opportunities to maximize cash flow. Use the model to brainstorm with your team and come up with ideas for quick wins.

Benefit 3 - Experiment and iterate. Many C-suite execs use the Horizons of Growth model to find potential areas for experimentation. Those might include research projects, pilot programs, or minority stakes in new business.

When to use the 3 Horizons of Growth model

1. To foster a culture of innovation 

2. To create a framework necessary for achieving long-term initiatives

3. To identify opportunities for new business

4. To enhance business analysis and focus on potential challenges

5. To prepare a developmental plan

3 Horizons of Growth Template

Get started with this template right now.

Related Templates
AARRR-thumb-webAARRR-thumb-web
Preview

AARRR Template

Sometimes called “Pirate Metrics” because of the name (go ahead, say it, it’s fun), AARRR is a valuable approach for startups to consider. That’s because AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue—five key types of user behavior that are highly measurable and drive growth. Ask and answer the right questions around each of these five factors, and you’ll be able to establish clear goals and identify the best steps to help reach them.

AARRR Template
perceptual-map-thumb-webperceptual-map-thumb-web
Preview

Perceptual Map Template

To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.

Perceptual Map Template
Presentation ThumbnailPresentation Thumbnail
Preview

Presentation Template

At some point during your career, you’ll probably have to give a presentation. Presentations typically involve speaking alongside an accompanying slide deck that contains visuals, texts, and graphics to illustrate your topic. Take the stress out of presentation planning by using this presentation template to easily create effective, visually appealing slides. The presentation template can take the pressure off by helping your audience stay focused and engaged. Using simple tools, customize a slide deck, share slides with your team, get feedback, and collaborate.

Presentation Template
Business Model Canvas ThumbnailBusiness Model Canvas Thumbnail
Preview

Business Model Canvas Template

Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.

Business Model Canvas Template
REAN ThumbnailREAN Thumbnail
Preview

REAN Template

First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.

REAN Template
executive-summary-thumb-webexecutive-summary-thumb-web
Preview

Executive Summary Template

Pique their curiosity. Get them excited. Inspire them to keep reading, diving further into your proposal details. That’s what a good executive summary has the power to do—and why it’s a crucial opening statement for business plans, project plans, investment proposals, and more. Use this template to create an executive summary that starts building belief, by answering high-level questions that include: What is your project? What are the goals? How will you bring your skills and resources to the project? And who can expect to benefit?

Executive Summary Template