Empathy Map by Pino de Francesco
An empathy map is a tool used in design thinking and user-centered design to help designers, product managers, and other stakeholders understand and empathize with the perspective of end users.
The empathy map is a visual representation of the user's thoughts, feelings, behaviors, and pain points in relation to a particular problem or challenge.
The empathy map is divided into four quadrants:
Thoughts: What is the user thinking and saying to themselves?
Feelings: What emotions is the user experiencing?
Actions: What is the user doing?
Pain Points: What are the user's pain points and challenges?
The empathy map is usually created through a combination of user research, such as interviews and surveys, and observation of users in their natural environment. The empathy map helps to provide a more complete picture of the user's experience and can be used to identify areas for improvement or to validate assumptions about the user's needs and motivations.
This template was created by Pino de Francesco.
Get started with this template right now.
Buyer Persona Template
Works best for:
Marketing, Desk Research, User Experience
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
Floor Plan Template
Works best for:
Operations, Workshops
Maybe you’re planning a big occasion or event. Or maybe you’re arranging seating structures and traffic flows that are more permanent. Either way, creating a floor plan—an overhead scaled diagram of the space—is equal parts functional and fun. This template will let you visualize how people will move about the space and know quickly if the space will do what you need, before you commit time, money, or resources. And you’ll be able to get as detailed as you want—finding the right measurements and dimensions, and adding or removing appliances and furniture.
Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Design Review Template
Works best for:
Design
Constructive feedback is a valuable skill. The Design Review Template provides a structured approach for effective conversations. Critiques promote collaboration and drive improvement, inspiring all participants. It's an accessible way to involve people beyond your core team.
User Persona Template
Works best for:
Marketing, Desk Research, User Experience
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
Service Blueprint by Apto Digital Innovation
Works best for:
Research & Design
The Service Blueprint template helps visualize every aspect of your service, from customer interactions to behind-the-scenes processes. Use it to align teams, improve service delivery, and ensure a seamless customer experience. This template aids in identifying pain points and opportunities for enhancement, making it an essential tool for service design and optimization. It's ideal for fostering collaboration and strategic planning.