🚀 RealtimeBoard is now called MIRO. We have a new name and a new brand identity. Read our story →

Online Empathy Map with a Free Empathy Map Template

Visualize your client’s needs and develop better products and services
Service and Product design
Create my Empathy Map
We all need to know our customers in order to create products they’ll actually buy. This is why we should not only think about minimum viable products, but also about minimum viable audience.

Empathy Map is a simple, visual and effective tool for discovering insights about customers.
It is great for understanding audiences, including users, customers, and other players
in any business ecosystem.

Empathy Maps vary in shapes and sizes, but there are basic elements common to each one:
- Four quadrants named "Thinking", "Seeing", "Doing" and "Feeling".
- Covered in sticky notes

With Miro, you can create Empathy Maps online and share them with your team, stakeholders or clients.

Tools that help you create your Empathy Maps:
  • Miro Empathy Map template allows you to create the layout for the map in one click and share it with your team.
  • You can add unlimited number of digital sticky notes to your map, group them and move them around until you find the perfect solution.
  • With Miro endless canvas, you can create an unlimited number of Empathy Maps, each of them can represent a persona, and all the maps will be available in one zoomable space.
Tip: Add relevant pictures and videos, they help you find some inspiration.
Let's get started
Want to learn more about empathy maps?
Read our blog article.
Read more
More templates
Agile Board
Agile Board
Manage your workflow in a highly flexible and visual way
Visual planning
User Story Map
User Story Map
Plan your product features using digital sticky notes and endless board
Visual planning
Monthly Planner
Monthly Planner
Make visual reminders and plan events with this online Monthly Planner
Visual planning
Gantt Chart
Gantt Chart
Plan your projects and see all the milestones at a glance
Visual planning
Timeline
Timeline
Use this simple timeline for managing design and creative projects
Visual planning
Retrospective tool
Retrospective tool
Discuss and brainstorm ideas improving your operational working process
Visual planning
Action plan
Action plan
Organize, manage and improve your workflows with action plan
Visual planning
To do list
To do list
Manage your tasks and prioritize issues for working process improvement
Visual planning
Product roadmap
Product roadmap
Strategic initiative planning can be easy with the product roadmap template
Visual planning
Product backlog
Product backlog
Put all your ideas in the same place to make your sprints more productive
Visual planning
Entity relationship diagram (ERD)
Entity relationship diagram (ERD)
Design and represent your database graphically, visualize interrelationships between elements
Visual planning
UML diagram
UML diagram
Model, visualize and represent software system structures, describe interrelationships between its elements
Visual planning
Strategy map
Strategy map
Unify all goals into a single strategy
Visual planning
Milestone Chart
Milestone Chart
Visualize key events in chronological order to display your project in a timeline
Visual planning
Meeting organizer
Meeting organizer
Get the clear idea on each step of planning from agenda to responsibilities.
Visual planning
Cost-Benefit Analysis
Cost-Benefit Analysis
Assess the pros and cons of moving forward with a business proposal
Visual planning
PI Planning
PI Planning
Visual planning
Customer Journey Map
Customer Journey Map
Understand and improve your customers experience with this visual tool
Service and Product design
Workflow
Workflow
Organize your creative work – manage your screens and statuses on a single board
Service and Product design
Look, Mock, Analyze
Look, Mock, Analyze
Structure your research process with this simple and effective tool
Service and Product design
Service Blueprint
Service Blueprint
Analyze your service from the customers’ point of view, explore the nature and the characteristics of the service interaction with this visual blueprint
Service and Product design
Personas
Personas
Learn your customers and improve their experience using visual personas template
Service and Product design
Visual Story Map
Visual Story Map
Create your awesome stories using CAST method and rock your audience!
Service and Product design
Wireframe tool
Wireframe tool
Design, discuss and share your wireframes with colleagues. Save a lot of time and improve collaboration using wireframe tool
Service and Product design
Online sketching
Online sketching
Draw and collaborate with your team using online sketching
Service and Product design
Sitemap
Sitemap
A very flexible, easy and quick way to represent website content
Service and Product design
Data Flow Diagram (DFD)
Data Flow Diagram (DFD)
Design and present processes, databases and external entities with DFD
Service and Product design
Lean UX canvas
Lean UX canvas
Form hypotheses, build experimentation plans and frame your work as a business issue
Service and Product design
Mental Model
Mental Model
Create a superior user experience using Mental Model diagram
Service and Product design
Features Audit
Features Audit
Improve your product by adding new features or improving existing ones
Service and Product design
Business Model Canvas
Business Model Canvas
Osterwalder's canvas helps you define your business model in a graphic way
Canvases
Lean Canvas
Lean Canvas
Work on your startup with Lean canvas, collaborate with the team and always see the big picture
Canvases
Project Canvas
Project Canvas
See the big picture of your project with Jim Kalbach's project canvas
Canvases
App Development Canvas
App Development Canvas
Business model canvas reinvented for app developers. Work on your application, collaborate with the team and clients and always see the big picture
Canvases
Project Canvas II
Project Canvas II
Use Project Canvas II by Simon Stubben to let everyone see and understand your project.
Canvases
KWL Chart
KWL Chart
Structure your notes with this popular method
Brainstorming and note-taking
Fishbone Diagram
Fishbone Diagram
See the causal links and analyse the potential problems of your project with this classic approach
Brainstorming and note-taking
Mind Map
Mind Map
Grow your ideas and projects naturally, see the big picture at one glance
Brainstorming and note-taking
Random Words
Random Words
Encourage your imagination to find insights on the problem you are facing
Brainstorming and note-taking
Venn Diagram
Venn Diagram
Visualise a complex idea as a simple scheme of circles
Brainstorming and note-taking
Flowchart
Flowchart
Manage operating processes, algorithms or workflows using flowchart maker
Brainstorming and note-taking
Concept map maker
Concept map maker
Structure, brainstorm and present your ideas in a visual way
Brainstorming and note-taking
Affinity Diagram
Affinity Diagram
Cluster ideas after a brainstorming session to analyze faster and stay focused on issues
Brainstorming and note-taking
Lotus Diagram
Lotus Diagram
Expand your thinking beyond your usual paths with a Lotus Diagram template
Brainstorming and note-taking
PEST Analysis
PEST Analysis
Evaluate Political, Economical. Social and Technological factors that affect your business
Business Analysis/Strategy
4P Marketing Mix
4P Marketing Mix
Work on your marketing mix – Product, Price, Place and Promotion
Business Analysis/Strategy
Balanced Scorecard
Balanced Scorecard
Use this framework for more 'balanced' view of organizational performance
Business Analysis/Strategy
Organizational Chart
Organizational Chart
Build a simple diagram that shows relations between departments in your company
Business Analysis/Strategy
BCG Matrix
BCG Matrix
Analyze and rank products or other business-units on the basis of their relative market shares and growth rates
Business Analysis/Strategy
SWOT Analysis
SWOT Analysis
Use this classic template to analyze your project... Visually!
Business Analysis/Strategy
5 Whys
5 Whys
Analyse and find the root cause of your problem quickly
Business Analysis/Strategy
Stakeholder map
Stakeholder map
Find key stakeholders and make a strong engagement strategy
Business Analysis/Strategy
Use case diagram
Use case diagram
Use case diagram tool for personas and use cases interaction representation
Business Analysis/Strategy
SIPOC analysis
SIPOC analysis
Give your all stakeholders a high-level overview of a process
Business Analysis/Strategy
SMART goals
SMART goals
Stay focused and align team goals with a company according to SMART approach
Business Analysis/Strategy
FMEA analysis
FMEA analysis
Identify all possible failures step-by-step with Failure Modes and Effects Analysis (FMEA)
Business Analysis/Strategy
DMAIC analysis
DMAIC analysis
Use the DMAIC approach as a roadmap for any projects or quality improvements that need to be made
Business Analysis/Strategy
Product positioning
Product positioning
Guide your marketing strategy correctly and precisely to achieve big results
Business Analysis/Strategy
Value stream map
Value stream map
Graphically illustrate, analyze and understand the flow of materials and information
Business Analysis/Strategy
Priority Matrix
Priority Matrix
Identify what issues are urgent and important, and follow-up with them to always be more effective
Business Analysis/Strategy
RACI Matrix
RACI Matrix
RACI Matrix helps you to have the right conversation with the right people, saving everyone time
Business Analysis/Strategy
Risk Matrix
Risk Matrix
Identify and prioritize various risks by estimating the probability of their occurrence and the severity of impact
Business Analysis/Strategy
Porter's Five Forces
Porter's Five Forces
Build and develop a strong business strategy using Porter's Five Forces analysis
Business Analysis/Strategy
Market Segmentation Matrix
Market Segmentation Matrix
Identify the best opportunities for your company's growth with Market Segmentation Matrix
Business Analysis/Strategy
Value Chain Model
Value Chain Model
Create the best possible value for your customers
Business Analysis/Strategy
Feature Highlights
You can start making your Empathy Map now with Miro.
We make teamwork intuitive and fun.
Simple
Simple
When you open a new board in Miro, you have instant access to a dynamic toolbox. Our clean, inviting interface takes the complexity out of collaboration. In just minutes you'll have a professional Empathy Map that's ready to share.
Collaborative
Collaborative
Get more work done by sharing the board with colleagues, clients or friends. Collaborate in real-time and see all the changes instantly, or work across continents and time zones while still staying on the same page.
Ready to be used
Ready to be used
Add files, images and documents from your computer and Google Drive, or explore the built-in collections and integrated libraries of icons, wireframes and other content ready to be used on your boards.
Learn more about Miro features
Over 2,000,000 project leaders, marketers, designers,
developers and creatives trust us worldwide
Start collaborating now
See all templates
Create my Empathy Map
Miro
Open in app