Persona Empathy Map & Canvas
Check out my Persona template as well as the Persona Empathy Map inspired by the classic Canvas theme, with a little flowerly touch from "Bridgerton".
Crafting a persona is like drawing a detailed map of your ideal customer’s world. It’s about understanding who they are, what they need, and why they might love your product or getting to the core of its problem. A persona brings data to life, transforming numbers and trends into a relatable character that represents your audience.
Now, imagine pairing this persona with an empathy map. It’s like giving your team a pair of glasses to see the world through your customer’s eyes 👓. The empathy map delves into what the persona hears, sees, thinks, and feels This powerful combo ensures every decision you make is not just data-driven, but also heart-driven, aligning perfectly with the human experience at the core of your brand.
Together, they’re a dynamic duo that guides your team to create products, services, and messages that resonate deeply, fostering a genuine connection that goes beyond the surface. It’s not just useful; it’s a game-changer for customer-centric innovation!
Get started with this template right now.
App Wireframe Template
Works best for:
UX Design, Wireframes
Ready to start building an app? Don’t just imagine how it will function and how users will interact with it—let a wireframe show you. Wireframing is a technique for creating a basic layout of each screen. When you wireframe, ideally early in the process, you’ll gain an understanding of what each screen will accomplish and get buy-in from important stakeholders—all before adding the design and content, which will save you time and money. And by thinking of things in terms of a user’s journey, you’ll deliver a more compelling, successful experience.
Features Audit Template
Works best for:
Desk Research, Product Management, User Experience
Add new features or improve existing features—those are the two paths toward improving a product. But which should you take? A features audit will help you decide. This easy, powerful product management tool will give you a way to examine all of your features, then gather research and have detailed discussions about the ones that simply aren’t working. Then you can decide if you should increase those features’ visibility or the frequency with which it’s used—or if you should remove it altogether.
Infographic Template
Works best for:
Marketing, Desk Research, Documentation
As we bet you’ve experienced, data can get pretty dense and dry. But you need it to be compelling, memorable, and understandable. The solution? Infographics. These are tools that let you present information in a visually striking way and turn quantitative or qualitative data into stories that engage and resonate. Whoever you’ll be presenting to — customers, donors, or your own internal teams — our template will let you design an infographic that combines text and visuals to break down even the most complicated data.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Product Launch Lifecycle
Works best for:
Product Management, Planning
The Product Launch Lifecycle template guides product managers through the stages of launching new products. By outlining pre-launch, launch, and post-launch activities, this template ensures comprehensive product launch planning and execution. With sections for defining launch objectives, identifying target audiences, and tracking performance metrics, it facilitates coordinated efforts across marketing, sales, and product teams. This template serves as a roadmap for successful product launches, maximizing market impact and customer adoption.
Product Ownership Evolution Model (POEM)
Works best for:
Product Management, Planning
The Product Ownership Evolution Model (POEM) template guides product teams through the evolution of product ownership roles and responsibilities. By illustrating the transition from individual ownership to shared ownership, this template fosters collaboration and accountability. With sections for defining roles, establishing workflows, and setting expectations, it facilitates smooth transitions and enhances team effectiveness. This template serves as a roadmap for optimizing product ownership practices and driving continuous improvement.