Empathy Mapping by Atlassian
Follow these guidelines for Empathy Mapping.
Guidelines for Empathy Mapping
Step 1: Set the stage
5 min
Share 1-3 personas and any user research or data you have.Explain that the group's task for the next hour is to immerse themselves in the target personas. This isn't a sterile tick-the-box exercise you can sleepwalk your way through! Really step into their skin and imagine how they feel.
Step 2: Demonstrate by doing
5 min
Before you break into sub-groups, ensure the team have detached themselves from their biases and are prepared to morph into their customer persona. To get into the mood, choose an example persona that is unrelated to your product or service and run through a quick role play.For example, you could choose "a 42-year old who likes breakfast cereal" and walk through the sections of the empathy map.
Step 3: Fill in the empathy maps
15 min
Divide the group into pairs or trios. Work out which sub-group tackles which persona, and allow 10-15 minutes to fill in their empathy map.Remember, you can create empathy maps for an existing product to better understand how your personas feel about it right now. Or, you can create the map with a new design in mind to help articulate how you want customers to feel about it in its future state.Pay special attention to pain points. Think about what the persona hears from friends or says about the product in terms of the pain they experience when using it.
Step 4: Present the empathy maps
30 min
As each sub-group presents their map, encourage the full group to raise questions or items for discussion.What insights does the map reveal? What assumptions are we making that need to be researched? Where do we have gaps in knowledge?
Step 5: Determine next steps
5 min
Did you stumble on questions that need to be answered before moving ahead? Assumptions that need to be validated? Discuss as a group what you've learned from the empathy maps and how that can be applied as you work on your project or operate and improve your service.Assign tasks, owners, and due dates as necessary.
This template was created by Atlassian.
Get started with this template right now.
Fiction Storyboard
Works best for:
Storyboard, Planning, Design
Unleash your creativity with the Fiction Storyboard template. Perfect for writers and storytellers, this template helps you map out your fictional narratives, including plot points, character arcs, and scene transitions. It provides a structured framework to visualize your story's progression and ensure consistency. Use it to organize your ideas, explore different storylines, and create a compelling narrative that captivates your audience from start to finish.
User Empathy Map
Works best for:
Market Research, Research & Design
User Empathy Map template helps you visualize user experiences and needs. It’s an essential tool for teams looking to design products that resonate with their users. Use this template to build empathy and improve user satisfaction.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
Empathy Map Canvas by Jack León
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
Website Flowchart Template
Works best for:
Flowcharts, Mapping, User Experience
A website flowchart, also known as a sitemap, maps out the structure and complexity of any current or future website. The flowchart can also help your team identify knowledge gaps for future content. When you’re building a website, you want to ensure that each piece of content gives users accurate research results based on keywords associated with your web content. Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
Empathy Map Canvas by Sampriti Jain
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.