Empathy Mapping by ServiceNow
Help establish happy and loyal customers
Why use this?
To understand our user's emotional states and attitudes and to incorporate that empathy into our products
To help establish happy and loyal customers
What is this used for?
An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. This is qualitative method that externalizes knowledge about users in order to create a shared understanding of user needs and aid in decision-making. This process can help distill and categorize your knowledge of the user into one place.
What do I need?
Stakeholders
Designers, product managers, sales, marketing, etc.
Customer or user research (qualitative data): user interviews, field studies, diary studies, listening sessions, or qualitative surveys
How do I proceed?
Define the scope and goal
Gather your team for a workshop
Individually write sticky notes for each quadrant
As a team, converge and cluster the sticky notes within each quadrant
Plan to circle back to the empathy map as more research is gathered or to guide UX decisions
This template was created by ServiceNow.
Get started with this template right now.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Fresh Perspective Template
Works best for:
UX, Design, Design Thinking
The Fresh Perspective Template is a unique method that encourages you to gain a more comprehensive understanding of someone else's experiences by immersing yourself in their world. By stepping into their shoes, you gain first-hand insight into their joys and challenges. This approach not only enhances your empathy for others but also improves your decision-making skills as it allows you to see situations from a different point of view.
Empathy Mapping by Atlassian
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
Press Release Template
A clear vision of the result is vital for success. To gain support, use the Press Release Template to create an engaging news story that captures your audience's attention and imagination. Excitement and enthusiasm for your idea will lead to the support and resources you need to make it a reality.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Storyboard for Game Design Template
Works best for:
Storyboard
The Storyboard for Game Design template is a structured tool for visualizing your game’s development from concept to execution. It includes sections for roles, storyboarding, scripting, and asset management, ensuring clarity, consistency, and alignment across the team. Ideal for game designers, this template streamlines planning, helps manage resources, and promotes a cohesive and engaging gaming experience.