Empathy Mapping by ServiceNow
Help establish happy and loyal customers
Why use this?
To understand our user's emotional states and attitudes and to incorporate that empathy into our products
To help establish happy and loyal customers
What is this used for?
An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. This is qualitative method that externalizes knowledge about users in order to create a shared understanding of user needs and aid in decision-making. This process can help distill and categorize your knowledge of the user into one place.
What do I need?
Stakeholders
Designers, product managers, sales, marketing, etc.
Customer or user research (qualitative data): user interviews, field studies, diary studies, listening sessions, or qualitative surveys
How do I proceed?
Define the scope and goal
Gather your team for a workshop
Individually write sticky notes for each quadrant
As a team, converge and cluster the sticky notes within each quadrant
Plan to circle back to the empathy map as more research is gathered or to guide UX decisions
This template was created by ServiceNow.
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Mix-and-Match Template
While unrestricted brainstorming may initially seem ideal, it has been discovered that creativity flourishes when there are limitations. The Mix-and-Match Template is an excellent tool for quickly generating diverse insights. Its structured framework facilitates the generation of new ideas at the intersection of different topics.
Empathy Map Canvas by Jack León
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
Proto Persona Template
Works best for:
UX, UX Research, Product Design
The Proto Persona Template is tailored to capture the essence of hypothetical user segments. It encapsulates key attributes such as user needs, behaviors, and potential pain points. One of its standout benefits is its ability to foster empathy. By visualizing and understanding these preliminary user profiles, design and strategy teams can tap into a deeper connection with their target audience, ensuring that solutions resonate authentically and address genuine needs.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
2x2 Prio Matrix Template
Works best for:
Design
Understanding the balance between importance and difficulty is crucial for effective decision-making and progress. To aid in prioritization, a simple 2x2 matrix can map these factors on the x-axis and y-axis, respectively. This framework allows you to assess the trade-offs and tensions involved. The lower left quadrant represents quick wins, while the upper left quadrant consists of luxury items that may be costly with limited returns. The upper right quadrant contains strategic items that require significant investments for substantial results. Finally, the lower right quadrant houses the most valuable items, offering high impact at a lower cost.
Co-design Storyboard
Works best for:
Storyboard, Planning, Design
Foster collaboration and innovation with the Co-design Storyboard template. Ideal for co-design workshops and team brainstorming sessions, this template allows multiple contributors to visualize and refine ideas together. It includes sections for user scenarios, design sketches, and feedback loops, promoting active participation and diverse input. Use this template to enhance team creativity, streamline design processes, and ensure that all voices are heard and integrated