Empathy Map
Knowing who your users are isn't enough. You have to know how they behave.
At Invoke, we believe that knowing who our users are isn't enough. We have to know how they behave.
By using using an Empathy Map, we can outline shared behaviours of a persona archetype. This behavioural information proves to be much more practical when strategizing and designing products than the demographic information of traditional personas.
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Empathy Map
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.
Diary Template
Works best for:
Design
The Diary Template is an effective research tool to gain insights into individuals' internal processes as they document their encounters with a specific product, service, or matter. Unlike real-time interactions, journaling is usually conducted asynchronously over an extended period of time, enabling deliberate reflection that other methods may not facilitate. This asynchronous nature encourages individuals to express more elaborate accounts of their emotions and viewpoints, resulting in profound and stimulating responses.
Root Cause Evaluation Template
When you first encounter a complex situation, it's not common to immediately delve into its underlying causes and effects. Often, we grasp the overall picture but fail to separate the problem from its surrounding circumstances. Root Cause Evaluation provides a method to better understand the interconnected factors that have contributed to the current situation.
Idea Drafting Template
The Idea Drafting Template encourages you to tap into your innate creativity by drawing pictures to quickly generate ideas. The sketching process stimulates a cycle of creativity that supports the development of concepts. By externalizing your thoughts through sketches and seeing them visualized, you can generate variations and continue the creative process.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint template is perfect for visualizing the orchestration of service components. It maps out frontstage and backstage elements, helping you analyze and enhance customer experiences. Use this template to align teams, identify pain points, and streamline processes, ensuring a seamless service delivery. It's ideal for creating a shared understanding of service dynamics among stakeholders and collaborators.
Lotus Diagram Template
Works best for:
UX Design, Ideation, Diagrams
Even creative thinkers occasionally need help getting their creative juices flowing. That's where a lotus diagram comes in. It'll empower you to run smoother, more effective brainstorming sessions. This creative-thinking technique explores ideas by putting the main idea at the diagram center and ancillary concepts in the surrounding boxes. This template gives you an easy way to create Lotus Diagrams for brainstorms, as well as an infinite canvas for the endless ideas generated.