product-positioning-web

Product Positioning Template

Create your strategy for launching a new product or entering a new market with the product positioning template.

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

About the Product Positioning Template

The success of your company largely depends on the market you are operating in. So, it is necessary to conduct a product positioning exercise before you start building products and planning strategies. This exercise is intended to determine where your company and its offering stands in the market. Although the format of these exercises may differ, it is generally advised to have these objectives in mind:

  1. Define your customer: Who would buy your product or service? 

  2. Define the problem: What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.

  3. Define key market characteristics: What else do your customers usually buy? How do they buy it? What makes them switch products?

  4. List the other companies in your market: Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?

  5. Design an elevator pitch: Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem. 

  6. Narrow down your competitors: Now that you have your pitch list your competitors and their strengths and weaknesses relative to your offering.

How to use the product positioning template

The product positioning template is fully customizable, so you can adapt it to your specific needs. Here is a step-by-step on how to use the template:

Step 1: Invite your team members to collaborate on your board.

Step 2: Add the product positioning template. Brainstorm and upload all relevant information to add to each section of the template.

Step 3: If needed, use a Talktrack to share ideas beforehand, and start discussions with your colleagues async.

Step 4: Gather your findings and organize your final product positioning.

Step 5: Present your product positioning directly from the board, print them out, or share them with other stakeholders to gather their feedback.

When should you conduct product positioning exercises?

It is recommended to carry out product positioning exercises whenever launching a new product or entering a new market. Additionally, it is advisable to periodically conduct product positioning to keep up-to-date with the market trends and to stay informed about your product.

Product Positioning Template

Get started with this template right now.

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