Product Positioning Template
Create your strategy for launching a new product or entering a new market.
About the product positioning template
What are product positioning exercises?
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product position exercise is designed to situate your company and your offering within a market. While these exercises may vary, it’s generally helpful to have these goals.
Define your customer. Who would buy your product or service?
Define the problem. What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.
Define key market characteristics. What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other companies in your market. Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
Design an elevator pitch. Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem.
Narrow down your competitors. Now that you have your pitch, list your competitors and their strengths and weaknesses relative to your offering.
When should you conduct product positioning exercises?
You should conduct product positioning exercises any time you’re going to launch a new product or enter a new market. You may also want to periodically conduct product positioning to stay informed of what’s happening in the market and with your product in particular.
How do you use the Miro product positioning template?
The Miro product positioning template is fully customizable, so you can adapt it to your specific needs. Invite your team members to collaborate on the infinite board to organize your brainstorming sessions and information upload. You can discuss and share ideas by mentioning people in chat or using the video call feature. Once you’ve completed the exercise, you can make a presentation right from the board, print it out, or share with other stakeholders to get their input.
PESTLE Analysis Template
Want to keep your company secure and performing soundly? You have to first know how you’ll be affected by outside elements and factors — especially those that are political, economic, social, technological, legal and environmental in nature. A PESTLE Analysis helps you identify them and prepare for them. With this easy-to-use template, you can conduct a PESTLE Analysis, then use the results to shape your strategic planning, budget allocation, marketing, product updates, and organizational change initiatives.
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Communications Plan Template
You saw the opportunity. You developed the product. Now comes an important step: Find your audience and speak to them in a way that’s clear, memorable, and inspiring. You need a communications plan—a strategy for controlling your narrative at every stage of your business—and this template will help you create a good one. No need to build a new strategy every time you have something to communicate. Here, you can simplify the process, streamline your messaging, and empower you to communicate in ways that grow with your business.
Buyer Persona Template
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
Reverse Brainstorming Template
Reverse brainstorming is a technique that prompts a group to think of problems, rather than solutions. Because we naturally think of problems, it’s a great way to get a group to anticipate problems that may occur during a project. To engage in reverse brainstorming, start by identifying the problem, and then think of things that might exacerbate it. Ask your team to generate ideas around ways in which the problem could get worse. Reverse the problems into solutions again, and then evaluate your ideas.
Porter's Five Forces Template
Developed by Harvard Business School professor Michael Porter, Porter’s Five Forces has become one of the most popular and highly regarded business strategy tools available for teams. Use Porter’s Five Forces to measure the strength of your current competition and decide which markets you might be able to move into. Porter’s Five Forces include: supplier power, buyer power, rivalry among existing competitors, the threat of substitute products or services, the threat of substitute products and services, and the threat of new entrants.