Product positioning template

Create your strategy for launching a new product or entering a new market.

To develop an effective product launch plan, you and your team should define how to position the product—this step is vital to set it apart from competitors, describe what the product uniquely brings to the market, and clearly communicate its benefits to your target audience. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.

About the product positioning template

When should you conduct product positioning exercises?

You should conduct product positioning exercises any time you’re going to launch a new product or enter a new market. You may also want to periodically conduct product positioning to stay informed of what’s happening in the market and with your product in particular.

How do you use the Miro product positioning template?

The Miro product positioning template is fully customizable, so you can adapt it to your specific needs. Invite your team members to collaborate on the infinite board to organize your brainstorming sessions and information upload. You can discuss and share ideas by mentioning people in chat or using the video call feature. Once you’ve completed the exercise, you can make a presentation right from the board, print it out, or share with other stakeholders to get their input.

Easy to use

Easy to use

Save time by using our pre-made product positioning template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new product positioning template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your product positioning template with others? Miro has multiple exporting options, like saving to PDF.

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