Brand sprint template
Turn abstract ideas into a description of your company and create a “brand cheat sheet.”
Easy to use
Save time by using our pre-made brand sprint template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.
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A brand sprint is a three-hour meeting comprised of six different activities that are designed to align your team around your motivation, values, audience, personality, and competitive landscape. After completing the brand sprint, your team will have a simple brand cheat sheet that will help you communicate your branding philosophy and work more seamlessly with a branding agency (if you choose to).
About the brand sprint template
Where did the brand sprint originate?
The brand sprint was popularized by the team at Google Ventures and written about in detail by Jake Knapp in the book Sprint. The ideas included in the brand sprint come from a range of sources including Steve Jobs’s 1997 internal meeting at Apple, Stewart Butterfield’s essay "We Don't Sell Saddles Here," and Simon Sinek’s TED talk "How Great Leaders Inspire Action." This template was designed by Miro's CMO, Barbra Gago.
When should you run a brand sprint?
The Google Ventures team recommends only running a brand sprint when you have a trigger event such as naming your company, designing a logo, hiring an agency, or writing a manifesto.
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