Market research templates

Find out what your customers want and their pain points with Miro's market and business research templates. Target the right audiences and design better customer experiences consistently across all platforms.

Research Template
Miro
1 likes
60 uses
Teams often need to document findings from usability testing sessions and customer interviews into a systematic, flexible user research template. Collecting everyone’s observations into a centralized location makes it easier to share insights company-wide and suggest new features based on user needs. Research templates can be used to record quantitative or qualitative data.. When it’s your job to ask questions, take notes, learn more about your user, and test iteratively, a Research Template can help you validate your assumptions, find similarities across different users, and articulate their mental models, needs, and goals.
UX Research Plan Template
Miro
8 likes
157 uses
A research plan communicates the fundamental information that stakeholders need to understand about a user experience research project: who, what, why, and when. The plan ensures everyone is aligned and knows what they must do to make the UX research project a success. Use the research plan to communicate background information about your project; objectives; research methods; the scope of the project, and profiles of the participants. By using a UX research plan, you can achieve stakeholder buy-in, stay on track, and set yourself up for success.
Design Research Template
Miro
2 likes
33 uses
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
User Research Debrief & Synthesis
Nikki Anderson
374 likes
2.9K uses
Low-fidelity Wireframes Template
Miro
18 likes
2K uses
When you’re designing a site or building an app, the early stages should be BIG — seeing the big picture and communicating the big idea. Low fidelity wireframes empower you to see it and do it. These rough layouts (think of them as the digital version of a sketch on a napkin) help your teams and project stakeholders quickly determine if a design meeting meets your users’ needs. Our template lets you easily use wireframes during meetings or workshops, presentations, and critique sessions.
From User Interviews to Research Insights
Martina Bonetti
350 likes
1.8K uses
User Research Observations Board
Laura Yarrow
180 likes
1.6K uses
Use Case Diagram Template
Miro
1 likes
1.5K uses
A use case diagram is a visual tool that helps you analyze the relationships between personas and use cases. Use case diagrams typically depict the expected behavior of the system: what will happen and when. A use case diagram is helpful because it allows you to design a system from the perspective of the end user. It’s a valuable tool for communicating your desired system behavior in the language of the user, by specifying all externally visible system behavior.
Research Plan
Alba Losada
386 likes
1.4K uses
User Research Synthesis
Electric8
262 likes
1.4K uses
Official Remote 5-day Design Sprint
Steph Cruchon
202 likes
1.4K uses
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.
Research Project Builder - Research Skills Framework
Dave Hora
205 likes
1.4K uses
User Story Map Template
Miro
17 likes
1.4K uses
Popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. Whether you’re working alone or with a product team, you can leverage user story mapping to plan product releases. User story maps help teams stay focused on the business value and release features that customers care about. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.
Customer Journey Map Template
Miro
27 likes
1.3K uses
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Online Sketching Template
Miro
7 likes
1.3K uses
Before you go full steam ahead with a promising idea, look at it from a high level — to know how it functions and how well it meets your goals. That’s what sketches do. This template gives you a powerful remote collaboration tool for the initial stages of prototyping, whether you’re sketching out web pages and mobile apps, designing logos, or planning events. Then you can easily share your sketch with your team, and save each stage of your sketch before changing it and building on it.
Empathy Map Template
Miro
9 likes
1.3K uses
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.
Fishbone Diagram Template
Miro
14 likes
1.1K uses
What is the best way to solve any problem your team faces? Go straight to the root. That means identifying the root causes of the problem, and fishbone diagrams are designed to help you do it best. Also known as the Ishikawa Diagram (named after Japanese quality control expert Kaoru Ishikawa), fishbone diagrams allow teams to visualize all possible causes of a problem, to explore and understand how they fit together holistically. Teams can also use fishbone diagrams as a starting point for thinking about what the root cause of a future problem might be.
User Research [#HowIDoItInMiro]
Deniz Kartepe
143 likes
1.1K uses
User Persona Template
Miro
14 likes
903 uses
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
Service Blueprint Template
Miro
9 likes
870 uses
The Service Blueprint template is a visual tool for designing and optimizing service experiences. It provides a structured framework for mapping customer journeys, identifying touchpoints, and aligning internal processes. This template enables teams to visualize the entire service ecosystem, uncover pain points, and innovate solutions to enhance customer satisfaction. By promoting customer-centricity and collaboration, the Service Blueprint empowers organizations to deliver exceptional service experiences and drive sustainable growth.
Low-Fidelity Prototype Template
Miro
13 likes
849 uses
Low fidelity prototypes serve as practical early visions of your product or service. These simple prototypes share only a few features with the final product. They are best for testing broad concepts and validating ideas. Low fidelity prototypes help product and UX teams study product or service functionality by focusing on rapid iteration and user testing to inform future designs. The focus on sketching and mapping out content, menus, and user flow allows both designers and non-designers to participate in the design and ideation process. Instead of producing linked interactive screens, low fidelity prototypes focus on insights about user needs, designer vision, and alignment of stakeholder goals.
Website Wireframing Template
Miro
12 likes
767 uses
Wireframing is a method for designing a website at the structural level. A wireframe is a stylized layout of a web page showcasing the interface elements on each page. Use this Wireframe Template to iterate on web pages quickly and cheaply. You can share the wireframe with clients or teammates and collaborate with stakeholders. Wireframes allow teams to get stakeholder buy-in without investing too much time or resources. They help ensure that your website’s structure and flow will meet user needs and expectations.
Capturing Research Results
Creative Glue Lab
213 likes
748 uses
Affinity Diagram Template
Miro
16 likes
729 uses
You can use an affinity diagram to generate, organize, and consolidate information that comes out of a brainstorming session. Whether you’re building a product, working through a complex problem, establishing a process, or piecing apart an issue, an affinity diagram is a useful and simple framework that gives each team member the opportunity to pitch in and share their thoughts. But it’s not just ideal for brainstorms—this is a great template and tool when you need to reach consensus or analyze data such as survey results.
Website Flowchart Template
Miro
16 likes
677 uses
A website flowchart, also known as a sitemap, maps out the structure and complexity of any current or future website. The flowchart can also help your team identify knowledge gaps for future content. When you’re building a website, you want to ensure that each piece of content gives users accurate research results based on keywords associated with your web content. Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
App Wireframe Template
Miro
14 likes
644 uses
Ready to start building an app? Don’t just imagine how it will function and how users will interact with it—let a wireframe show you. Wireframing is a technique for creating a basic layout of each screen. When you wireframe, ideally early in the process, you’ll gain an understanding of what each screen will accomplish and get buy-in from important stakeholders—all before adding the design and content, which will save you time and money. And by thinking of things in terms of a user’s journey, you’ll deliver a more compelling, successful experience.
Perceptual Map Template
Miro
1 likes
570 uses
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
Infographic Template
Miro
9 likes
529 uses
As we bet you’ve experienced, data can get pretty dense and dry. But you need it to be compelling, memorable, and understandable. The solution? Infographics. These are tools that let you present information in a visually striking way and turn quantitative or qualitative data into stories that engage and resonate. Whoever you’ll be presenting to — customers, donors, or your own internal teams — our template will let you design an infographic that combines text and visuals to break down even the most complicated data.
Supply and Demand Graph Template
Miro
1 likes
525 uses
Discovery Research
Luciana Zamprogne
110 likes
522 uses
Buyer Persona Template
Miro
6 likes
501 uses
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
Radar Diagram [Research]
Absurd
14 likes
488 uses
Screen Flow Template
Miro
14 likes
488 uses
A screen flow (or wireflow) brings together a multi-screen layout that combines wireframes with flowcharts. The result is an end-to-end flow that maps out what users see on each screen and how it impacts their decision-making process through your product or service. By thinking visually about what your customers are looking at, you can communicate with internal teams, stakeholders, and clients about the decisions you’ve made. You can also use a screen flow to find new opportunities to make the user experience frictionless and free of frustration from start to end.
The Ultimate Market Research Template
Sprint Valley
162 likes
484 uses
Customer Problem Statement Template
Miro
5 likes
440 uses
User Research / CustDev Brief
Max Zhiltsov
101 likes
430 uses
Customer Journey Map AI Template
Miro
22 likes
391 uses
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Kano Model Template
Miro
1 likes
334 uses
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.
Mood Board Template
Miro
18 likes
330 uses
When you’re kicking off a creative project, it’s sometimes important to communicate the mood you’re trying to evoke — but it’s so hard to do it with words. So create a mood board and use images, color palettes, textures, and typography. Mood boards are also perfect for gathering inspiration and sketching out and pitching ideas, and they’re not just for designers — your content writers, sales teams, and product teams can use them too, and this template makes it easy for all of you to get started.

Give your ideas the space they deserve!

Join our 100+M users today

Explore more

5 Whys Templates Branding Canvas Templates Customer Journey Map Design Documentation Empathy Map FMEA Analysis Templates Human-Centered Design Marketing Brief Templates Persona Templates Position Statement Templates RACI Matrix Raid Log templates Root Cause Analysis Templates Service Blueprint Templates Storyboard UI UX

About the Market Research Templates Collection

Miro's market research templates collection is designed to streamline the process of gathering, analyzing, and presenting market data. These templates cater to various stages of market research, from initial data collection to final reporting. Whether you're conducting a comprehensive market analysis or a focused survey, our templates provide a structured approach to ensure thorough and accurate results. The collection includes templates for market research reports, market research analysis, and more, making it easier for teams to collaborate and share insights.

Why you'll love our market research templates

Our market research templates are designed to enhance your research process from start to finish. Here's why you'll love using them:

User-friendly design: Our templates are intuitive and easy to navigate, allowing you to focus on your research rather than the formatting. This user-centric approach ensures that even beginners can quickly get up to speed.
Customizable: Tailor the templates to fit your specific needs and branding, ensuring that your reports and analyses are uniquely yours. This flexibility allows you to adapt the templates to various research scenarios and organizational requirements.
Collaborative features: Miro's templates facilitate teamwork, enabling real-time collaboration and seamless sharing of insights. This means that team members can work together simultaneously, providing immediate feedback and ensuring everyone is on the same page.
Comprehensive structure: Each template covers all essential aspects of market research, from data collection to analysis and reporting. This thoroughness helps you maintain a structured approach, ensuring no critical element is overlooked.
Time-saving: By providing a structured approach, our templates help you save time and streamline your workflow. This efficiency allows you to focus more on analyzing data and deriving actionable insights rather than spending time on formatting and structuring your research.

How to use the market research templates in Miro

Using the market research templates in Miro is straightforward. Follow these step-by-step instructions:

Select a template: Browse our extensive library and choose the market research template that best fits your needs. The variety ensures that you can find a template suitable for any research project.
Customize the template: Add your data, adjust the layout, and incorporate your branding elements to make the template your own. This customization ensures that the final output meets your organization's standards and requirements.
Collaborate with your team: Use Miro's collaborative features to invite team members to contribute in real time, ensuring everyone stays aligned and informed. This real-time collaboration enhances productivity and fosters a more cohesive team effort.
Integrate other tools: Enrich your research by integrating other tools and data sources directly into the template. This integration capability allows you to pull in data from various sources, providing a more comprehensive view of your research findings.
Present your findings: Use Miro's presentation features to effectively share your insights and recommendations with stakeholders. These features help you create compelling presentations that clearly communicate your research outcomes and support data-driven decision-making.

By following these steps, you can maximize the potential of Miro's market research templates and achieve comprehensive, data-driven results.