Customer problem statement template

Focus your team’s attention on a customer’s experience.

Use a customer problem statement to ensure your team is addressing a real customer need or problem at each stage of a project.

About the customer problem statement template

How do you create a customer problem statement?

To create a customer problem statement, be sure to describe the customer’s current conditions and situation. Consider how they feel, how they’re being impacted financially or in other ways, and any other important details about their thoughts or feelings.

Why use the customer problem statement approach?

When you use the customer problem statement, you’re thinking about your customer’s thoughts and feelings, which increases your likelihood of creating something they will find valuable. Additionally, problem statements help teams align their efforts around a common goal, clearly define what that goal is, and feel invested in achieving it.

Easy to use

Easy to use

Save time by using our pre-made customer problem statement template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

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