Market research templates

Find out what your customers want and their pain points with Miro's market and business research templates. Target the right audiences and design better customer experiences consistently across all platforms.

Design Research Template
Miro
3likes
68uses
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
3C Analysis Template
Miro
0likes
64uses
The 3C Analysis Template is a powerful tool that can help you analyze your business environment, identify opportunities for growth, and guide your business strategy. By using the template, you can collaborate with your team in real time, customize the template to fit your needs, and save time, making it an essential tool for any business looking to stay ahead of the competition.
Ecosystem Map [Research]
Absurd
16likes
62uses
Culture Map [Research]
Absurd
16likes
58uses
Collaborative User Research
Rachel Yang
28likes
58uses
Research Kit
Nada
19likes
57uses
Research Analysis
Martina
10likes
55uses
Audience Persona Template
Miro
1likes
51uses
The Audience Persona Template is an essential tool that helps gain valuable insights into the target demographic. It ensures that every strategic decision is tailored to meet the specific needs and preferences of the audience. The template is designed to cover areas like Background, Hobbies and Interests, Goals, Biggest Fears, Challenges, Common Objections, and Demographics. This detailed approach enables the creation of a nuanced and multi-dimensional audience profile. By understanding the basic demographic information and the target audience's deeper motivations, challenges, and apprehensions, teams can develop more empathetic, effective, and targeted strategies. This depth of understanding leads to more resonant and successful product developments, marketing campaigns, and customer engagement initiatives.
Feature Planning Template
Miro
1likes
49uses
Features are what make a product or service fun, but adding new ones is no walk in the park. It takes many steps—ideating, designing, refining, building, testing, launching, and promoting—and just as many stakeholders. Feature Planning lets you put a smooth, sturdy process in place, so you can add a feature successfully, and spend less time and resources doing it. That makes our Feature Planning Template a smart starting point for anyone looking to add new product features, especially members of product, engineering, marketing, and sales teams.
HEART Framework Template
Miro
2likes
49uses
Happiness, Engagement, Adoption, Retention, and Task Success. Those are the pillars of user experience — which is why they serve as the key metrics in the HEART framework. Developed by the research team at Google, this framework gives larger companies an accurate way to measure user experience at scale, which you can then reference throughout the product development lifecycle. While the HEART framework uses five metrics, you might not need all five for every project — choose the ones that will be most useful for your company and project.
ResearchOps Framework
Voula Gkatzidou
6likes
47uses
Primary & Secondary Research
Praxis by Emergn
10likes
45uses
Future Research with AI Assistance
Velebit
31likes
43uses
Research Steps
Cathy F
24likes
42uses
Market Research
Kim@rubyroo.marketing
21likes
42uses
Research Interview Guide Template
Miro
1likes
40uses
Scattered notes, missed follow-up questions, and inconsistent interview structures are sabotaging your research insights. Our research interview guide template, built with Miro Docs, helps UX researchers and product managers conduct structured, focused interviews that generate actionable findings. Transform chaotic conversations into organized research sessions that actually move your product forward.
Research Insight Synthesis Template
Miro
5likes
40uses
The Intelligent Research Insight Synthesis Template in Miro is a game-changer for teams looking to streamline their research processes. This template leverages Miro AI to automate tedious tasks such as clustering data and summarizing large datasets, allowing teams to focus on deriving meaningful insights. One standout benefit of using this template is its ability to enhance collaboration by providing a structured framework that reduces the need for manual organization, ensuring that no critical insights are overlooked. This not only speeds up the synthesis process but also significantly improves the quality and accuracy of research outcomes.
Product Positioning Template
Miro
3likes
38uses
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Research Synthesis/Summary
Miro
3likes
37uses
A research synthesis template is a structured framework that helps UX researchers and product teams organize, analyze, and distill user research findings into meaningful patterns and actionable recommendations. Instead of letting valuable insights get buried in interview transcripts, usability testing notes, and survey data, this template creates a visual workspace for identifying key themes, prioritizing user needs, and aligning cross-functional teams on what users actually need. Use this template to transform raw user research into strategic product direction that moves your roadmap forward.
EcoSystem Loops [Research]
Absurd
14likes
32uses
Research Session Note Taking
Kristin Leitch
7likes
26uses
User Research Repository Template
Miro
2likes
24uses
Drowning in research files, interview notes, and study results that never see the light of day? A user research repository is your centralized hub for organizing, tracking, and synthesizing all your UX research efforts. This template helps product teams, researchers, and designers transform fragmented insights into a searchable, actionable knowledge base that drives better product decisions. Built with Miro Tables, you can filter by participant segments, track study progress, and instantly surface relevant findings when you need them most.
Research Plan Template
Miro
2likes
24uses
A research plan template helps you organize and execute user research projects from start to finish. It captures everything from research objectives and methodology to participant details and success criteria in one collaborative space. Instead of juggling scattered documents, emails, and spreadsheets, this template creates a single source of truth that keeps your entire research team aligned and stakeholders informed throughout the process.
Transition Journey [Research]
Absurd
11likes
22uses
Interview Research Board
Deanne Watt
10likes
20uses
Features Audit Template
Miro
2likes
17uses
Add new features or improve existing features—those are the two paths toward improving a product. But which should you take? A features audit will help you decide. This easy, powerful product management tool will give you a way to examine all of your features, then gather research and have detailed discussions about the ones that simply aren’t working. Then you can decide if you should increase those features’ visibility or the frequency with which it’s used—or if you should remove it altogether.
Growth Experiments Template
Miro
0likes
16uses
Many ambitious companies are eying the future and aiming to grow. But growth decisions can be leaps of faith that are risky and costly. That’s why growth experiments make so much sense. They offer a systematic six-step method that reveals which strategies are most effective, how they’ll affect your revenue, and how they compare to your past approaches. By helping you test out your strategies for scaling your business before you fully commit, growth experiments can save you serious time, resources, and money.
Comparative Research Analysis
Alexis Cruzzavala
8likes
15uses
Get Started With Quantitative User Research
Joe Newbold
6likes
13uses
User Research Strategy
James Treacher
8likes
12uses
Look Mock Analyze Template
Miro
0likes
12uses
Doing your homework (aka, the research) is a key step in your design process, and the Look, Mock, Analyze approach helps you examine, structure, and streamline that step. With this powerful tool you’ll be able to identify your strengths and weaknesses, what you did right or wrong, and whether you spent time efficiently. Our Look, Mock, Analyze template makes it so easy for you to discover inspiration, mock up designs, and get feedback — you can start by setting up your board in less than a minute.
Journey Map Framework [Research]
Absurd
15likes
10uses
Market Research Work Breakdown Structure
Deanne Watt
3likes
9uses
Banner Impressions Research
Mike Podlas
3likes
5uses
Management Market Share Analysis Report
lisa van der Gevel Wenteler
0likes
4uses
Market Analysis Framework
Aryanna Martin
3likes
2uses

Explore more

5 Whys Templates Branding Canvas Templates Customer Journey Map Design Documentation Empathy Map FMEA Analysis Templates Human-Centered Design Marketing Brief Templates Persona Templates Position Statement Templates RACI Matrix Raid Log templates Root Cause Analysis Templates Service Blueprint Templates Storyboard UI UX

About the Market Research Templates Collection

Miro's market research templates collection is designed to streamline the process of gathering, analyzing, and presenting market data. These templates cater to various stages of market research, from initial data collection to final reporting. Whether you're conducting a comprehensive market analysis or a focused survey, our templates provide a structured approach to ensure thorough and accurate results. The collection includes templates for market research reports, market research analysis, and more, making it easier for teams to collaborate and share insights.

Why you'll love our market research templates

Our market research templates are designed to enhance your research process from start to finish. Here's why you'll love using them:

User-friendly design: Our templates are intuitive and easy to navigate, allowing you to focus on your research rather than the formatting. This user-centric approach ensures that even beginners can quickly get up to speed.
Customizable: Tailor the templates to fit your specific needs and branding, ensuring that your reports and analyses are uniquely yours. This flexibility allows you to adapt the templates to various research scenarios and organizational requirements.
Collaborative features: Miro's templates facilitate teamwork, enabling real-time collaboration and seamless sharing of insights. This means that team members can work together simultaneously, providing immediate feedback and ensuring everyone is on the same page.
Comprehensive structure: Each template covers all essential aspects of market research, from data collection to analysis and reporting. This thoroughness helps you maintain a structured approach, ensuring no critical element is overlooked.
Time-saving: By providing a structured approach, our templates help you save time and streamline your workflow. This efficiency allows you to focus more on analyzing data and deriving actionable insights rather than spending time on formatting and structuring your research.

How to use the market research templates in Miro

Using the market research templates in Miro is straightforward. Follow these step-by-step instructions:

Select a template: Browse our extensive library and choose the market research template that best fits your needs. The variety ensures that you can find a template suitable for any research project.
Customize the template: Add your data, adjust the layout, and incorporate your branding elements to make the template your own. This customization ensures that the final output meets your organization's standards and requirements.
Collaborate with your team: Use Miro's collaborative features to invite team members to contribute in real time, ensuring everyone stays aligned and informed. This real-time collaboration enhances productivity and fosters a more cohesive team effort.
Integrate other tools: Enrich your research by integrating other tools and data sources directly into the template. This integration capability allows you to pull in data from various sources, providing a more comprehensive view of your research findings.
Present your findings: Use Miro's presentation features to effectively share your insights and recommendations with stakeholders. These features help you create compelling presentations that clearly communicate your research outcomes and support data-driven decision-making.

By following these steps, you can maximize the potential of Miro's market research templates and achieve comprehensive, data-driven results.