Innovation Matrix Template
Create an innovation strategy to help your business grow and succeed with the Innovation Matrix Template.
Trusted by 65M+ users and leading companies
About the Innovation Matrix Template
Are you looking for a way to inspire change in your business? Using the Innovation Matrix Template, you identify the best avenues of growth, allowing you to create a successful and unique innovation strategy.
Let’s take a look at what an innovation matrix is and how you can create one using our Innovation Matrix Template.
What is an innovation matrix?
An innovation matrix is a visualization of how to innovate your business based on your goals.
Whether you’re a startup or a growing enterprise, the matrix allows you to identify new areas of innovation, simplifying innovation management in the process. It’s often used as the starting point for creating an innovation program. It urges companies to use Design Thinking techniques to build their strategy.
The matrix itself is more of a framework than a set template, meaning that it varies in structure. Our Innovation Matrix Template focuses on four key areas: breakthrough innovation, sustaining innovation, basic research, and disruptive innovation. We’ll look at these in more detail later.
Benefits of using an innovation matrix
An innovation matrix allows businesses and entrepreneurs to create their innovation strategy, but it also has additional benefits. Companies that use innovation initiatives can also perform the following:
Identify areas of improvement in your current business model and processes
Map out new products
Improve existing products
Discover revolutionary breakthroughs in new areas of the business
Better allocate resources to areas that will foster growth
It also helps teams coordinate their efforts and streamline the innovation process, outlining the key areas of growth and development in one location.
Create an innovation matrix
Miro's visual workspace allows teams to create a shareable innovation matrix easily. Start by using our Innovation Matrix Template and follow these simple steps:
Step 1: Begin with the ideation process, which involves identifying the areas of growth in your business and constructing new ideas within these areas. Think of it as a brainstorm. You lay everything on the table and start your roadmap to innovation.
To get things started, ask yourself, is there a particular area of your business you want to focus on? Use this as the foundation to develop your ideas, and you’ll be on your way to creating a refined and focused matrix.
Step 2: Now that you’ve outlined your main areas of focus, you can start to categorize your ideas within the matrix. Our template has four sections to do this: breakthrough innovation, sustaining innovation, basic research, and disruptive innovation (sometimes known as radical innovation).
Your ideas should be placed in the matrix depending on which category they suit best. For example, if you have a well-thought-through and developed idea that’s unlike anything else happening in your industry, you’d place it in the disruptive innovation section.
Step 3: You can now review the matrix in its entirety to identify the best areas of growth. To do this, figure out which ideas are likely to yield the best results and what resources you’ll need to bring them to reality.
The bottom half of the matrix tends to outline the quick wins, while the rest of the matrix might require more time and resources to bring to life. These are often the ideas that’ll make a big difference and push the boundaries of what your business can do.
Step 4: Use all the information you’ve gathered from the matrix to create an innovation strategy. It should outline the goals and metrics you’ve set, the actions you plan to take, and how this innovation will improve the business.
Example of an effective innovation matrix
For a lot of businesses, one product isn’t enough to remain sustainable. Look at Amazon, for example. In addition to their online retail service, they also offer their online streaming platform, Amazon Prime.
Let’s use a similar example to exemplify an innovation matrix. Here’s an outline of the information you’d see in an effective innovation matrix for product development:
Breakthrough innovation: Expand the existing product line with new features to meet changing customer needs. This will sit in the top left corner of the matrix.
Sustaining innovation: Next to the previous section in the top right of the matrix, you’ll see the sustaining innovation category. This will feature a new product that’ll challenge your competitors and fill a gap in the market.
Basic research: In the bottom left corner of the matrix, you’ll see the basic research section. This includes small and quick improvements to the existing product line to offer more value to customers.
Disruptive innovation: In the bottom right corner of the matrix, you’ll see a new product that’s never been seen before. This will change the industry and potentially create an entirely new market.
This is a very top-level example of a product development matrix. In your matrix, you can go into more detail about the type of product you should launch, how to launch it, and whether there are any quick wins.
What is the main focus of the innovation matrix?
The main focus is to help businesses identify different types of innovation based on their goals. As you can imagine, this means that the focus of each innovation strategy varies from business to business. While some focus on product development, others might focus on customer service. It all depends on what the business wants to achieve with its innovation projects.
What are the different types of innovation matrix?
There’s no set definition of an innovation matrix. In fact, there are quite a few different types of innovation matrices. The basic template tends to match the template you see here, but it can come in different structures and with different categories depending on the goal of the matrix. Our Innovation Matrix template makes it easy to add comments and change the layout and the text as needed.
Why is an innovation strategy important?
Businesses that don’t innovate simply won’t survive. By having an innovation strategy in place, your business can adapt to new environments and keep ahead of the curve. It helps you find new ways to grow, keep up with changing customer needs, and stand out from the competition — all of which are vital to the longevity of your business.
Get started with this template right now.
RICE Prioritization Template
Works best for:
Project Management, Strategic Planning, Prioritization
Teams use the RICE framework to prioritize the best course of action for their business. Using the model, you assign a RICE score to different ideas and tasks. This score tells you whether that item is something to prioritize. As a result, you make better-informed decisions about growing your business.
Cynefin Framework Template
Works best for:
Leadership, Decision Making, Prioritization
Companies face a range of complex problems. At times, these problems leave the decision makers unsure where to even begin or what questions to ask. The Cynefin Framework, developed by Dave Snowden at IBM in 1999, can help you navigate those problems and find the appropriate response. Many organizations use this powerful, flexible framework to aid them during product development, marketing plans, and organizational strategy, or when faced with a crisis. This template is also ideal for training new hires on how to react to such an event.
Remote Design Sprint Template
Works best for:
Design, Desk Research, Sprint Planning
A design sprint is an intensive process of designing, iterating, and testing a prototype over a 4 or 5 day period. Design sprints are conducted to break out of stal, work processes, find a fresh perspective, identify problems in a unique way, and rapidly develop solutions. Developed by Google, design sprints were created to enable teams to align on a specific problem, generate multiple solutions, create and test prototypes, and get feedback from users in a short period of time. This template was originally created by JustMad, a business-driven design consultancy, and has been leveraged by distributed teams worldwide.
Product / Market Fit Canvas Template
Works best for:
Market Research, Strategic Planning, Product Management
The product/market fit canvas template is used to help product teams meet customer and market needs with their product design. This template looks at a product in two dimensions: first, how the product fits user needs, and second, how the fully designed product fits within the market landscape. This combined metric understands a product holistically from the way customers use and desire a product, to the market demand. By comparing customer and product qualities side by side, users should better understand their product space and key metrics.
Official 5-Day Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.
Product Vision Template
Works best for:
Product Management
Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.