Innovation Matrix Template
Create an innovation strategy to help your business grow and succeed with the Innovation Matrix Template.
About the Innovation Matrix Template
Are you looking for a way to inspire change in your business? Using the Innovation Matrix Template, you identify the best avenues of growth, allowing you to create a successful and unique innovation strategy.
Let’s take a look at what an innovation matrix is and how you can create one using our Innovation Matrix Template.
What is an innovation matrix?
An innovation matrix is a visualization of how to innovate your business based on your goals.
Whether you’re a startup or a growing enterprise, the matrix allows you to identify new areas of innovation, simplifying innovation management in the process. It’s often used as the starting point for creating an innovation program. It urges companies to use Design Thinking techniques to build their strategy.
The matrix itself is more of a framework than a set template, meaning that it varies in structure. Our Innovation Matrix Template focuses on four key areas: breakthrough innovation, sustaining innovation, basic research, and disruptive innovation. We’ll look at these in more detail later.
Benefits of using an innovation matrix
An innovation matrix allows businesses and entrepreneurs to create their innovation strategy, but it also has additional benefits. Companies that use innovation initiatives can also perform the following:
Identify areas of improvement in your current business model and processes
Map out new products
Improve existing products
Discover revolutionary breakthroughs in new areas of the business
Better allocate resources to areas that will foster growth
It also helps teams coordinate their efforts and streamline the innovation process, outlining the key areas of growth and development in one location.
Create an innovation matrix
Miro's visual workspace allows teams to create a shareable innovation matrix easily. Start by using our Innovation Matrix Template and follow these simple steps:
Step 1: Begin with the ideation process, which involves identifying the areas of growth in your business and constructing new ideas within these areas. Think of it as a brainstorm. You lay everything on the table and start your roadmap to innovation.
To get things started, ask yourself, is there a particular area of your business you want to focus on? Use this as the foundation to develop your ideas, and you’ll be on your way to creating a refined and focused matrix.
Step 2: Now that you’ve outlined your main areas of focus, you can start to categorize your ideas within the matrix. Our template has four sections to do this: breakthrough innovation, sustaining innovation, basic research, and disruptive innovation (sometimes known as radical innovation).
Your ideas should be placed in the matrix depending on which category they suit best. For example, if you have a well-thought-through and developed idea that’s unlike anything else happening in your industry, you’d place it in the disruptive innovation section.
Step 3: You can now review the matrix in its entirety to identify the best areas of growth. To do this, figure out which ideas are likely to yield the best results and what resources you’ll need to bring them to reality.
The bottom half of the matrix tends to outline the quick wins, while the rest of the matrix might require more time and resources to bring to life. These are often the ideas that’ll make a big difference and push the boundaries of what your business can do.
Step 4: Use all the information you’ve gathered from the matrix to create an innovation strategy. It should outline the goals and metrics you’ve set, the actions you plan to take, and how this innovation will improve the business.
Example of an effective innovation matrix
For a lot of businesses, one product isn’t enough to remain sustainable. Look at Amazon, for example. In addition to their online retail service, they also offer their online streaming platform, Amazon Prime.
Let’s use a similar example to exemplify an innovation matrix. Here’s an outline of the information you’d see in an effective innovation matrix for product development:
Breakthrough innovation: Expand the existing product line with new features to meet changing customer needs. This will sit in the top left corner of the matrix.
Sustaining innovation: Next to the previous section in the top right of the matrix, you’ll see the sustaining innovation category. This will feature a new product that’ll challenge your competitors and fill a gap in the market.
Basic research: In the bottom left corner of the matrix, you’ll see the basic research section. This includes small and quick improvements to the existing product line to offer more value to customers.
Disruptive innovation: In the bottom right corner of the matrix, you’ll see a new product that’s never been seen before. This will change the industry and potentially create an entirely new market.
This is a very top-level example of a product development matrix. In your matrix, you can go into more detail about the type of product you should launch, how to launch it, and whether there are any quick wins.
What is the main focus of the innovation matrix?
The main focus is to help businesses identify different types of innovation based on their goals. As you can imagine, this means that the focus of each innovation strategy varies from business to business. While some focus on product development, others might focus on customer service. It all depends on what the business wants to achieve with its innovation projects.
What are the different types of innovation matrix?
There’s no set definition of an innovation matrix. In fact, there are quite a few different types of innovation matrices. The basic template tends to match the template you see here, but it can come in different structures and with different categories depending on the goal of the matrix. Our Innovation Matrix template makes it easy to add comments and change the layout and the text as needed.
Why is an innovation strategy important?
Businesses that don’t innovate simply won’t survive. By having an innovation strategy in place, your business can adapt to new environments and keep ahead of the curve. It helps you find new ways to grow, keep up with changing customer needs, and stand out from the competition — all of which are vital to the longevity of your business.
Get started with this template right now.
Product Canvas Template
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
Customer Journey Map Template
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Outcome Mapping Template
Large, complex projects have plenty of inherent uncertainty — and can have a lot of possible outcomes. How can you be ready for them all? You can anticipate them. Outcome Mapping is a technique that lets you gather information ahead of time to prepare for the many changes and unforeseen obstacles that arise during a project. This template makes it easy for you to conduct Outcome Mapping in four steps: doing your pre-work, providing a framework for monitoring, developing an evaluation plan, and circulating it to your team and stakeholders.
4P Marketing Mix Template
Product, Place, Promotions, and Price. Starting with this template (and those 4Ps) you can choose the best way to take your product or service to market. The secret is to create just the right mix—deciding how much each P needs in terms of investment, attention, and resources. That will help you build your strengths, adapt to the market, and collaborate with partners. And our simple whiteboard tool is the perfect canvas to create your marketing mix and share with teams and across your organization.
Gap Analysis Template
Consider your team’s or organization’s ideal state. Now compare it to your current real-world situation. Want to identify the gaps or obstacles that stand between your present and future? Then you’re ready to run a gap analysis. This easy-to-customize template will let your team align on what obstacles are preventing you from hitting your goals sooner, collaborate on a plan to achieve those goals, and push your organization toward growth and development. You can focus on specific gap analyses — including for skills, candidates, software, processes, vendors, data, and more.
Bang for the Buck Template
The name pretty much says it—this Agile framework is all about helping you maximize efficiency by powering collaboration between product managers and dev teams. Together you can go over each to-do on the project agenda and evaluate them in terms of costs and benefits. That way you can prioritize tasks based on how much bang for your buck they deliver. This template is great for teams and organizations that want to make a strategic plan to tackle an upcoming sprint.