Market segmentation matrix template

Identify the best opportunities for your company’s growth.

The Market Segmentation Matrix is an analytical business tool that allows you to see how various segments have performed with a set of products. Market segmentation is a strategy that divides a market into different forms to allow a business to better target its products to the appropriate customers.

About the Market Segmentation Matrix template

How do you set up the Market Segmentation Matrix?

The Market Segmentation Matrix is divided into four quadrants: geographic, psychographic, demographic, and behavioral. For each quadrant, you can consider the different ways of segmenting your customers or potential customers.

How do you use the Market Segmentation Matrix template?

Start with Miro’s fully customizable, pre-made Market Segmentation Matrix template. Invite your teammates to join the board and collaborate with you. Add ideas with sticky notes and upload photos, videos, or other file types as necessary. You may also want to color-code the sticky notes according to the size of the segment or the feasibility of pursuing a segmentation strategy with that group.  

Easy to use

Easy to use

Save time by using our pre-made Market Segmentation Matrix template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Seamless sharing

Seamless sharing

Need to share your Market Segmentation Matrix template with others? Miro has multiple exporting options, like saving to PDF.

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