How Now Wow matrix template
Brainstorm and organize ideas based on their originality and ease of implementation.
Easy to use
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The How Now Wow matrix is a tool you can use to brainstorm ideas and organize them based on their originality and ease of implementation. “How” is used to describe ideas that are innovative but not yet feasible, “Now” refers to ideas that are familiar, easy to implement, and proven to work well, and “Wow” describes ideas that are new but still easy to implement. The goal of using the matrix is to come up with as many “Wow” ideas as possible.
About the How Now Wow matrix template
How do you use the How Now Wow matrix?
The horizontal axis represents originality and rates ideas as normal or innovative. The vertical axis represents ease of implementation and rates ideas as easy or difficult to implement. Ideas that are unoriginal and challenging probably aren’t worth pursuing.
“How” ideas that are innovative but difficult to execute may need further work before you can act upon them. “Now” ideas are generally considered low-hanging fruit. “Wow” ideas are both innovative and relatively easy to implement, so this is where you’ll want to try to focus your attention.
Who can use the How Now Wow matrix?
The How Now Wow matrix is versatile enough to be used by any number of teams. Use it whenever you’d like to encourage your team to do creative brainstorming. In order to encourage maximum creativity, you may find it beneficial to break teams into smaller groups or let people brainstorm individually before sharing their ideas with a larger group.
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