Market research templates

Find out what your customers want and their pain points with Miro's market and business research templates. Target the right audiences and design better customer experiences consistently across all platforms.

Mood Board Template
Miro
6 likes
184 uses
When you’re kicking off a creative project, it’s sometimes important to communicate the mood you’re trying to evoke — but it’s so hard to do it with words. So create a mood board and use images, color palettes, textures, and typography. Mood boards are also perfect for gathering inspiration and sketching out and pitching ideas, and they’re not just for designers — your content writers, sales teams, and product teams can use them too, and this template makes it easy for all of you to get started.
Research Notetaking Template
Denise Golaszewski
35 likes
159 uses
Likert Scale Template
Miro
0 likes
152 uses
It’s not always easy to measure complex, highly subjective data — like how people feel about your product, service, or experience. But the Likert scale is designed to help you do it. This scale allows your existing or potential customers to respond to a statement or question with a range of phrases or numbers (e.g., from “strongly agree” to “neutral,” to “strongly disagree,” or from 1 to 5). The goal is to ask your customer some specific questions to turn into easy-to-interpret actionable user insights.
Customer Problem Statement Template
Miro
0 likes
130 uses
iPhone App Template
Miro
2 likes
116 uses
Incredible percentages of smartphone users worldwide have chosen iPhones (including some of your existing and potential customers), and those users simply love their apps. But designing and creating an iPhone app from scratch can be one seriously daunting, effort-intensive task. Not here — this template makes it easy. You’ll be able to customize designs, create interactive protocols, share with your collaborators, iterate as a team, and ultimately develop an iPhone app your customers will love.
Impact-Led User Research Framing template
Roxane Lacotte
16 likes
101 uses
Kano Model Template
Miro
0 likes
98 uses
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.
Scenario Mapping Template
Miro
0 likes
95 uses
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.
Jobs to be Done template
Miro
1 likes
94 uses
It’s all about a job done right — customers “hire” a product or service to do a “job,” and if it's not done right, the customer will find someone to do it better. Built on that simple premise, the Jobs To Be Done (JTBD) framework helps entrepreneurs, start-ups, and business managers define who their customer is and see unmet needs in the market. A standard job story lets you see things from your customers’ perspective by telling their story with a “When I…I Want To…So That I …” story structure.
Target Audience Template
Miro
2 likes
85 uses
Strategy Diamond Template
Miro
5 likes
84 uses
To achieve key objectives, every business assembles a series of strategies. But what elements should you consider when building a strategy? A strategy diamond is a collection of elements forming a coherent business strategy. These elements include: Arenas, Differentiators, Vehicles, Staging, and Economic Logic. Most strategic plans focus on just one or two of these elements, creating gaps that might cause problems for your business later on. A strategy diamond can help you stay focused and ensure you’re fulfilling all of your business’s needs rather than one or two.
Competitor Product Research
Milena Ryzhkova
13 likes
76 uses
The Competitor Product Research template assists product teams in analyzing competitor offerings and market landscapes effectively. By identifying competitor strengths, weaknesses, and market trends, this template enables teams to uncover insights and opportunities for differentiation. With sections for conducting feature comparisons, SWOT analysis, and market positioning assessments, it facilitates informed decision-making and strategic planning. This template serves as a valuable resource for gaining competitive intelligence and driving product innovation and differentiation.
Go-to-Market GTM Template | Miro
Miro
4 likes
75 uses
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
English · Social Media Marketing Research
Zulesan Academy
21 likes
73 uses
Research Report: Sharing Insights
Looppanel
28 likes
73 uses
Lean UX Canvas Template
Miro
0 likes
64 uses
What are you building, why are building it, and who are you building it for? Those are the big pictures questions that guide great companies and teams toward success — and Lean UX helps you find the answers. Especially helpful during project research, design, and planning, this tool lets you quickly make product improvements and solve business problems, leading to a more customer-centric product. This template will let you create a Lean UX canvas structured around eight key elements: Business problem, Business outcome, Users and customers, User benefits, Solution ideas, Hypothesis, Assumptions, Experimentation.
Collaborative User Research
Rachel Yang
28 likes
58 uses
Storyboard Presentation Template
Miro
3 likes
58 uses
Culture Map [Research]
Absurd
16 likes
57 uses
Ecosystem Map [Research]
Absurd
16 likes
57 uses
Prune the Product Tree Template
Miro
0 likes
50 uses
Prune the Product Tree (also known as the product tree game or the product tree prioritization framework) is a visual tool that helps product managers organize and prioritize product feature requests. The tree represents a product roadmap and helps your team think about how to grow and shape your product or service by gamifying feedback-gathering from customers and stakeholders. A typical product tree has four symbolic features: the trunk, which represents the existing product features your team is building; the branches, each of which represents a product or system function; roots, which are technical requirements or infrastructure; and leaves, which are new ideas for product features.
Research Topic Brainstorm Template
Miro
1 likes
49 uses
Coming up with a topic for a research project can be a daunting task. Use the Research Topic Brainstorm template to take a general idea and transform it into something concrete. With the Research Topic Brainstorm template, you can compile a list of general ideas that interest you and then break them into component parts. You can then turn those parts into questions that might be the focus for a research project.
UX Research Plan Template
Miro
1 likes
49 uses
A research plan communicates the fundamental information that stakeholders need to understand about a user experience research project: who, what, why, and when. The plan ensures everyone is aligned and knows what they must do to make the UX research project a success. Use the research plan to communicate background information about your project; objectives; research methods; the scope of the project, and profiles of the participants. By using a UX research plan, you can achieve stakeholder buy-in, stay on track, and set yourself up for success.
Research Analysis
Martina
8 likes
47 uses
Proto Persona Template
Miro
1 likes
43 uses
The Proto Persona Template is tailored to capture the essence of hypothetical user segments. It encapsulates key attributes such as user needs, behaviors, and potential pain points. One of its standout benefits is its ability to foster empathy. By visualizing and understanding these preliminary user profiles, design and strategy teams can tap into a deeper connection with their target audience, ensuring that solutions resonate authentically and address genuine needs.
Primary & Secondary Research
Praxis by Emergn
9 likes
42 uses
Research Steps
Cathy F
23 likes
41 uses
Future Research with AI Assistance
Velebit
29 likes
40 uses
Flyer Maker Template
Miro
3 likes
40 uses
Whether it’s a client party or a nonprofit fundraiser, your event needs one key thing to be a smashing success: people to show up. That’s why promoting it is such an important part of the planning—and creating and sending a flyer is the first step. These single-page files will grab your guests’ attention and give them the key details, such as the time, date, and location (and if it’s a fundraiser, who/what the funds will benefit). This template will let you lay out text and customize a flyer design.
User Interview Template
Miro
0 likes
39 uses
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
Newsletter Template
Miro
1 likes
38 uses
ResearchOps Framework
Voula Gkatzidou
6 likes
35 uses
Market Research
Kim@rubyroo.marketing
18 likes
34 uses
Research Kit
Nada
12 likes
33 uses
Rebranding Presentation
Miro
1 likes
31 uses
EcoSystem Loops [Research]
Absurd
13 likes
30 uses

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5 Whys Templates Branding Canvas Templates Customer Journey Map Design Documentation Empathy Map FMEA Analysis Templates Human-Centered Design Marketing Brief Templates Persona Templates Position Statement Templates RACI chart templates Raid Log templates Root Cause Analysis Templates Service Blueprint Templates Storyboard UI UX

About the Market Research Templates Collection

Miro's market research templates collection is designed to streamline the process of gathering, analyzing, and presenting market data. These templates cater to various stages of market research, from initial data collection to final reporting. Whether you're conducting a comprehensive market analysis or a focused survey, our templates provide a structured approach to ensure thorough and accurate results. The collection includes templates for market research reports, market research analysis, and more, making it easier for teams to collaborate and share insights.

Why you'll love our market research templates

Our market research templates are designed to enhance your research process from start to finish. Here's why you'll love using them:

User-friendly design: Our templates are intuitive and easy to navigate, allowing you to focus on your research rather than the formatting. This user-centric approach ensures that even beginners can quickly get up to speed.
Customizable: Tailor the templates to fit your specific needs and branding, ensuring that your reports and analyses are uniquely yours. This flexibility allows you to adapt the templates to various research scenarios and organizational requirements.
Collaborative features: Miro's templates facilitate teamwork, enabling real-time collaboration and seamless sharing of insights. This means that team members can work together simultaneously, providing immediate feedback and ensuring everyone is on the same page.
Comprehensive structure: Each template covers all essential aspects of market research, from data collection to analysis and reporting. This thoroughness helps you maintain a structured approach, ensuring no critical element is overlooked.
Time-saving: By providing a structured approach, our templates help you save time and streamline your workflow. This efficiency allows you to focus more on analyzing data and deriving actionable insights rather than spending time on formatting and structuring your research.

How to use the market research templates in Miro

Using the market research templates in Miro is straightforward. Follow these step-by-step instructions:

Select a template: Browse our extensive library and choose the market research template that best fits your needs. The variety ensures that you can find a template suitable for any research project.
Customize the template: Add your data, adjust the layout, and incorporate your branding elements to make the template your own. This customization ensures that the final output meets your organization's standards and requirements.
Collaborate with your team: Use Miro's collaborative features to invite team members to contribute in real time, ensuring everyone stays aligned and informed. This real-time collaboration enhances productivity and fosters a more cohesive team effort.
Integrate other tools: Enrich your research by integrating other tools and data sources directly into the template. This integration capability allows you to pull in data from various sources, providing a more comprehensive view of your research findings.
Present your findings: Use Miro's presentation features to effectively share your insights and recommendations with stakeholders. These features help you create compelling presentations that clearly communicate your research outcomes and support data-driven decision-making.

By following these steps, you can maximize the potential of Miro's market research templates and achieve comprehensive, data-driven results.