Website Flowchart Template
Plan, organize, and clarify your website content.
About the Website Flowchart Template
A website flowchart (also known as a sitemap) maps out the structure and complexity of any current or future website.
A well-structured sitemap or flowchart makes your website easily searchable. Each piece of content should ideally give users accurate search results, based on keywords connected to your web content.
Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
Keep reading to learn more about website flowcharts.
What is a website flowchart
A website flowchart (or sitemap) can be used as a planning tool to help organize and clarify existing content, and get rid of unnecessary or duplicate content. The flowchart can also help your team identify knowledge gaps for future content.
Website flowcharts help you stay focused on your user and your goals when working on website projects, whether website launches, audits, or redesigns.
Ideally, your users shouldn’t be confused when navigating your website (whether first-time or return visits), or interacting with any of your content. Website flowcharts help you spot areas of friction or dead-end points across user flows.
When to use a website flowchart
A sitemap can help your product, UX, or content teams:
Clarify content themes or focuses so the user understands your products and services
Reduce broken links across your website
Streamline the conversion funnel so the user takes fewer steps before converting
Maintain higher search engine rankings by planning regular content refreshes to maintain a competitive edge
Kickstart a new business or initiative, especially since sitemaps help content get discovered faster
Invite cross-functional input and collaborate, as the needs of the users and website or content architecture evolve
Use your website flowchart as a web design project tracker, too. Keep an eye on finalized website elements, what areas need development, and how much your team progresses.
Create your own website flowchart
Making your own website flowcharts is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting the Website Flowchart Template, then take the following steps to make one of your own.
Clarify your website’s purpose and goals. Websites should be focused and easy to navigate. Ask your team to articulate your website’s high-level goals and purpose on sticky notes. These can be broken down into specific, color-coded goals for each webpage. Your sitemap should help you determine whether every page on your website truly reinforces your goals.
Identify duplicate content and flag it for review. Use the number labels on each webpage to map out the user flow or rank the relevance of each website from highest to lowest possible. Flag duplicate content with relevant symbols like
to mark potential conflicting information or pages that don’t convert.emojisStreamline your conversion funnel. After you’ve finished adding the necessary new pages to your sitemap, map out and combine any duplicate steps a user must take to complete a sign-up or purchase. The fewer steps, the sooner your potential user can convert.
Share your sitemap cross-functionally. Lots of people are involved in website launches, audits, or redesigns: from web designers, project managers, and developers, to copywriters, and sales and marketing (at least!). To align everyone on the goals and progress of your website project, keep the flowchart visible and easily accessible to all.
Get started with this template right now. It’s free
Storyboard
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Growth Experiments
Many ambitious companies are eying the future and aiming to grow. But growth decisions can be leaps of faith that are risky and costly. That’s why growth experiments make so much sense. They offer a systematic six-step method that reveals which strategies are most effective, how they’ll affect your revenue, and how they compare to your past approaches. By helping you test out your strategies for scaling your business before you fully commit, growth experiments can save you serious time, resources, and money.
User Interview
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
Organizational Chart
Who makes up the team? What roles do they play? Who does each member report to? An organizational chart, or org chart, can answer it all at a glance. Ideal for onboarding new employees, these visual diagrams plot out company structure and the chain of command to help your team members understand reporting relationships, their role, and how they fit into the broader organization. Our template lets you choose your own chart structure and easily plot the connections between employees, roles, and departments.
Project Charter
Project managers rely on project charters as a source of truth for the details of a project. Project charters explain the core objectives, scope, team members and more involved in a project. For an organized project management, charters can be useful to align everyone around a shared understanding of the objectives, strategies and deliverables for a project of any scope. This template ensures that you document all aspects of a project so all stakeholders are informed and on the same page. Always know where your project is going, its purpose, and its scope.
Mood Board
When you’re kicking off a creative project, it’s sometimes important to communicate the mood you’re trying to evoke — but it’s so hard to do it with words. So create a mood board and use images, color palettes, textures, and typography. Mood boards are also perfect for gathering inspiration and sketching out and pitching ideas, and they’re not just for designers — your content writers, sales teams, and product teams can use them too, and this template makes it easy for all of you to get started.