Website Flowchart Template

Organize and clarify your website content with the Website Flowchart Template. Build user-centric experiences and have customers always coming back.

About the Website Flowchart Template

A website flowchart (also known as a sitemap) maps out the structure and complexity of your current or future website.

A well-structured sitemap or flowchart makes your website easily searchable. Each piece of content should ideally give users accurate search results, based on keywords connected to your web content.

Product, UX, and content teams use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.

Keep reading to learn more about website flowcharts.

What is a website flowchart?

A website flowchart can be used as a planning tool to help organize and clarify existing content, and get rid of unnecessary or duplicate content. The flowchart also helps your team identify knowledge gaps for future content.

Website flowcharts help you stay focused on your user and your goals when working on website projects, from website launches, audits, or redesigns.

Ideally, your users shouldn’t be confused when navigating your website (whether it’s their first time or a returning visit), or interacting with any of your content. Website flowcharts help you spot areas of friction or dead-end points across user flows.

Create your own website flowchart

Making your own website flowchart is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting the Website Flowchart Template, then take the following steps to make one of your own.

1. Clarify your website’s purpose and goals

Websites should be focused and easy to navigate. Ask your team to articulate your website’s high-level goals and purpose on sticky notes. These can be broken down into specific, color-coded goals for each webpage. Your sitemap should help you determine whether every page on your website truly reinforces your goals.

2. Add website wireframes and set your website flow

You can build your website flowchart based on a website wireframe or build a quick mock-up with the shapes and images from our library. Make sure what you build is showing your user experience accurately and indicates flow direction with arrows.

3. Identify duplicate content and flag it for review

Use the number labels on each webpage to map out the user flow or rank the relevance of each website from highest to lowest possible. Flag duplicate content with relevant symbols like emojis to mark potential conflicting information or pages that don’t convert.

4. Streamline your conversion funnel

After you’ve finished adding the necessary new pages to your sitemap, map out and combine any duplicate steps a user must take to complete a sign-up or purchase. The fewer steps, the sooner your potential user can convert. In this step, it’s also helpful to build a customer touchpoint map.

5. Share your sitemap cross-functionally

Lots of people are involved in website launches, audits, or redesigns: from web designers, project managers, and developers, to copywriters, and sales and marketing (at least!). To align everyone on the goals and progress of your website project, keep the flowchart visible and easily accessible to all.

Why use a website flowchart?

A sitemap can help your product, UX, or content teams:

  • Clarify content themes or focuses so the user understands your products and services

  • Reduce broken links across your website

  • Streamline the conversion funnel so the user takes fewer steps before converting

  • Maintain higher search engine rankings by planning regular content refreshes to maintain a competitive edge

  • Kickstart a new business or initiative, especially since sitemaps help content get discovered faster

  • Invite cross-functional input and collaborate, as the needs of the users and website or content architecture evolve

  • Use your website flowchart as a web design project tracker, too. Keep an eye on finalized website elements, what areas need development, and how much your team progresses.

FAQ about website flowcharts

How do you create a flowchart for a website?

There are many ways to create a website flowchart, but some of the best practices include conducting user research to understand your customer’s pain points, and collaborating with other teams such as design, product, and development to assess what’s feasible or not. Finally, test your prototypes, to be sure your website flowchart is good, user-friendly, and will reach your company’s goals.

Website Flowchart Template

Get started with this template right now.

Related Templates
Research Design ThumbnailResearch Design Thumbnail

Design Research Template

A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.

Design Research Template
Bar chart-thumb-webBar chart-thumb-web

Bar Graph Template

Bar graphs are an excellent way to compare different types of categories and datasets visually. Many professionals use this type of graph to support their presentations and make data storytelling more understandable. With just a few clicks, use this bar graph template and customize it according to your needs.

Bar Graph Template
Mood Board ThumbnailMood Board Thumbnail

Mood Board Template

When you’re kicking off a creative project, it’s sometimes important to communicate the mood you’re trying to evoke — but it’s so hard to do it with words. So create a mood board and use images, color palettes, textures, and typography. Mood boards are also perfect for gathering inspiration and sketching out and pitching ideas, and they’re not just for designers — your content writers, sales teams, and product teams can use them too, and this template makes it easy for all of you to get started.

Mood Board Template
Job Map ThumbnailJob Map Thumbnail

Job Map Template

Want to truly understand your consumers’ mindset? Take a look at things from their perspective — by identifying the “jobs” they need to accomplish and exploring what would make them “hire” or “fire” a product or service like yours. Ideal for UX researchers, job mapping is a staged process that gives you that POV by breaking the “jobs” down step by step, so you can ultimately offer something unique, useful, and different from your competitors. This template makes it easy to create a detailed, comprehensive job map.

Job Map Template
DFD Maker ThumbnailDFD Maker Thumbnail

Data Flow Diagram Maker Template

Any process can get pretty complex, especially when it has multiple components. Get a better grasp of your process through a data flow diagram (DFD). DFDs create a simple visual representation of all components in the flow of data and requirements in an entire system. They’re most often used by growth teams, data analysts, and product teams, and they’re created with one of three levels of complexity—0, 1, or 2. This template will help you easily build the best DFD for your process.

Data Flow Diagram Maker Template

Kano Model Template

When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.

Kano Model Template