Website Flowchart Template
Plan, organize, and clarify your website content.
About the Website Flowchart Template
A website flowchart (also known as a sitemap) maps out the structure and complexity of any current or future website.
A well-structured sitemap or flowchart makes your website easily searchable. Each piece of content should ideally give users accurate search results, based on keywords connected to your web content.
Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
Keep reading to learn more about website flowcharts.
What is a website flowchart
A website flowchart (or sitemap) can be used as a planning tool to help organize and clarify existing content, and get rid of unnecessary or duplicate content. The flowchart can also help your team identify knowledge gaps for future content.
Website flowcharts help you stay focused on your user and your goals when working on website projects, whether website launches, audits, or redesigns.
Ideally, your users shouldn’t be confused when navigating your website (whether first-time or return visits), or interacting with any of your content. Website flowcharts help you spot areas of friction or dead-end points across user flows.
When to use a website flowchart
A sitemap can help your product, UX, or content teams:
Clarify content themes or focuses so the user understands your products and services
Reduce broken links across your website
Streamline the conversion funnel so the user takes fewer steps before converting
Maintain higher search engine rankings by planning regular content refreshes to maintain a competitive edge
Kickstart a new business or initiative, especially since sitemaps help content get discovered faster
Invite cross-functional input and collaborate, as the needs of the users and website or content architecture evolve
Use your website flowchart as a web design project tracker, too. Keep an eye on finalized website elements, what areas need development, and how much your team progresses.
Create your own website flowchart
Making your own website flowcharts is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting the Website Flowchart Template, then take the following steps to make one of your own.
Clarify your website’s purpose and goals. Websites should be focused and easy to navigate. Ask your team to articulate your website’s high-level goals and purpose on sticky notes. These can be broken down into specific, color-coded goals for each webpage. Your sitemap should help you determine whether every page on your website truly reinforces your goals.
Identify duplicate content and flag it for review. Use the number labels on each webpage to map out the user flow or rank the relevance of each website from highest to lowest possible. Flag duplicate content with relevant symbols like emojis to mark potential conflicting information or pages that don’t convert.
Streamline your conversion funnel. After you’ve finished adding the necessary new pages to your sitemap, map out and combine any duplicate steps a user must take to complete a sign-up or purchase. The fewer steps, the sooner your potential user can convert.
Share your sitemap cross-functionally. Lots of people are involved in website launches, audits, or redesigns: from web designers, project managers, and developers, to copywriters, and sales and marketing (at least!). To align everyone on the goals and progress of your website project, keep the flowchart visible and easily accessible to all.
Get started with this template right now. It’s free
iPhone App
Incredible percentages of smartphone users worldwide have chosen iPhones (including some of your existing and potential customers), and those users simply love their apps. But designing and creating an iPhone app from scratch can be one seriously daunting, effort-intensive task. Not here — this template makes it easy. You’ll be able to customize designs, create interactive protocols, share with your collaborators, iterate as a team, and ultimately develop an iPhone app your customers will love.
UML Diagram
Originally used as a modeling language in software engineering, UML has become a popular approach to application structures and documenting software. UML stands for Unified Modeling Language, and you can use it to model business processes and workflows. Like flowcharts, UML diagrams can provide your organization with a standardized method of mapping out step-by-step processes. They allow your team to easily view the relationships between systems and tasks. UML diagrams are an effective tool that can help you bring new employees up to speed, create documentation, organize your workplace and team, and streamline your projects.
5 Whys
Ready to get to the root of the problem? There’s no simpler way to do it than the 5 Whys technique. You’ll start with a simple question: Why did the problem happen? Then you’ll keep asking, up to four more times, until the answer becomes clear and you can work toward a solution. And Miro’s features enhance the approach: You can ask team members questions in chat or @mention them in comments, and use color-coded sticky notes to call out issues that are central to the problem at hand.
Kano Model
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.
User Interview
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
Perceptual Map
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.