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Content User Journey

Content User Journey is a board created to help you brainstorm and identify content opportunities.

It works as a framework to apply data about your audience and brainstorm with empathy, looking into your customer journey as they struggle or succeed in finding and getting what they need.

It works as a framework to apply data about your audience and brainstorm with empathy, looking into your customer journey as they struggle or succeed in finding and getting what they need.

Create different journeys for different targets audiences. When applying the framework for B2B customers, consider the business positioning and unique selling point to highlight the differences and create content that will be perceived as different from competitors.

Step 01: Gather all the data you have about your audience segment - including personas. (Cards 01 and 02) 

Step 02: Use the empathy cards to understand the think and feel of your target. (cards 03 and 04) 

Step 03: Write down ideas for each journey step (card 05) and use the template to make sense of the information and identify content gaps and opportunities. 

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Fink Content image
Fink Content
Content Strategist @FINK
Ana Bender, a content specialist, founder of FINK CONTENT where I assist early-stage businesses to develop brand and marketing strategies. Specialised in design research, workshop facilitation, branding, content and digital marketing.

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