Product Strategy templates
Miro's product strategy templates help you align goals and plan effectively. Visualize priorities, define direction, and drive product success effortlessly.
Product Positioning Template
Works best for:
Marketing, Product Management, Desk Research
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Strategy Map Template
Works best for:
Leadership, Strategic Planning, Mapping
How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.
Product Canvas Template
Works best for:
Desk Research, UX Design
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
Product Strategy - Understand the "Why"
Works best for:
Product Management, Planning
The Product Strategy Understand the Why template emphasizes the importance of aligning product strategies with business objectives. By defining the "why" behind product initiatives, setting clear goals, and prioritizing initiatives, this template ensures strategic alignment and focus. With sections for articulating vision, setting objectives, and defining success criteria, it provides clarity and direction for product teams. This template serves as a strategic guide for product managers to develop and execute product strategies that drive business growth and customer value.
Product Strategy Canvas
Works best for:
Product Management, Planning
The Product Strategy Canvas template aids product managers in defining strategic direction and priorities. By outlining key components, such as target markets, value propositions, and differentiation strategies, this template clarifies product vision and positioning. With sections for analyzing market trends and competitive landscapes, it facilitates informed decision-making in product strategy development. This template serves as a strategic blueprint for driving product success and achieving business objectives.
Product Vision & Differentiation Strategy Template
Works best for:
Product Management, Planning
The Product Vision & Differentiation Strategy Template assists product managers in crafting compelling product visions and differentiation strategies. By articulating product goals, unique value propositions, and competitive advantages, this template guides strategic planning and execution. With sections for defining target markets and assessing market dynamics, it enables product managers to create differentiated products that resonate with customers. This template serves as a roadmap for achieving market leadership and sustainable growth through product innovation.
One Page Product Strategy
Works best for:
Product Management, Planning
The One Page Product Strategy template condenses complex product strategies into concise, actionable plans. By providing a structured framework for outlining goals, target markets, and key initiatives, this template enables product teams to align on strategic objectives efficiently. With sections for defining value propositions, competitive differentiators, and success metrics, it facilitates strategic decision-making and execution. This template serves as a roadmap for driving product development efforts and achieving business objectives effectively.
Product Strategy Workshop
Works best for:
Product Management, Planning
The Product Strategy Workshop template facilitates collaborative sessions for defining and refining product strategies. By providing frameworks for analyzing market dynamics, identifying customer needs, and setting strategic goals, this template fosters alignment among cross-functional teams. With sections for SWOT analysis, value proposition development, and goal setting, it enables teams to create comprehensive product strategies that drive business growth and customer satisfaction.
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