Product Strategy Canvas
Creating a product strategy is a job that most product folk do quite rarely, often under pressure and with not enough time.
Because PMs don't create strategies regularly, many of them aren't natural at the process, so when we need to create one, there’s a good chance we freeze. When we recover from the foetal position, we wonder, “where on earth do I start?”
Enter the Product Strategy Canvas: a tool designed to be repeatable, flexible, and lightweight. Drawing inspiration from various successful models, we aimed to simplify the intricate process of strategy creation, catering to those who find it daunting or simply lack time.
We're mindful that one size doesn't fit all. This might be a lot to wrap your head around for junior product professionals or those just starting out in product management. Having said that, knock yourself out and give it a go. If nothing else, you’ll learn a lot. For seasoned directors of product, CPOs, or experienced strategists, you likely have your own approach, but there might be something useful here for you as well.
By streamlining the process and focusing on three critical areas (the state of the business, market and product), you can concentrate on the substance of your strategy and the collaboration it demands.
The canvas serves as a beacon, lifting you from the quagmire of your backlog to provide a clear view of the bigger picture, enabling you to chart a strategic course for your product.
The Product Strategy canvas is a MIRO template that helps product leaders craft a product strategy by following a step-by-step process of gathering data and then using that data to articulate key focus areas that help inform goals, roadmaps, and plans.
This canvas is ideal for Product Managers and Product leaders who wish to follow a repeatable process in order to gather the insights needed to make difficult prioritisation decisions in the form of a Product strategy. This is helpful when you're low on time, do this process rarely and/or wish to approach it collaboratively.
We’ve tested and iterated our canvas with clients, workshop participants, and industry mates and we now proudly share the Product Strategy Canvas in Miro for free under a Creative Commons Licence.
To make the most of this canvas, create a copy and try to fill in each frame without getting stuck. If you don't know the answer, capture the name of someone who does. Once all three input frames are filled in, you should have enough insights to decide on what your team(s) will focus on, in other words, to create a product strategy.
This template was created by Brendan Marsh (Organa).
Discover more product strategy templates to help you build your next big thing.
Get started with this template right now.
Fishbone Diagram for Service Improvement
Works best for:
Fishbone diagram
The Basic Fishbone Diagram, also known as the Ishikawa or cause-and-effect diagram, is a powerful tool for identifying the root causes of problems. Use this template to systematically explore and document potential causes of an issue, categorizing them into key areas such as people, processes, equipment, and materials. This visual approach helps teams collaborate on problem-solving, ensuring all factors are considered and addressed effectively.
The Lightning Product Audit
Works best for:
Product Management, Planning
The Lightning Product Audit template streamlines product evaluation processes with a comprehensive framework. By assessing key areas such as market fit, user experience, and feature performance, this template enables teams to identify strengths, weaknesses, and areas for improvement swiftly. With sections for conducting SWOT analysis, user feedback review, and competitive benchmarking, it facilitates data-driven decision-making and prioritization. This template serves as a catalyst for refining product strategies and driving continuous improvement.
Sales Strategy Gantt Chart
Works best for:
Strategy, Planning
Creating and executing a sales strategy requires meticulous planning. The Sales Strategy Gantt Chart template helps you map out every step of your strategy, from goal setting to implementation and review. Visualize key activities, set timelines, and assign tasks to ensure your sales team stays focused and aligned. This template enables you to track progress, measure performance, and make data-driven adjustments for better sales outcomes.
All-in-one PI Planning
Works best for:
Agile
The All-in-one PI Planning template streamlines the SAFe Program Increment (PI) Planning process by providing a comprehensive framework for teams to collaboratively plan and align on objectives and dependencies. It integrates essential elements such as PI Objectives, Team Breakouts, and Program Board, enabling teams to visualize, prioritize, and coordinate work effectively. This template empowers Agile Release Trains to deliver value predictably and efficiently, driving alignment and synchronization across the organization.
Epic & Feature Roadmap Planning
Epic & Feature Roadmap Planning template facilitates the breakdown of large-scale initiatives into manageable features and tasks. It helps teams prioritize development efforts based on business impact and strategic objectives. By visualizing the relationship between epics and features, teams can effectively plan releases and ensure alignment with overall project goals and timelines.
The Product HQ— your product's source of truth
Works best for:
Product Management, Planning
An HQ for all your product thinking. A central place for you and your team to articulate and cultivate your point of view with regard to the concept at hand (be it a product, a service or something in between).