Product Strategy Canvas
Creating a product strategy is a job that most product folk do quite rarely, often under pressure and with not enough time.
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Because PMs don't create strategies regularly, many of them aren't natural at the process, so when we need to create one, there’s a good chance we freeze. When we recover from the foetal position, we wonder, “where on earth do I start?”
Enter the Product Strategy Canvas: a tool designed to be repeatable, flexible, and lightweight. Drawing inspiration from various successful models, we aimed to simplify the intricate process of strategy creation, catering to those who find it daunting or simply lack time.
We're mindful that one size doesn't fit all. This might be a lot to wrap your head around for junior product professionals or those just starting out in product management. Having said that, knock yourself out and give it a go. If nothing else, you’ll learn a lot. For seasoned directors of product, CPOs, or experienced strategists, you likely have your own approach, but there might be something useful here for you as well.
By streamlining the process and focusing on three critical areas (the state of the business, market and product), you can concentrate on the substance of your strategy and the collaboration it demands.
The canvas serves as a beacon, lifting you from the quagmire of your backlog to provide a clear view of the bigger picture, enabling you to chart a strategic course for your product.
The Product Strategy canvas is a MIRO template that helps product leaders craft a product strategy by following a step-by-step process of gathering data and then using that data to articulate key focus areas that help inform goals, roadmaps, and plans.
This canvas is ideal for Product Managers and Product leaders who wish to follow a repeatable process in order to gather the insights needed to make difficult prioritisation decisions in the form of a Product strategy. This is helpful when you're low on time, do this process rarely and/or wish to approach it collaboratively.
We’ve tested and iterated our canvas with clients, workshop participants, and industry mates and we now proudly share the Product Strategy Canvas in Miro for free under a Creative Commons Licence.
To make the most of this canvas, create a copy and try to fill in each frame without getting stuck. If you don't know the answer, capture the name of someone who does. Once all three input frames are filled in, you should have enough insights to decide on what your team(s) will focus on, in other words, to create a product strategy.
This template was created by Brendan Marsh (Organa).
Get started with this template right now.
Year Timeline Template
Works best for:
Timeline, Planning
The Year Timeline template provides a comprehensive view of annual events and milestones. Perfect for planning yearly goals, tracking progress, and scheduling important dates, this template helps you stay organized and focused throughout the year.
Product Development Roadmap Template
Works best for:
Product Management, Software Development
Product development roadmaps cover everything your team needs to achieve when delivering a product from concept to market launch. Your product development roadmap is also a team alignment tool that offers guidance and leadership to help your team focus on balancing product innovation and meeting your customer’s needs. Investing time in creating a roadmap focused on your product development phases helps your team communicate a vision to business leaders, designers, developers, project managers, marketers, and anyone else who influences meeting team goals.
PDCA Template
Works best for:
Planning
The PDCA template provides a visually compelling representation of the Plan-Do-Check-Act cycle, a foundational management methodology. Structured around four primary segments, this template helps teams systematically address challenges, test solutions, assess outcomes, and make necessary refinements. Using the PDCA template fosters continuous improvement. By cycling through each phase repeatedly, organizations can perpetually refine their strategies, ensuring they always move towards optimal solutions and processes.
Example Mapping Template
Works best for:
Product Management, Mapping, Diagrams
To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.
Timeline-Retrospective
Works best for:
Timeline, Planning
Use the Timeline Retrospective template to review project progress and outcomes. It’s ideal for identifying what worked well and what didn’t, facilitating continuous improvement. This template helps teams reflect on their performance and make informed decisions for future projects.
Persona Empathy Map & Canvas
Works best for:
Product Management, Empathy Map
The Persona Empathy Map & Canva by Sophie RAOUL template helps you delve deep into your customers' minds. Create comprehensive personas and empathy maps to better understand your audience's thoughts, feelings, and behaviors. This tool is perfect for developing customer-centric products and marketing strategies. Ideal for UX designers, marketers, and product managers aiming to enhance user experience.