Research & design templates

Empathy Map

Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.

The Tiered Pricing Canvas - Product Plans

The Tiered Pricing Canvas - Product Plans template helps product managers design tiered pricing strategies effectively. By mapping out pricing tiers, features, and value propositions, this template enables teams to optimize pricing models and maximize revenue. With sections for analyzing customer segments and competitive pricing, it supports data-driven pricing decisions. This template serves as a guide for crafting compelling pricing plans that align with customer needs and market dynamics, driving profitability and customer satisfaction.

Empathy Map Template

Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.

Low-Fidelity Prototype Template

Low fidelity prototypes serve as practical early visions of your product or service. These simple prototypes share only a few features with the final product. They are best for testing broad concepts and validating ideas. Low fidelity prototypes help product and UX teams study product or service functionality by focusing on rapid iteration and user testing to inform future designs. The focus on sketching and mapping out content, menus, and user flow allows both designers and non-designers to participate in the design and ideation process. Instead of producing linked interactive screens, low fidelity prototypes focus on insights about user needs, designer vision, and alignment of stakeholder goals.

Product Hypothesis Canvas

The Product Hypothesis Canvas template assists product teams in formulating and testing hypotheses effectively. By defining assumptions, success metrics, and validation experiments, this template guides teams through the hypothesis validation process. With sections for articulating problem statements, proposed solutions, and expected outcomes, it ensures that hypotheses are clear, testable, and aligned with strategic objectives. This template serves as a framework for hypothesis-driven product development, enabling teams to validate ideas and make data-informed decisions.