Buyer Persona


The Buyer Persona is a tool for the synthesis of the research of the users or consumers. It is a description of the pattern representing a group of users that helps the organization to understand its customers.


Diana Pottecher image
Diana Pottecher
Founder Emprende A Conciencia
Open Innovation Manager, 22 years’ experience designing and leading entrepreneurship and innovation within startups and large organisations. Lean, Agile, Design Thinking, Growth Hacking methodologies specialist.
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