journey map

Swimlane Flowchart Template

Ever watched a project stall because nobody knew whose turn it was to act? A swimlane flowchart eliminates the guesswork by visually organizing processes across departments, roles, or systems. Each "lane" represents a different actor, making it instantly clear who owns each step in your workflow. Use this template to bring transparency to complex multi-department processes, streamline handoffs, and keep everyone aligned on their responsibilities.

Customer Problem Statement Template

Put yourself in the shoes of your consumers with a customer problem statement. Figure out their problems and how your product or service can solve those problems and make their lives easier. As a bonus, you’ll better understand your customers throughout the process.

Research Plan Template

A research plan template helps you organize and execute user research projects from start to finish. It captures everything from research objectives and methodology to participant details and success criteria in one collaborative space. Instead of juggling scattered documents, emails, and spreadsheets, this template creates a single source of truth that keeps your entire research team aligned and stakeholders informed throughout the process.

Expanded Service Blueprint

The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.

Storyboard for Customer Journey

The Storyboard for Customer Journey template lets you map every touchpoint in the customer’s experience, from awareness to post-purchase. Capture customer actions, emotions, and pain points to better understand their journey. Ideal for marketers and CX teams, it reveals opportunities for improving customer satisfaction, driving engagement, and fostering loyalty through strategic insights and data-driven decisions

User Interview Template

A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.

Empathy Map Canvas

Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.

Voice of the Customer Template

Identifying the voice of the customer is a crucial part of any customer experience strategy. Your Voice of Customer is simply a framework for understanding your customers’ needs, wants, preferences, and expectations as they interact with your brand. Evaluating your Voice of Customer allows you to dive into what your customers are thinking, feeling, and saying about your products and services, so you can build a better customer journey. Use the Voice of Customer template to record answers to key questions about your customer, including: What are they saying about our product? What do they need? How can we fulfill that need? And who is this persona?

Working Backwards Template

Find out how to use the Working Backwards template to plan, structure, and execute the launch of a new product. Using the template, you’ll figure out if the product is worth launching in the first place.

UX Research Repository Template

Empower your organization with customer knowledge and build a centralized research hub. From UX designers to product managers, enable everyone to get insights using the Research Repository Template.

Mental Model Template

Smart solutions and strong, strategic decisions. The best organizations make both, and a mental model is designed to help them do it. We give you a fast and easy way to try it out — just fill out our ready-made, flexible template and add sticky notes, shapes, and arrows to create a powerful map.

Design Sprint Kit Template

With the right focused and strategic approach, five days is all it takes to address your biggest product challenges. That’s the thinking behind Design Sprint methodology. Created by Tanya Junell of Blue Label Labs, this Design Sprint Kit provides a set of lightweight templates that support the Design Sprint’s collaborative activities and voting—and maintains the energy, team spirit, and momentum that was sparked in the session. Virtual sprint supplies and prepared whiteboards make this kit especially useful for remote Design Sprint Facilitators.

Card Sorting Template

Card sorting is a brainstorming technique typically used by design teams but applicable to any brainstorm or team. The method is designed to facilitate more efficient and creative brainstorms. In a card sorting exercise, you and your team create groups out of content, objects, or ideas. You begin by labeling a deck of cards with information related to the topic of the brainstorm. Working as a group or individuals, you then sort the cards in a way that makes sense to you, then label each group with a short description. Card sorting allows you to form unexpected but meaningful connections between ideas.