Expanded Service Blueprint
It uses Miro's table widget so that you can easily reorder columns and merge cells across columns (as the example shows).
I've been experimenting with expanding service blueprints. It uses Miro's table widget so that you can easily reorder columns and merge cells across columns (as the example shows).
This has standard swim lanes, but adds:
Touchpoints, Channels - where or how is the customer interacting with us?
Aspects of Larry Marine's Task Analysis approach, including what I'm calling his Task Detractors - 3 swim lanes for tools, knowledge, workarounds; questions, issues, blockers; manually intensive, error-prone, and cognitive load. Looking at these details surfaces way opportunities to improve the flow and experience.
Metrics - how did we measure this or what numbers/data did we see related to this step? For the future state, what will we measure and how (success criteria)?
Risks, Policies, Considerations - I believe companies don't document current/potential risk enough. This might include laws and regulations we should consider.
Opportunities, Recommendations - Early insights and suggestions, step by step.
When would I use this?
Service design and service blueprinting.
After qualitative CX or UX research such as observations studies, contextual inquiry, interviews, and IDIs.
In the workshop to finalize your current or future state service blueprint.
Because your customer journey map isn't telling enough of the story.
Why doesn't this show emotions, feelings, or quotes?
It's already rather tall!
You can add emojis to the Customer Actions line if you'd like to summarize or show how they are likely to feel during that step.
This isn't a CJM. The focus is more on experiences and the interplay with our Onstage and Backstage people, processes, props, and systems.
Thanks for giving it a try, and get in touch if you have questions or suggestions! You can learn more about mapping Task Analysis and Optimized Task Flow here: https://www.youtube.com/watch?v=tEx8R4ePwmk
Get started with this template right now.
Official Remote 5-day Design Sprint
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Low fidelity prototypes serve as practical early visions of your product or service. These simple prototypes share only a few features with the final product. They are best for testing broad concepts and validating ideas. Low fidelity prototypes help product and UX teams study product or service functionality by focusing on rapid iteration and user testing to inform future designs. The focus on sketching and mapping out content, menus, and user flow allows both designers and non-designers to participate in the design and ideation process. Instead of producing linked interactive screens, low fidelity prototypes focus on insights about user needs, designer vision, and alignment of stakeholder goals.
Service Definition Canvas
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Research & Design
The Service Definition Canvas helps you define and visualize the core components of your service. This template is perfect for outlining service interactions, identifying improvement areas, and aligning teams. Use it to create a clear and comprehensive service blueprint that enhances customer experience and operational efficiency. It's ideal for strategic planning and ensuring a cohesive understanding of service delivery among stakeholders.
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Research & Design, Market Research
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IASA - Service Blueprint Canvas
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Research & Design
The IASA Service Blueprint Canvas helps visualize service interactions and processes in detail. This template is perfect for analyzing and improving service delivery. Use it to align teams, identify pain points, and enhance customer experiences. It's ideal for creating a shared understanding of service dynamics and fostering collaboration among stakeholders, ensuring a seamless and efficient service delivery process.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint by Slalom Philadelphia helps you map out service interactions and backstage processes. It's perfect for identifying service gaps and optimizing workflows. Use this template to align teams, improve customer experiences, and ensure seamless service delivery. It's ideal for fostering collaboration and strategic planning, making it a valuable tool for service design and improvement initiatives.